Amy B. Email & Phone Number

United States

Clearwater, Fl

▶ Strategically manages multiple integrated campaigns and projects to support business goals, including lead generation, membership growth, sales revenue, product launches, engagement, and retention.▶ Responsible for the tactical management of projects, including content development, creative brainstorming, media strategy and planning, budgetary recommendations, campaign structure, email automation, creative requests, performance benchmarks, and project deadlines.▶ Collaborates with education, account managers, and (ISC)2 members to understand the buying process to develop compelling marketing and educational collateral.▶ Contributes to project elements at all levels: writing marketing copy, sales enablement, market andcompetitive research, webinars, case studies, and customer engagement.▶ Reports and tracks overall effectiveness of campaigns and recommends adjustments to optimize results based on data.

Tampa, Florida

▶ Served as the lead marketing manager to provide a focus on security, backup and disaster recovery, business availability and IT management solutions.▶ Managed multi-vendor partnerships focused on key marketing programs, including social media, brand messaging, online presence and budget oversight.▶ Marketed to the organization's partner base, including security, backup and network infrastructure for the privately held software company.▶ Collaborated with managed service providers in concert with account managers and direct team contact.▶ Built compelling marketing materials to provide product education and opportunities.▶ Provided strategic channel marketing training and education for all products, facilitating the cross-selling of existing products and consistently meeting annual revenue goals.▶ Ensured solutions are launched on time through internal/external team collaboration.▶ Developed innovative and compelling creative content for business and marketing branding.▶ Set up an online presence for all resold solutions.