Amy Stratton Email and Phone Number
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I'm an experienced marketing professional adept in business development initiatives targeted at B2B channel markets. My main focus is on developing content marketing efforts to support sales team and drive both existing customer and new business opportunities. I specialize in providing strategic direction to demand generation campaigns, creating buyer journey maps and personas that align with business needs. Background in marketing - specifically demand generation, product marketing, content marketing, brand communication, event marketing, social media and advertising.Specialties: Marketing, Branding, Business Development, Channel Communications, Demand Generation and Content Strategy
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Director Of Segment MarketingZelis Apr 2023 - PresentBoston, Ma , UsOversee strategy for account-based marketing (ABM) and demand generation campaigns for healthcare payers. Partner with Sales and Research teams to define strategy for account selection and prioritization. Identify personas and create content strategy for campaigns targeted to the key accounts.
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Senior Marketing Manager, Demand Generation | Americas And GlobalJll May 2020 - Apr 2023Chicago, Illinois, UsLed campaign strategy and demand generation programs for the Americas. Managed both Global and National demand gen programs for multiple business lines and asset types including office, retail and industrial. These programs generated leads at both top of the funnel and bottom of the funnel activity engagement. Worked closely with point-of-sale subject matter experts to create content and lead follow-up strategies. -
Senior Marketing Manager, Demand Generation | Southeast RegionJll Jul 2018 - May 2020Chicago, Illinois, UsWas responsible for leading and executing integrated demand generation campaigns for the Atlanta and Southeast market. Employed the right mix of inbound and outbound lead generation tactics, account-based marketing (ABM) and paid media strategies to optimize lead-to-opportunity deal funnel.
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Senior Marketing Manager, Product MarketingChange Healthcare Apr 2017 - Jul 2018Nashville, Tennessee, UsMcKesson Technology Solutions merged with Change Healthcare as of April 2017.Led marketing for all value-based care and revenue cycle management services under the provider segment. Drove lead generation across six sales teams and analyzed performance metrics to track ROI. Created webinars and digital campaigns including pay-per-click (PPC) and third party advertisements to support email nurture programs. Launched three new service lines for Eligibility and Enrollment Advocate, and created an inbound marketing campaign that attributed to 25% of pipeline growth. -
Marketing DirectorAco Partner Mar 2016 - Dec 2017Phoenix, Az, UsACO Partner was created in 2016 and is a McKesson and Blue Cross Blue Shield joint venture company.Created and led brand strategy and identity; developed and managed brand. Developed market strategy for joint venture, and worked with BCBS to identify the needs of the payer-provider market. Helped enable ACO Partner reach 160% of the organization's initial provider development goal. -
Senior Marketing Manager, Value-Based Care ServicesMckesson Mar 2016 - Apr 2017Irving, Texas, UsManaged strategy and led execution of chronic care management services product launch. Exceeded benchmarks in 2016 with marketing sourcing 100% of closed/won opportunities for two service lines--chronic care management and patient access services. -
Content Marketing ManagerMckesson Apr 2014 - Mar 2016Irving, Texas, UsDefined and directed editorial content strategy and standards that focused on McKesson's objectives for brand communication, customer acquisition and customer engagement. Facilitated content development and worked with industry experts to produce new and engaging content.
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Product Marketing ManagerMckesson Apr 2013 - Mar 2014Irving, Texas, UsLed product marketing for McKesson's provider technology solutions, which included electronic health records (EHRs) and practice management (PM) solutions. Managed and led the annual McKesson user group meeting and value-added reseller meeting with approximately 1,000 attendees. Created conference strategy and content, and executed on events while onsite.
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Marketing SpecialistMckesson Jul 2012 - Apr 2013Irving, Texas, UsLed all event strategic planning and management, including national and regional tradeshows. Wrote attendee collateral; generated attendee acquisition through brochures, email campaigns and digital ads.
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Marketing Development RepresentativeMckesson Dec 2010 - Jun 2012Irving, Texas, UsRecognized potential sales opportunities and had initial conversations with prospects to determine needs and solution sets. Worked closely with our sales team to drive leads through our customer relationship management (CRM) system (Salesforce) and turn prospects into closed wins.
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Marketing SpecialistGcommerce Jun 2009 - Sep 2010Park City, Utah, UsManaged social medial programs designed to customize and monitor online conversations for sixteen hotel clients. Specific duties included: creating website content; and networking with prospective customers to gain loyalty and drive sales. -
Market Research AnalystJansport Jan 2009 - May 2009Denver, Colorado, UsConducted student surveys to assess sentiment toward JanSport's 2009 collegiate apparel line. Directly assisted in design transformation to the company's collegiate merchandise based upon analysis of survey results. -
Brand AmbassadorJansport Jul 2008 - Dec 2008Denver, Colorado, UsSuccessfully planned, executed and promoted 15 brand-based events for college students at the University of Florida.
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Student InternBarr, Murman, & Tonelli, P.A. May 2008 - Jul 2008
Amy Stratton Skills
Amy Stratton Education Details
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University Of Florida - Warrington College Of BusinessMarketing
Frequently Asked Questions about Amy Stratton
What company does Amy Stratton work for?
Amy Stratton works for Zelis
What is Amy Stratton's role at the current company?
Amy Stratton's current role is Director of Segment Marketing at Zelis | Campaign Strategy and Demand Generation Leader.
What is Amy Stratton's email address?
Amy Stratton's email address is am****@****jll.com
What is Amy Stratton's direct phone number?
Amy Stratton's direct phone number is +150484*****
What schools did Amy Stratton attend?
Amy Stratton attended University Of Florida - Warrington College Of Business.
What skills is Amy Stratton known for?
Amy Stratton has skills like Marketing, Email Marketing, Salesforce.com, Leadership, Social Media Marketing, Strategy, Social Media, Advertising, Marketing Strategy, Crm, Market Research, Product Marketing.
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