§Documentary Executive Producer, "Two Deaths" NY, NY Conceptualized and executive produced "Two Deaths", a 30-minute documentary on a mother's battle with Alzheimer's and her family's pivotal decisions for her care. Managed the production team, oversaw logistics, research and post production. Selected as a short documentary finalist at the 2018 Bronze Lens Film Festival in Atlanta.§Digital Marketing Consultant. Advised on the development of a comprehensive digital marketing strategies, tailored to the agency's existing client base and target market. Conducted market analysis, developed a roadmap for implementing digital services including SEO, PPC, content marketing, social media management and email marketing. Collaborated with senior management to outline the necessary resources, budgeting and timeline for service roll out.§Content Strategy and Production Consultant. Advised on the development of a comprehensive strategy for long-form content production, tailored to the production house's strengths and market opportunities. Conducted industry analysis to identify production incentives, trends, audience preferences and competitive positioning within the long form content space. §Co-Founder and Marketing Strategist for Bandy App. Developed a comprehensive marketing plan for the launch and growth of the application focusing on user acquisition and engagement. Created a brand strategy that included positioning and the storytelling manifesto to guide all messaging and visual identity. Collaborated with cross-functional teams to align marketing strategies with product development and user experience.

§ Developed Brand Strategy & Brand Relaunch: Achieved a 5-point NPSimprovement among users/non-users post launch.§ Communications Strategy for B2C & B2B Mobile and Fixed Products:Led to YOY growth in product market and revenue share.§ Revamped Social and Digital Marketing Strategies: Increased ourBrand and Performance Marketing KPIs across all phases of theMarketing funnel.§ FIFA World Cup GTM Readiness Lead: COO-appointed lead for allbusiness units (Products, Pricing, Sales, Digital Operations, CustomerExperience, Network, Enterprise, Brand and PR). Leading operatoracross all metrics- SIM sales, Roaming users and revenue, NetworkPerformance and Brand Engagement.§ Best in Class FIFA World Cup Marketing Campaign: Created bespokepartnerships with Meta, TikTok, and Google. DCO Programmaticcampaign achieved highest number of SIM Activations and onshorerecharges compared to competitor. Achieved higher awareness andrecall metrics than World Cup sponsors.§ Designed Brand & Media Strategy for Vodafone's first e-wallet: Metand exceeded all KPIs. 85K registered users in first 8 months.§ Brand Team Restructuring: Created the operational structure to alignBrand team responsibilities with Commercial priorities andsegmentation.§ Vodafone Group Brand Guardian: Partner Market representative forQatar to Vodafone Group Marketing.§ Shukran Star: Department award for World’s Fastest MobileCampaign and Production.

§ Global Brand Strategy: Inclusive of Digicel’s transformation to aDigital Operator. Brand Architecture Development and Deployment.§ Shift to Engagement-First Marketing: Employed social media contentmarketing leading to conversion and acquisition. Implemented acrossall markets.§ Brand Portfolio & Communication Oversight: Managed contentprograms, message development, and calendar. Led a team of GlobalBrand Managers, social media consultants, in-house agency, andfreelancers to develop product communication across Mobile,Business, Home & Entertainment units.§ Go-To-Market Collaboration: Worked in conjunction withCommercial, Sales & Distribution and Product Teams on developingwinning GTM strategies for global Campaigns inclusive of Christmascampaign featuring Digicel Brand Ambassador Usain Bolt.§ DE&I Initiatives: Worked across Group/Markets to develop andrecommend Digicel’s first Diversity & Inclusion framework§ Served as Interim CMO during ‘18/’19 Year

§Competitive Positioning: competitive positioning and content for devices, data plans & apps.§ Collaboration Leadership: Led collaboration between internal and external teams, including media,device, pricing, network, legal, and advertising agencies.§ Campaign Storytelling & Production: Led campaign development and production across all consumeradvertising channels, employment communications, and training.§ Digital Content Programs: Developed digital content programs to promote customer appreciation.§ Market Stratification: Created a Market Stratification approach for the regional marketing calendar toensure brand cohesion, improve efficiency, and reduce duplication across domestic regions.§ Marketing Award: for the 2014 Verizon/Apple iPhone launch.§ Budget Management: Managed a $45 million budget.

§ Market Research and Analytics: to identify primary and secondary market targets.§ Data-Driven Insights: Managed data mining to uncover insights and develop unique valuepropositions for Verizon's network and product offerings, targeting African American, Asian,Hispanic, and millennial markets.§ Market Positioning and Campaigns: for major devices, data plans, and brand launches.§ Shift to Digital and Social: data-driven analysis that led to a shift from traditional media todigital and social platforms.§ Content Programs: Conceived and produced to promote engagement and positive sentiment.§ Strategic Celebrity Partnerships: Utilized innovative financing for strategic celebrity partnershipswith Kevin Hart and Jennifer Lopez to enhance Verizon's cultural relevance in African Americanand Hispanic American markets.§ Multilingual Ad Collaboration: Persuaded Apple to collaborate on the first-ever Spanish, Chinese, andKorean language ads to boost demand for Verizon iPhones and iPads. Directed three external agencies.§ Cost Savings: 7-figure cost savings by consolidating productions and shooting campaigns internationally§ Featured Speaker: Featured as a speaker at the Association of National Advertiser's MulticulturalSummit in Miami, Florida in 2012.

§ Mobile App Developer Engagement: Implemented marketing communications and engagementstrategy to attract Mobile App Developers to Verizon's incubation program.§ Digital Outreach: Introduced a digital outreach calendar and led the "The Next" digital campaign.Tactics included a dedicated portal, newsletters, blog posts, and web-based Developer contests.§ Conference Involvement: Extended campaign to the Verizon Developer Community conference in LasVegas. Developed conference theme and identity, overseeing the microsite, webcasts, mobile app, andconference video program.§ Conference Exhibits: Managed "The Next" exhibits at CTIA, QUALCOMM, and Mobile WorldCongress conferences. Achieved an 86% increase in registered developers and a 31% increasein conference attendance.§ Marketing Innovation Award: Received the 2010 Marketing Department Innovation awardfor leadership in Verizon Developer Communications.

§ Product Launch Communications: Management for handset and wireless product launches.§ Agency Management: External Advertising, Digital, and Music agencies management through allstrategic and production stages. Spearheaded promotional extensions aimed at boosting grassrootssupport, trial, and revenue at national music festivals (e.g., South by Southwest - SXSW).§ Co-Branded Promotions: Developed in collaboration with device manufacturers and content providers.§ Performance Tracking: Utilized third-party performance

§ Multicultural Marketing: Drove multicultural marketing strategies for African Americanand People with Disabilities markets. Identified primary and secondary targets, segment dynamics, andcultural insights.§ Sponsorships: GTM lead for Essence Music Festival and CIAA Tournament Sponsorships§ Acquisition and Revenue: Determined acquisition and revenue opportunities acrosswireless products and services.§ Segment Positioning and Promotions: Strategies, development and execution.Collaborated with local marketing teams for regional execution.§ Customer Segmentation Framework: development for Verizon. Worked with Market Research andexternal consultants to create a life stages-focused segmentation adopted company-wide in 2006.