Client: PepsiCo

• Assist in the management, development and execution of bid presentations + budget projections to support the RFP process (Example bids: Paris 2024 Olympics, F1 LVGP, LIV, NCAA, ANOC, MLS, and more)• Served as the Project Manager for Van Wagner’s Paris 2024 RFP Submission: oversaw budget of ~$41M, organized and managed the submission of 50+ deliverables in both French and English, produced all pitch decks and marketing materials to be presented to the P24 Organizing Committee, served as the key communication liaison between in-house legal, French legal, internal project team, and the IOC• Planned premier hospitality experiences executing comprehensive logistics, coordination, and strategic planning to ensure a seamless and high-end client experience (Ex: Kentucky Derby)• Create sales pitches and decks to present to potential clients showcasing the value of our partnership• Identify, pursue, and track new business opportunities by researching potential partners, sponsors, andclients through our internal sports network, industry events, online databases and social platforms• Stay current with industry trends and competitors, providing monthly market analysis and insights to the broader sales team to better inform business development strategies and competitor benchmarking

• PA at Metlife Stadium for all Giants and Jets games • Assistant to On-field Reporters and Broadcast Announcers: Shannon Spake, Pam Oliver, Mark Sanchez, and Kevin Kugler• Delivered communication between field personnel and crew in the truck, distributed scripting and assisted in set-up and break-down of production trucks

• Orchestrated the planning, organization, and execution of 3 high-impact campus launch and promotional events, cumulatively reaching an attendance of over 1500 participants, which led to 75% surge in brand awareness and a substantial 60% increase in user activity from all onsite and in-person marketing efforts• Conducted user research through in-person focus groups, surveys + questionnaires, interviews, and app metrics to better inform product design decisions and create an overall better user experience

• Worked in the heart of the NFL’s Social Media Command Center – coordinating and executing on real-time social media strategies• Monitor and respond to social media conversations in both Spanish and English, trends, and interactions related to the Super Bowl, ensuring that the NFL’s digital presence is vibrant and engaging• Analyze social media metrics and provide real-time insights to optimize content and engagement strategies

• Assist internal employees with benefits, orientation, and stock inquiries• Compiled HR excel spreadsheets related to attendance, LOA, and stock• Presented research project to business partners on policy-based solutions to mitigate the overuse of bereavement hours by employees

• Created and updated broadcasting client reels using adobe premiere and photoshop• Researched and scouted potential new broadcasting clients • Produced expense reports for agents travel

• Researched, interviewed, and reported on science journalism for Viterbi's Magazine• Boosted Viterbi’s social media presence through thoughtful captioning, editing, and posting