A Senior Executive with over 20 years of experience leading marketing, digital, product, customer experience and loyalty teams in the financial services sector. Proven track record in strategic and commercial leadership, adept at driving business growth while prioritising customer-first solutions. Demonstrated expertise in optimising customer journeys, utilising insights to foster lasting relationships and improve brand loyalty. Excels in scaled agile leadership, fostering collaboration and alignment across teams to drive efficiency and innovation. Proficient in driving digital transformation initiatives, leveraging technology to navigate industry changes and deliver impactful results. An empathetic leader known for cultivating a positive work culture, inspiring and empowering teams to solve complex business problems and drive exceptional customer solutions.Areas of expertise: marketing & digital strategy, digital acquisition, campaign management, digital ecosystems, P&L management, digital optimisation and transformation, customer journeys, contract negotiation, lifecycle management, deepening customer relationships, loyalty and retention, stakeholder management, agile ways of working
Listed skills include Banking, Sponsorship, Loyalty Programs, Brand Marketing, and 11 others.