Amy H. Alexander Email & Phone Number

Dallas-Fort Worth Metroplex

Serve as the primary liaison between product managers, internal marcom staff, PR agencies and other consulting services. Define campaign requirements, project parameters for digital programs, event management advertising programs and public relations programs for biotech and power business units. Manage delivery of strategy and multimedia collateral.

Richardson, Texas

• Successfully led a rebrand of the traditional Metroplex Technology Business Council to the more contemporary Tech Titans, building the viability and value of the brand to new and younger audiences. Increased website.
• Implemented a weekly newsletter for Tech Titans that created a significant advertising revenue stream (1% of organization’s total revenue, while still acting as a promotional vehicle that paid for itself).

Richardson, Texas

• (Manage both Richardson Chamber & Tech Titans organizations in tandem. Senior staff role.)
• Staff owner of all things marketing and communications for two organizations, including strategy, budget, execution of all elements.
• Optimized budget with year-end savings of 15% below budget while still achieving year-on-year improved results.
• Spearheaded the Chamber’s accreditation campaign to receive the highest level 5-star rating from the US Chamber of Commerce (only 1% of chambers receive).
• Executed exceptional and cross-functional projects within constrained timelines and with minuscule budgets that are inherent within non-profit and entrepreneurial environments.
• Advocated for, developed and executed a staff/program analysis of profitability that dictated a redirection in resource allocation, saving 15% of overall budget and concentrating remaining efforts on high-impact areas.

• Managed marketing communications plan for automotive group, including budget ($300K+), advertising, list purchase, quarterly newsletter, email creation, catalog production and promotional item selection.
• Managed more than 30 projects simultaneously across diverse businesses in fast-paced environment. Considered ‘go-to’ person for new or complicated efforts.
• Veteran project manager mentoring new team members. Created training course for 20 project managers. Led to streamlined production of electronic promotions throughout department and 30% savings of team members’ time.
• Facilitated electronic components of monthly leadership campaigns (emails, landing pages, banners). Acted as process expert to eliminate mistakes and push through projects under constrained timelines. Developed and.
• Evolved with new digital media and capabilities such as flash, video banners and keyword search.

• Management of a variety of qualitative and quantitative market research methodologies to influence business decisions. Provided guidance for product development, messaging and types of promotion vehicles used. MSP430.
• Increased capacity of research group by pulling many projects in-house, saving 60% of the cost. Also managed external vendors to insure quality and focus of work and results.
• Facilitated ad-hoc research including usability studies for web changes in China. Led to a revamp of the Chinese website for ease-of-use in customer transactions.
• Conducted focus groups with various organizations at all levels, consolidating findings and developing actionable recommendations.

• Built relationships with people at all levels of the company to produce complex subject matter in a compelling way. Created videos to show how technology works to sell capabilities to potential customers. Videos used.
• Worked across groups with variety of subject matter, from HR initiatives to complicated business group strategies. Refined presentations for executives.
• Produced broadcasts and served on committees to encourage worldwide employee commitment to company initiatives. Generated creative ideas and production video from worldwide sites celebrating employee stock giveaway.
• Maintained equipment and installation at more than 60 TI sites worldwide.

• Prepared articles and efficiently organized a large number of details to deliver a high-quality and effective cross-company catalog (three in production at a time). Dallas Press Club Katie Award finalist for publication.
• Managed new process of online feedback and delivery of follow up materials, resulting in a $300K cost savings to printing and mailing materials to customers.
• Developed processes and structure to facilitate faster turnaround times and ease training for new team members.
• Managed product specific product catalog line, communicating production schedules to marcom reps across product lines (up to 13 in production at a time).

Mba, Marketing

Activities and Societies: Coop program in Communications at Raytheon E-Systems

B.S., Journalism

Activities and Societies: editor of student newspaper, editor of student magazine, internship in Communications at UT Health Center at Tyler

Education record

Activities and Societies: Phi Theta Kappa, Tri-C Bible chair, student council. Co-op in development office: laying out publications and.

Journalism

Activities and Societies: student newspaper, assistant in journalism department