Director, Digital Product Management | Product Growth | Product Strategist
Current● Exceeded our year 1 growth targets for Rocket Rewards members. ● Evaluated the program design based on the learnings from the Loyalty Academy.
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@quickenloans.com
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5 phones found area 518, 617, and 734
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Amy Braun is listed as Product Leader @ Rocket Mortgage | Pragmatic Marketing Certified | Certified Loyalty Marketing Professional | Product Vision, Strategy, Execution & Scale | Strategic Management at Rocket Mortgage, based in Detroit Metropolitan Area, United States. AeroLeads shows a work email signal at quickenloans.com, phone signal with area code 518, 617, 734, and a matched LinkedIn profile for Amy Braun.
Amy Braun previously worked as Director, Digital Product Management | Product Growth | Product Strategist at Rocket Mortgage and Director of Product Management at Rocket Central. Amy Braun holds Ba, English, History from University Of Michigan.
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I have almost 20 years of experience building products and executing on strategic priorities. As the Director of Digital Product Management at Rocket Mortgage, I lead the vision, strategy, delivery, and analytics of Rocket Rewards, a first-of-its-kind, direct-to-consumer mortgage and Financial Technology rewards program. This program started with an idea, but within a year, we took it from white space to reality for over 3 million individuals. I specialize in creating scale, continuously innovating and optimizing, leveraging quantitative data and qualitative client research to craft and refine product offerings that drive value and satisfaction. I also manage, mentor, and coach a team of product managers, fostering a culture of collaboration, excellence, and growth. I hold a Master of Science in Management with a specialization in Strategic Management, am Pragmatic Marketing Certified - Level VI, and recently became a Certified Loyalty Marketing Professional (CLMP). I’ve also completed an AI Strategy certificate from eCornell.My key accomplishments include: - Building a Rewards program from scratch- Collaborating with our business partners to increase Pathfinder satisfaction ratings by 50%.- Creating go-to-market strategies for 3D Interactive products that resulted in a 64% increase in revenue.- Renegotiating content development contracts to reduce budget by 20%My skills include:- Strategic Management- Coaching & Leading Teams- Product Visioning- Product Strategy- Product Growth- OKR & KPI Creation- Executive Presentations- RoadmappingOutside of work, I enjoy traveling as much as possible, obsessing over my golf game, hiking with my family, or judging MHSAA Competitive Cheer.
Listed skills include Publishing, Content Development, Online Publishing, Content Management, and 44 others.
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Detroit, Michigan, Us
● Exceeded our year 1 growth targets for Rocket Rewards members. ● Evaluated the program design based on the learnings from the Loyalty Academy.
Detroit, Michigan, Us
● Lead 4 Digital Product Managers who solve customer experience problems while driving business value across Rocket Mortgage, Rocket Homes, and Rocket Card. ● Presented on Rocket Rewards at both executive meetings and at All Company events to audiences of up to 20,000 team members.
Detroit, Michigan, Us
● Created the vision, product strategy, user experience, and growth plan for Rocket Rewards, a first-of-its-kind, direct-to-consumer Mortgage & Fintech Rewards program.● Recruited, managed, and mentored the product team that delivered the Rewards MVP and indirectly led over 200 team members across product, design, marketing, and technology.
Detroit, Michigan, Us
● Developed a plan and business case for building the MVP of Rocket Rewards.● Partnered with our Market Intelligence, Design Research, and UX Experience teams to design the program details and user experience.
Detroit, Michigan, Us
● Produced product roadmaps, Objectives and Key Results, Key Performance Indicators, and agile-developed features for Pathfinder by Rocket, a digital mortgage knowledge base.● Through cross-functional alignment, launched a technical integration with Google’s BERT neural AI that powered over 1 million Pathfinder searches within 6 months.● Increased internal and external user satisfaction ratings by 50% (to 4.1 out of 5) within 1 year.● Performed continuous user experience research while leading design iterations, user beta testing, and post-launch analytics.
● Led a product management team for global SAAS subscription products across 3 disciplines (Business, Science, Literature) with ~35 million in annual recurring revenue.● Crafted and executed go-to-market strategies for 3D Interactive products resulting in 64% growth in revenue.● Presented both Business & Science conference sessions to over 1,000 attendees in 2 years.
● Promoted to develop new product concepts and champion investment cases consistent with Gale’s multi-year strategic plan.● Identified client problems, conducted market research, and wrote 4 new product business cases.● Constructed P&Ls for new products that generated the required net profit margin after 2 years.
● Managed 9 content developers who created Gale’s literature series (print and digital) and ~1200 large print trade titles per year.● Renegotiated content development contract to reduce spend by 20%.
● Led 16 content digitization project managers who produced Cengage higher education and K-12 course ware and continuously improved production processes.● As Program Manager for 3rd Party partnerships (Amazon & Google), designed an audit process that led to a significant reduction in pricing mismatches.
● Promoted to manage 5 content project editors who sourced and managed over 50 original content creators.● Conducted a strategic program analysis that resulted in the elimination of the unprofitable program.
● Edited and directed the outsourcing of ~120 print and digital reference works across 5 series.● Reduced volume production time by 75% through process innovations, which saved ~$2000 / volume in labor costs while reducing time to market by 25%.
Produced the Contemporary Authors print series, the Contemporary Authors New Revisions print series, the Contemporary Authors Cummulative Index, and the Gale Online Literary Index.
● Liaised on proposed manuscripts for 2 acquisitions editors across 5 disciplines.● Spearheaded the transmittal of over 150 monograph manuscripts from concept to published work.
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Amy Braun works for Rocket Mortgage.
Amy Braun is listed as Product Leader @ Rocket Mortgage | Pragmatic Marketing Certified | Certified Loyalty Marketing Professional | Product Vision, Strategy, Execution & Scale | Strategic Management at Rocket Mortgage.
AeroLeads has found 1 work email signal at @quickenloans.com for Amy Braun at Rocket Mortgage.
AeroLeads has found 5 phone signal(s) with area code 518, 617, 734 for Amy Braun at Rocket Mortgage.
Amy Braun is based in Detroit Metropolitan Area, United States while working with Rocket Mortgage.
Amy Braun has worked for Rocket Mortgage, Rocket Central, Cengage, and University Of Michigan Press.
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Amy Braun holds Ba, English, History from University Of Michigan.
Amy Braun is listed with skills including Publishing, Content Development, Online Publishing, Content Management, Ebooks, Academic Publishing, Copy Editing, and Editorial.
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