Brand Development Manager
San Diego, California, Us
Essentially a largely project management role, responsible for delivering a wide range of brand projects on time and in full, liaising with a number of departments across the business. Brand projects include:Developing and delivering new brands/brand extensions to market, including supporting activities/materialsNPD for existing/new brands, including supporting activity/materialsDevelopment of brand guidelinesWebsite creation (domestic and European)Social media campaign development and activationManaging artwork updates (legislative criteria and promotional campaigns)Development and production of technical training tools for Sales Team and CustomersAnalysis of skus/range performance with recommended actionsBrand Management, responsible for Motorbike and previously Household brands, operating across the marketing mix and working with agencies to deliver meaningful campaigns with effective and measured ROI.