Amy Bauer Email & Phone Number

Energetic, results driven marketing executive with over 20 years of strategic and tactical experience in high-growth, pre-IPO and public companies, including Intacct, E*TRADE, Arbor Software/Hyperion Solutions, and Oracle. Proven track record of success in:- Designing and executing measurable, integrated, demand generation programs that deliver pipeline through a wide range of tactics including account-based marketing, digital marketing, webinars, SEO/SEM, telemarketing, advertising, and events.- Developing targeted marketing initiatives for both prospects and customers in enterprise and SMB organizations in a wide range of industries, including technology, nonprofits, services, and healthcare.- Evaluating and implementing appropriate marketing technologies, including ABM, predictive marketing, and marketing automation solutions to support corporate goals for pipeline generation.- Crafting and implementing positioning, messaging, PR, and advertising to increase brand awareness. - Driving content marketing to support direct and channel sales efforts including collateral, videos, e-books, white papers, presentations, partner marketing programs, demos, and conferences.- Building, mentoring, and leading highly effective marketing teams.- Managing programs and outside vendors under tight budgets and time constraints.

Listed skills include Enterprise Software, Saas, Demand Generation, Cloud Computing, and 28 others.