Amy Appleton Email & Phone Number

Boston, Ma, Us

Head of Production for a Fortune 100 company’s in-house agencyProduce best-in-class creative, including broadcast, digital, experiential, social & influencerManage a team of skilled multidisciplinary producers, and oversee in-house edit departmentLead all elements of broadcast production, including staffing, resourcing, budgeting, production partner relationships, talent/union management, and liaising with multiple legal teamsScope, budget, and manage resources from concept to launch with accountability and responsibility for creative quality and budgetMaintain an awareness of all ongoing projectsIdentify need and manage the development of production department processes

Boston, Ma, Us

Head of Production for a Fortune 100 company’s in-house agencyProduce best-in-class creative, including broadcast, digital, experiential, social & influencerManage a team of skilled multidisciplinary producers, and oversee in-house edit departmentLead all elements of broadcast production, including staffing, resourcing, budgeting, production partner relationships, talent/union management, and liaising with multiple legal teamsScope, budget, and manage resources from concept to launch with accountability and responsibility for creative quality and budgetMaintain an awareness of all ongoing projectsIdentify need and manage the development of production department processes

Boston, Ma, Us

- Executive Producer of bicoastal (Boston & LA) production studio- Created successful liveaction and content creation studio arm- Managed all client contracts, company budget / oversaw all estimating and invoicing- Managed and supported team of between 10-16 full time employees, and seasonal interns- Determined the need for, hire, and manage freelancers and vendors - Identified, developed and implemented best practices for the company - Led sales and client outreach, established and maintained new client relationships

Boston, Ma, Us

- Produced national broadcast campaigns, integrated digital content, liveaction shoots, motion graphics, experiential events and emerging media for brands such as Pepsi-Co, Progressive Insurance and Cadillac - Collaborated with top agencies both domestically and internationally (GS&P, BBDO, Sapient, Arnold, MullenLowe, Hill Holliday, etc) and as well as direct to brand (Aetna, Bose, etc)

Boston, Ma, Us

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Ba, New Media