Amy Avati Email & Phone Number

Custodian of the Red Cross brand and provide support and advice on the effective implementation of brand strategy and guidelines. - Brand strategy implementation including communication strategy with internal and external audiences. - Monitor brand health through brand tracker and media effectiveness studies. - Ensuring campaign objectives and strategies align with brand strategy.- Lead the strategy around the communication of the annual report.- Management of cross-function campaigns to drive revenue and increase brand awareness. - Paid media strategy and implementation alongside third-party agencies. - Providing support and coaching to Marketing Co-ordinator. - Led brand refresh project, launching a new brand identity and platform.

Sydney, Australia

- Enhanced the profile of Red Cross Shops and the catalogue business.- Planning and development of marketing campaigns and communication.- Drove alignment with the Red Cross brand.- Manage marketing activities with corporate partners to elevate the Red Cross Shop brand

- Alongside the Brand Manager, developed and implemented customer centric brand and communication strategies for Woolworths private label brands. - Assisted with ensuring packaging design within portfolio aligned with brand identity and strategy.- Managed and implemented the communication and paid media strategy for new product launches.

- Drove innovation across the Digital Retail team core tasks through digital activations.- Managed Digital Retail proposition guidelines and marketing communications. - Drove marketing activity to increase awareness of online shopping and new services through local marketing initiatives, digital display and activations, PR strategy, competitions, event integration, outdoor signage, DRTV, affiliate networking and direct mail campaigns. - Managed end-to-end eDM program for the Digital Retail division, including strategy, planning and implementation.

Bella Vista

Implementation of Door Buster social media strategy and management of eDM program which included working with multiple agencies. This role also included assisting with the implementation and in sustaining the marketing budget and assisting with marketing projects and customer acquisition strategies including an affiliate marketing program.

Manage direct marketing programs and customer relationships through both traditional and digital marketing approaches. Research and implement new ways of marketing services with the goal to increase the number of registrations week on week.

Bonnyrigg