Responsible for generating exceptional business impact by leading complex, cross-functional work geared towards generating revenue and scaling the organization. - Quarterback major product launches across GTM and Product- Conduct groundbreaking research that benefits our strategy and our customers- Act as a critical culture-builder within our business act as a voice for our customers and internal teams

Responsible for brand and product marketing for Float, one of Canada's fastest growing Fintech startups.- Build customer insights, partnering with our Sales, CS and Product teams to align on customer needs and core value proposition across customer segments.- Develop positioning and messaging that can be leveraged by all GTM teams to drive adoption and retention - Successfully launch new Float features that result in high adoption rates- Own all product messaging on the Float website, with input from our Product, Growth Marketing and Sales teams - Own product-related communications across our customer lifecycle, to increase retention and TPV- Plan integrated campaigns that drive brand awareness - Maintain brand reputation and image throughout all key touchpoints of the customer lifecycle- Manage relationships with external agencies and freelancers including sourcing, budgets and reviews

Responsible for Mysa’s top-line revenue growth to ensure it accelerates across all channels including e-commerce, retail and other channel partners.- Build an omnichannel brand focused on the customer experience across the entire journey- Perform market research and data analysis using internal data and external vendors- Analyze sales forecasts and manage and develop budgets and promotional targets- Adapt to changes in market trends in a fast-moving startup- Lead a remote team of 11 marketers and creatives focused on performance, content, product, and lifecycle marketing - Grow direct-to-consumer e-commerce revenue on both Shopify and Amazon- Guide internal production of creative team in executing brand creative and sales campaigns- Build relationships with media, influencers and press to generate earned media coverageKey achievements- Survived and thrived 2 product launches within 5 months and increased share of next generation product to 90%- Launched campaign to increase smart adoption with women increasing sales by 45% - Developed and executed email marketing strategy growing email revenue by 125%- Created a Quebec-specific strategy in French language growing sales in the region by 86%- Introduced Influencer marketing and increased lead conversion by 53.5% for Mysa’s pre-Black Friday campaign

Responsible for the strategic development and execution of digital marketing and advertising campaigns to effectively grow tourism visitation to Newfoundland & Labrador to $1.6B by 2020.- Manage and lead the $1.5M digital budget, agency and stakeholder relationships, digital staff, research relating to technology and innovation trends, activity planning, program delivery, and program evaluation- Plan, develop, and execute paid, owned, and earned media strategies incorporating web, content, social media, travel media, influencers, display and search advertising, email marketing, and information systems- Led the development of digital, content, and social media strategies, interactive itinerary planner, Visitor Services Social Media Program, and redevelopment of NewfoundlandLabrador.com and IcebergFinder.comKey achievements- HSMAI Platinum and Gold - IcebergFinder.com Digital Integrated Campaign- HSMAI Pioneer in Visual Storytelling Award - Broader Palette Campaign- Increased visits to NewfoundlandLabrador.com and leads to tourism operators by 18% and 29% respectively by refining ad sequencing strategy and email marketing campaigns - Grew Instagram following and official #ExploreNL hashtag by 205% and 309% respectively within 12 months - Led the Millennial Program initiative in partnership with Destination Canada, resulting in the highest performing content in Canada - "Goat on a Horse" social media initiative resulted in coverage on 50+ international media outlets

Founder of marketing and management consultancy firm specializing in integrated marketing and communication plans, digital marketing strategies, website development, inbound marketing, conventional advertising, event planning, and social media marketing management tools for SMEs. Specific accountability to staff, manage, and motivate personnel, lead strategic planning processes, set scrums and iterative development projects, manage workflow, and ensure project deadlines are met. Responsible for administrative duties including payroll, accounting, financing, budgeting, forecasting, sales, and client relations. Researched, planned, and developed business concept and plan for online social media management tool. Secured $55k in funding from the National Research Council (NRC) for research and development of new API technology.

Co-founder of Remix86, an internationally recognized electronic music blog and DJ duo based out of St. John's, Newfoundland, Canada. Responsible for brand and design (logo, website, album art, merchandise and all online components) and management of social media presence (SoundCloud, Hype Machine, Facebook, Twitter, etc.). Engage in creative writing initiatives (music blog posts, opinion articles, festival and event coverage, artist biographies, artist press kits, and press releases), execute multimedia interviews with international artists, and create and edit digital videos. Arrange and release exclusive content and contest giveaways with artists and labels. Produce music and DJ for various events and clients, including Mini and Suzy Shier. Released compilation album featuring 22 artists (FOGO) with exclusive originals and remixes and listed as a Top Electronic Music Blog.

Managed the development and production of marketing and advertising campaigns for Newfoundland and Labrador Tourism, a $10 million advertising account. Researched and advised client on brand development, strategy, and budget. Managed various projects including radio, print, digital, television and non-conventional advertising by coordinating agency resources. Conducted research, developed creative briefs, project schedules, budgets and estimates, and ensured project deadlines were met. Managed production process, including creative planning phase, execution, measurement, and client relations.Part of a team that has received over 300 awards for Newfoundland & Labrador Tourism's "Find Yourself" campaign. Helped secure the digital portion of Agency of Record contract via proposal process.

- Coordinated and managed multi-channelled marketing programs and projects- Created Statements of Work (SOW)- Tracked project timelines and ensured work deliverables were met on time- Ensured tasks and resources were executed according to defined project plans- Coordinated information flows among project team- Ensured quality assurance standards were met- Researched the Internet Protocol Television (IPTV) industry to support potential and ongoing marketing campaigns- Supported sales initiatives by participating in client meetings, presentations, and planning sessions- Contributed to creative marketing initiatives including website design and promotional campaigns

- Worked within the Supply Chain Management Business Unit- Created and evaluated Expression(s) of Interest- Developed and reviewed Requests for Proposals- Formulated and executed contracts- Managed and monitored contractor performance- Coordinated internal information and ensured contracts were executed within project timelines- Researched and wrote reports on Contractor and Supplier Performance Management and Synergies Amongst East Coast Oil Operators

- Worked within the Supply Chain Management Business Unit- Created and evaluated Expression(s) of Interest- Developed and reviewed Requests for Proposals- Formulated and executed contracts- Managed and monitored contractor performance- Coordinated internal information and ensured contracts were executed within project timelines- Researched and wrote reports on Contractor and Supplier Performance Management and Synergies Amongst East Coast Oil Operators

- Assisted with the organization of a trade mission to Iceland- Prepared and edited industry documents and reports- Identified, recruited, and met with clients- Processed claims for Industry Canada’s Broadband Program