Amy Au Email & Phone Number

Toronto, Canada Area

Promoted to establish a digital marketing arm focused on increasing leads and sales by improving the performance of event websites and digital marketing efforts.• Drive lead gen and booking opportunities by managing and directing strategic initiatives on website functionality and design, SEO, search and display paid advertising, and social media communications.• Examined and improved online user journey and web experience resulting in an increase in site traffic by 64%, engagement via time on site by 34%, and lowered bounce rate by 9% in 12 months.• Championed the overhaul of the company’s outdated analytics structure to provide increased transparency and deeper metrics for the company’s 100+ conference websites enabling data-driven decisions to maximize ROI on spending.• Increased PPC ad effectiveness by decreasing the cost per lead by 51% and increasing lead conversions by 136% in 3 months for the company’s largest event portfolio.• Pivoted marketing team from an in-person event strategy to virtual event strategy by developing new and adapting existing departmental and interdepartmental processes and communications. • Work with one direct report to roll out digital projects across all events.

Successfully planned and delivered go-to-market strategy campaigns for over 20 B2B global events generating over $7 million in revenue per fiscal year.• Developed plans, budgets, recommendations, and KPIs for long-standing products in various verticals -- including healthcare, government, energy, and finance -- to achieve and/or exceed revenue goals.• Created breakthrough strategies to penetrate new markets to facilitate the launch of six new events. • Worked with four indirect reports, a portfolio of vendors, and a half-dozen cross-functional teams on marketing campaigns, corporate projects, and sales initiatives.

Toronto, Canada Area

Helped clients achieve their growth and business objectives by providing end-to-end marketing and web solutions.• Drove client acquisition via B2B marketing tactics, in-person consultations, and pitch presentations.• Directed a cross-functional team of designers, influencers, and web developers in the successful delivery of client projects across various industries, including veterinary, game development, nonprofit, and real estate.• Guided clients in defining their unique audience and business goals to develop bespoke marketing strategies and digital solutions.• Ensured customer satisfaction by using an iterative development process, managing client expectations, maintaining open lines of communication, and offering frequent status updates.

Toronto, Canada Area

Worked closely with CEO, external partners and stakeholders to develop an integrated, long-term communications plan. I wrote and developed communication pieces such as eblasts, videos and blog articles to rally a community around online safety and anti-bullying. These efforts further transformed into a major project that connected leading experts in mental health and anti-bully advocates from across North America with our community of parents and children.

Toronto, Canada Area

Successfully led marketing and partnership efforts for Art Toronto and The Artist Project -- two of Canada’s largest art fairs with combined revenues of $3.5 million and 36,000 visitors annually. • Grew The Artist Project event attendance from 3,000 to 16,000 in 4 years by overhauling the branding, redesigning the website, taking lead on PR, and driving valuable strategic partnerships.• Increased online ticket sales by 62% in 3 months by streamlining digital advertising efforts and social channel communication.• Increased attendance of our slowest night by 55% by spearheading a strategic partnership with Art Battle to attract a younger, millennial audience.• Developed The Artist Project’s first social media strategy to improve brand perception and content. Results saw a 20% and 263% increase in followers on Facebook and Instagram, respectively, in the first 3 months after rollout.• Increased email engagement by 15% in 12 months by redesigning communication templates, refining key messaging, and A/B testing CTAs.

Toronto, Canada Area

Oversaw the production of print and digital advertisements, email campaigns, websites, and print collateral, liaising with art designers, web developers and printers. I also wrote consumer-facing content for e-blasts, websites, and print materials for the One of a Kind Shows and the Artist Project.• Redesigned Artist Project website in 2012 and immediately saw traffic increase 62% as a result of improved content layout, functionality and user experience.• Streamlined marketing, design and production work-back schedules resulting in increased productivity and better communication between staff and vendors.

Toronto, Canada Area

Collaborated with the programming team to deliver Culture Division events including Nuit Blanche, Paralympic Torch Relay, Winter City and Samsara at the International Indian Film Academy Awards. Worked extensively on Nuit Blanche 2010 and helped design Artist Database to track over 200 Canadian and International Nuit Blanche artists as well as championed planning and research results for 2010 Nuit Blanche Programs such as the 5 Year Retrospective and mobile/satellite information initiatives.

Toronto, Canada Area

Helped launch THINK: Material, a feature exhibition of the world's most inventive and cutting-edge materials by outreaching to companies to solicit participation as well as overseeing the production of all marketing materials relating to the exhibition.• Aided the sales team in building new business relationships with a 75% uptake rate with 40% of new business coming from outside of North America.• Orchestrated a direct mail campaign targeted to Canadian architectural schools that drove a 150% increase in participation from the previous year.

Toronto, Canada Area

Collaborated in implementing the eTapestry Fundraising Database and streamlined data and data points to ensure a more accurate and effective CRM.

Worldwide

Created and customized activities and art projects resulting in an enhanced vacation experience for participating youth and parents.

Toronto, Canada Area

Created a system to perform budget assessments of capital funding requests which resulted in the elimination of a three month backlog in two weeks. Additionally, digitized database of 168 Ministry-funded research projects to more effectively track $81 million in funding.

Post Grad - Sport & Event Marketing

Honours Ba, Anthropology, Gpa 3.7