Developed B2B campaigns alongside the Trade Marketing Manager including but not limited to corporate branding, case studies and event collateral, project managed visually captivating marketing campaigns across packaging and digital channels within an FMCG industry, implemented brand guidelines across five key brands including KitchenAid®, MasterClass®, La Cafetiere®, Natural Elements® and Mikasa®,collaborated effectively with Marketing, Product Development and Sales to ensure design aligned with the overall business goals and objectives, art directed location shoots and worked alongside the in-house Photographer to create thumb stoppable imagery for cross campaigns, presented design concepts and strategies to internal stakeholders and external partners with confidence and clarity, resolved conflicts, disputes and disagreements within the team to ensure the brand collateral across the business was delivered as desired, continuously assessed the effectiveness of design initiatives through data analysis and feedback making adjustments as needed to improve outcomes

Produced and maintained brand guidelines to create consistent marketing materials, managed the expectations, visual asset requirements and POS material for 95+ clients, developed creative and engaging social media strategies for paid and organic social campaigns, managed the day-to-day handling of all B2C/B2B social media channels such as LinkedIn, Facebook, Twitter, Instagram and TikTok, designed original pieces, including illustrations and infographics whilst overseeing all design projects, from conception to delivery, worked with marketing agencies to ensure a steady and consistent point of contact for MiSmile, ensuring all deadlines are met for paid marketing campaigns and utilised my creativity day in and day out, creating thumb stoppable content for social channels.

Responsible for creating consumer-focused, integrated content and campaigns, producing POS materials and toolkits for internal dental practice use, creating motion graphics for explainer videos and social media content, creating branding and guidelines for social media organic content for B2C and B2B, producing artwork for event materials, creating branded presentations and creative content for Microsoft PowerPoint.

Produced animated infographics and promotional campaign materials, co-ordinated video camera operation, lighting, audio and editing for video production, ensured brand alignment of video marketing tactics, created literature, exhibition graphics, advertisements and digital marketing items, created brand guidelines for internal communications and ensured brand identity was consistent throughout marketing materials.

Produced animated infographics and promotional campaign materials, co-ordinated video camera operation, lighting, audio and editing for video production, ensured brand alignment of video marketing tactics, created literature, exhibition graphics, advertisements and digital marketing items and ensured the marketing centre of excellence met it's customers needs by ensuring the communication of products and services are available when agreed.

Created marketing materials including advertisements, literature, graphics, gifts and digital assets, filmed events and interviews, editing the end-result to create exciting promotional videos for use on the website and social media, produced animations that represented the brand, worked with translators to create different language versions of marketing materials, supported the exhibition manager in creating materials to promote forthcoming events and provided image support to all internal and external distributors and subsidiaries.

Produced promotional videos for Diabetes.co.uk one of which was showcased on BBC Business, researched ratings and design market trends for videos produced for social media platforms, organised the production of interviews with Medical Officers and General Practitioners during exhibitions, conferences and retreats and planned and approved trailers for advertising campaigns for the showings of Type 1/Type 2 and The Hypo training program.

Engaged the diabetes.co.uk community with marketing materials, produced engaging live-action and animated videos and represented data and information in pictorial fashion - visualising data to ultimately improve people's lives.

Ensured high levels of customer satisfaction through excellent service, maintained outstanding store condition and visual merchandising standards, ascertained customers' needs and wants, recommended and displayed items that matched the customers needs, managed point-of-sale processes and kept up to date with product information.

Greeted and escorted guests to their tables, provided excellent customer service to patrons, actively listened to guest's concerns and effectively resolved any unsolved queries they may have had and maintained strong organisational and multi-tasking skills with the ability to perform well in a fast-paced environment.