Oversight of all aspects of the direct response, brand and retention marketing efforts for residential and commercial lines of business across 19 markets. Ensures go-to-market strategies are optimized and innovative driving demand generation, loyalty and upgrade in a competitive marketplace.

Responsible for the strategic development & delivery of integrated marketing programs supporting our original series franchises, affiliate campaigns, events, network programming stunts & the network’s TV Everywhere product extensions. Directed the development of brand redesigns for both the STARZ & ENCORE channels, including creating new brand positioning, redefining the target audience, working with internal & external creative teams on new identity & custom music development. Oversee point-of-sale material development, affiliate call center training programs & national sales incentive rewards.

Maximized customer growth in the Colorado region through aggressive marketing campaigns, reaching yearly subscriber targets across TV, high-speed internet & telephone services. Led team of 8 in the day-to-day operational management of a $40MM annual expense budget. Held direct oversight of campaign planning & execution, media placement & buying, partnership initiatives, ethnic marketing & offer strategy. Established & negotiated large scale partnership agreements with well-known local & national brands. Successfully launched & marketed new Hispanic television packages driving new subscribers & exceeding growth targets.

Negotiated national media planning agreement with agency to leverage enterprise-wide buying power & reduce field media placement commissions from an average of 10% to 4%. Created numerous enterprise-wide template campaigns to support the field in acquisition efforts, reducing field development costs & ensuring consistent messaging across products. Managed the development of mass tactics & media plans for the first nationally executed campaign in support of the Basic Video product. Campaign out performed sales objectives by 200%. Planned & implemented a $20MM, yearlong national awareness media campaign that included TV, Radio & Outdoor advertising. Facilitated the development of a Hispanic template campaign in support of regional acquisition efforts. Managed multiple agency relationships to ensure materials developed met messaging objectives & were delivered on time & on budget.

• Managed all aspects of enterprise-wide direct mail campaigns which include: developing vintage test design(s), guiding creative development & production activities, supervising list pull efforts & analyzing campaign effectiveness. • Established partnerships with well-known brands in an effort to provide value added offers for consumers and/or marketing development funds.• Managed the development of customer welcome kit.• Designed in-product promotions to drive usage of new content areas & product functionality.• Established customer callback test program aimed at understanding how customer touch impacts churn.• Developed & implemented member referral program.• Guided the development of a CD-ROM allowing customers the ability to self-install browser & multimedia tool kit resulting in the reduction of both consumer & field-tech installation time.• Worked proactively with regional counterparts to ensure corporate tactics met acquisition goals.• Provided regions with collateral & support materials as needed.

• Managed the development, redesign, & ongoing maintenance of promotional Web site.• Responsible for overseeing electronic advertising initiatives including development of creative, media placement & analysis.• Developed guidelines for back-end tracking & reporting allowing for analysis of Web site effectiveness & online advertising efforts. • Proactively identified regional needs and concerns pertaining to electronic media programs. • Guided the creative development of an application that gives potential customers the ability to “pre-qualify” home computers prior to sale of service.

• Responsible for the development, implementation, fulfillment & analysis of local & national online promotions.• Managed DiveIn’s placement & fulfillment of content partner advertising.• Coordinated advertising production schedule & budget with agency.• Executed contractual obligations relating to content partner agreements.• Managed creative direction of online promotions.• Developed in-house advertising campaign.

• Served as the direct liaison for over 30 online personalities.• Monitored contract compliance of local partners & online personalities.• Managed workflow of articles & events for 10 DiveIn cities.• Developed & maintained monthly schedule for local content partner, original and user programming.• Monitored & reported total content levels per city & category against target quantities on a monthly basis.

• Primary contact between INTRO Television & TCI cable systems, coordinating the placement of hardware, the trafficking of spots, & delivery of all promotional elements.• Monitored traffic & operations departments, responsible for compliance with network quality standards.• Reviewed, researched & addressed all on air discrepancies pertaining to network-supplied information. • Created & implemented changes to commercial break format.• Responsible for proper rotation of all on-air promotional elements.• Coordinated with various departments to ensure promotional elements were accurate & ready for air.

• Executed all traffic orders & contracts for INTRO Television.• Managed daily log ensuring correct and strategic spot placement.• Scheduled & maintained over 500 promotional elements.• Developed systems & policies for proper usage of promotional elements.

• Ensured all programming & promotional elements were available and ready for air.• Served as primary contact for client on all programming & promotional issues related to traffic.• Provided client with effective spot placement of promotional elements.• Managed programming & promotional tape library for a national cable network.