Amy Braun Email and Phone Number
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I have almost 20 years of experience building products and executing on strategic priorities. As the Director of Digital Product Management at Rocket Mortgage, I lead the vision, strategy, delivery, and analytics of Rocket Rewards, a first-of-its-kind, direct-to-consumer mortgage and Financial Technology rewards program. This program started with an idea, but within a year, we took it from white space to reality for over 3 million individuals. I specialize in creating scale, continuously innovating and optimizing, leveraging quantitative data and qualitative client research to craft and refine product offerings that drive value and satisfaction. I also manage, mentor, and coach a team of product managers, fostering a culture of collaboration, excellence, and growth. I hold a Master of Science in Management with a specialization in Strategic Management, am Pragmatic Marketing Certified - Level VI, and recently became a Certified Loyalty Marketing Professional (CLMP). I’ve also completed an AI Strategy certificate from eCornell.My key accomplishments include: - Building a Rewards program from scratch- Collaborating with our business partners to increase Pathfinder satisfaction ratings by 50%.- Creating go-to-market strategies for 3D Interactive products that resulted in a 64% increase in revenue.- Renegotiating content development contracts to reduce budget by 20%My skills include:- Strategic Management- Coaching & Leading Teams- Product Visioning- Product Strategy- Product Growth- OKR & KPI Creation- Executive Presentations- RoadmappingOutside of work, I enjoy traveling as much as possible, obsessing over my golf game, hiking with my family, or judging MHSAA Competitive Cheer.
Rocket Mortgage
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Director, Digital Product Management | Product Growth | Product StrategistRocket Mortgage Aug 2023 - PresentDetroit, Michigan, Us● Exceeded our year 1 growth targets for Rocket Rewards members. ● Evaluated the program design based on the learnings from the Loyalty Academy.
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Director Of Product ManagementRocket Central Nov 2022 - Aug 2023Detroit, Michigan, Us● Lead 4 Digital Product Managers who solve customer experience problems while driving business value across Rocket Mortgage, Rocket Homes, and Rocket Card. ● Presented on Rocket Rewards at both executive meetings and at All Company events to audiences of up to 20,000 team members. -
Group Digital Product ManagerRocket Central Apr 2022 - Nov 2022Detroit, Michigan, Us● Created the vision, product strategy, user experience, and growth plan for Rocket Rewards, a first-of-its-kind, direct-to-consumer Mortgage & Fintech Rewards program.● Recruited, managed, and mentored the product team that delivered the Rewards MVP and indirectly led over 200 team members across product, design, marketing, and technology.
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Sr. Digital Product Manger | Product Strategy | Product RoadmappingRocket Central Jan 2022 - Apr 2022Detroit, Michigan, Us● Developed a plan and business case for building the MVP of Rocket Rewards.● Partnered with our Market Intelligence, Design Research, and UX Experience teams to design the program details and user experience.
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Senior Digital Product ManagerRocket Mortgage Jul 2020 - Jan 2022Detroit, Michigan, Us● Produced product roadmaps, Objectives and Key Results, Key Performance Indicators, and agile-developed features for Pathfinder by Rocket, a digital mortgage knowledge base.● Through cross-functional alignment, launched a technical integration with Google’s BERT neural AI that powered over 1 million Pathfinder searches within 6 months.● Increased internal and external user satisfaction ratings by 50% (to 4.1 out of 5) within 1 year.● Performed continuous user experience research while leading design iterations, user beta testing, and post-launch analytics.
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Director, Product ManagementCengage Apr 2018 - Jul 2020● Led a product management team for global SAAS subscription products across 3 disciplines (Business, Science, Literature) with ~35 million in annual recurring revenue.● Crafted and executed go-to-market strategies for 3D Interactive products resulting in 64% growth in revenue.● Presented both Business & Science conference sessions to over 1,000 attendees in 2 years. -
Program Manager, PlatformsCengage Apr 2017 - Apr 2018● Promoted to develop new product concepts and champion investment cases consistent with Gale’s multi-year strategic plan.● Identified client problems, conducted market research, and wrote 4 new product business cases.● Constructed P&Ls for new products that generated the required net profit margin after 2 years.
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Sr. Manager, Content Strategy & DevelopmentCengage Apr 2016 - Apr 2017● Managed 9 content developers who created Gale’s literature series (print and digital) and ~1200 large print trade titles per year.● Renegotiated content development contract to reduce spend by 20%.
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Manager, Digital ContentCengage Jun 2012 - Apr 2016● Led 16 content digitization project managers who produced Cengage higher education and K-12 course ware and continuously improved production processes.● As Program Manager for 3rd Party partnerships (Amazon & Google), designed an audit process that led to a significant reduction in pricing mismatches.
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Production ManagerCengage Mar 2011 - Jun 2012● Promoted to manage 5 content project editors who sourced and managed over 50 original content creators.● Conducted a strategic program analysis that resulted in the elimination of the unprofitable program.
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Sr. Content Project EditorCengage Mar 2010 - Apr 2011● Edited and directed the outsourcing of ~120 print and digital reference works across 5 series.● Reduced volume production time by 75% through process innovations, which saved ~$2000 / volume in labor costs while reducing time to market by 25%.
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Content Project EditorCengage Jun 2006 - Feb 2010Produced the Contemporary Authors print series, the Contemporary Authors New Revisions print series, the Contemporary Authors Cummulative Index, and the Gale Online Literary Index.
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Editorial AssociateUniversity Of Michigan Press May 2004 - Jun 2006● Liaised on proposed manuscripts for 2 acquisitions editors across 5 disciplines.● Spearheaded the transmittal of over 150 monograph manuscripts from concept to published work.
Amy Braun Skills
Amy Braun Education Details
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University Of MichiganHistory -
Walsh CollegeMaster Of Science In Management (Msm) - Specialization In Strategic Management
Frequently Asked Questions about Amy Braun
What company does Amy Braun work for?
Amy Braun works for Rocket Mortgage
What is Amy Braun's role at the current company?
Amy Braun's current role is Product Leader @ Rocket Mortgage | Pragmatic Marketing Certified | Certified Loyalty Marketing Professional | Product Vision, Strategy, Execution & Scale | Strategic Management.
What is Amy Braun's email address?
Amy Braun's email address is am****@****ans.com
What is Amy Braun's direct phone number?
Amy Braun's direct phone number is +151834*****
What schools did Amy Braun attend?
Amy Braun attended University Of Michigan, Walsh College.
What skills is Amy Braun known for?
Amy Braun has skills like Publishing, Content Development, Online Publishing, Content Management, Ebooks, Academic Publishing, Copy Editing, Editorial, Literature, Project Management, Process Improvement, Proofreading.
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