Amy Bell Email & Phone Number

Englewood, Colorado, Us

Oversight of all aspects of the direct response, brand and retention marketing efforts for residential and commercial lines of business across 19 markets. Ensures go-to-market strategies are optimized and innovative driving demand generation, loyalty and upgrade in a competitive marketplace.

Santa Monica, California, Us

Responsible for the strategic development & delivery of integrated marketing programs supporting our original series franchises, affiliate campaigns, events, network programming stunts & the network’s TV Everywhere product extensions. Directed the development of brand redesigns for both the STARZ & ENCORE channels, including creating new brand positioning, redefining the target audience, working with internal & external creative teams on new identity & custom music development. Oversee point-of-sale material development, affiliate call center training programs & national sales incentive rewards.

Santa Monica, California, Us

Santa Monica, California, Us

Philadelphia, Pa, Us

Maximized customer growth in the Colorado region through aggressive marketing campaigns, reaching yearly subscriber targets across TV, high-speed internet & telephone services. Led team of 8 in the day-to-day operational management of a $40MM annual expense budget. Held direct oversight of campaign planning & execution, media placement & buying, partnership initiatives, ethnic marketing & offer strategy. Established & negotiated large scale partnership agreements with well-known local & national brands. Successfully launched & marketed new Hispanic television packages driving new subscribers & exceeding growth targets.

Dallas, Tx, Us

Negotiated national media planning agreement with agency to leverage enterprise-wide buying power & reduce field media placement commissions from an average of 10% to 4%. Created numerous enterprise-wide template campaigns to support the field in acquisition efforts, reducing field development costs & ensuring consistent messaging across products. Managed the development of mass tactics & media plans for the first nationally executed campaign in support of the Basic Video product. Campaign out performed sales objectives by 200%. Planned & implemented a $20MM, yearlong national awareness media campaign that included TV, Radio & Outdoor advertising. Facilitated the development of a Hispanic template campaign in support of regional acquisition efforts. Managed multiple agency relationships to ensure materials developed met messaging objectives & were delivered on time & on budget.

• Managed all aspects of enterprise-wide direct mail campaigns which include: developing vintage test design(s), guiding creative development & production activities, supervising list pull efforts & analyzing campaign effectiveness. • Established partnerships with well-known brands in an effort to provide value added offers for consumers and/or marketing development funds.• Managed the development of customer welcome kit.• Designed in-product promotions to drive usage of new content areas & product functionality.• Established customer callback test program aimed at understanding how customer touch impacts churn.• Developed & implemented member referral program.• Guided the development of a CD-ROM allowing customers the ability to self-install browser & multimedia tool kit resulting in the reduction of both consumer & field-tech installation time.• Worked proactively with regional counterparts to ensure corporate tactics met acquisition goals.• Provided regions with collateral & support materials as needed.

• Managed the development, redesign, & ongoing maintenance of promotional Web site.• Responsible for overseeing electronic advertising initiatives including development of creative, media placement & analysis.• Developed guidelines for back-end tracking & reporting allowing for analysis of Web site effectiveness & online advertising efforts. • Proactively identified regional needs and concerns pertaining to electronic media programs. • Guided the creative development of an application that gives potential customers the ability to “pre-qualify” home computers prior to sale of service.

• Responsible for the development, implementation, fulfillment & analysis of local & national online promotions.• Managed DiveIn’s placement & fulfillment of content partner advertising.• Coordinated advertising production schedule & budget with agency.• Executed contractual obligations relating to content partner agreements.• Managed creative direction of online promotions.• Developed in-house advertising campaign.

• Served as the direct liaison for over 30 online personalities.• Monitored contract compliance of local partners & online personalities.• Managed workflow of articles & events for 10 DiveIn cities.• Developed & maintained monthly schedule for local content partner, original and user programming.• Monitored & reported total content levels per city & category against target quantities on a monthly basis.

• Primary contact between INTRO Television & TCI cable systems, coordinating the placement of hardware, the trafficking of spots, & delivery of all promotional elements.• Monitored traffic & operations departments, responsible for compliance with network quality standards.• Reviewed, researched & addressed all on air discrepancies pertaining to network-supplied information. • Created & implemented changes to commercial break format.• Responsible for proper rotation of all on-air promotional elements.• Coordinated with various departments to ensure promotional elements were accurate & ready for air.

• Executed all traffic orders & contracts for INTRO Television.• Managed daily log ensuring correct and strategic spot placement.• Scheduled & maintained over 500 promotional elements.• Developed systems & policies for proper usage of promotional elements.

• Ensured all programming & promotional elements were available and ready for air.• Served as primary contact for client on all programming & promotional issues related to traffic.• Provided client with effective spot placement of promotional elements.• Managed programming & promotional tape library for a national cable network.