Amy Buchan Email & Phone Number

Manchester, Gb

Glasgow, Scotland, United Kingdom

As a Senior Influencer Executive at Aquarius Creative, I oversee all influencer relationships, directly managing five influencers, and co-ordinate a team of four staff members. Leveraging my extensive experience in the beauty industry, I oversee influencer activations for our largest client, Hada Labo Tokyo UK, ensuring successful campaigns and impactful brand engagement.Since joining the company, I have implemented weekly round-up reports and end-of-month (EOM) reporting within the influencer team, focusing on using the previous month’s data to guide our efforts for the next. I also set and manage all monthly targets, a system which has led to consistent growth in both profit and job totals each month.Events and activations are two major responsibilities within my role. I led the team in coordinating and executing our largest trip to date in June, where we took 16 influencers to Marbella. From start to finish, I was deeply involved in the organisation, setup, and management of sponsorship relationships.Further responsibilities include;Implementing team strategy.Relationship management with external stakeholders and large-scale partnerships (e.g., agencies, TikTok etc).Driving end-to-end project execution.Analysing and reporting to support roster and team growth.Influencer lead for Hada Labo account.Leveraging influencer and brand partnerships to effectively reach target audiences.

Scotland, United Kingdom

As the sole founder of HYRD Fashion Rentals, I oversee all operations and drive the business's growth. From inception to execution, the brand has been fueled by my personal experience and passion for the industry.Since launching at the start of 2024, I have established a strong presence in Scotland's rental market, pioneering a new era of fashion consumption locally and contributing to the growth of rental consumption across the UK. My expertise in influencer collaborations, brand activations, trend forecasting, and extensive experience in customer service has enabled me to create a community-focused fashion service.My role includes a vast range of responsibilities:- Operational Oversight: Manage all aspects of business operations, including sourcing and curating stock, developing and launching the website, and ensuring seamless day-to-day functions.- Market Strategy and Analysis: Conduct comprehensive market research, manage budgets and ROI analysis, while always looking to optimize pricing and product offerings for the community.Brand Development: Drive social media and influencer marketing campaigns to support new product launches. Utilize UGC from real customers to position HYRD in both larger audiences and like-minded communities.- Networking: Actively engage in networking events to build a strong community and expand brand reach, including charity fashion shows.Looking ahead, I aim to expand HYRD Fashion Rentals' reach across the UK and continue fostering a vibrant community of renters by engaging in more in-person events and diversifying our inventory.

During my time on the influencer team, I further developed my ability to work in a fast-paced and agile manner, taking full ownership of both the Student Ambassador Programme and the European Beauty Programme, which included managing relationships with over 600 creators spanning both the EU and UK.Across both programmes, I was responsible for, and successful in, new strategy implementation; introducing both organic and paid content opportunities, community gifting and masterclasses, and weekly newsletters with top sale oppertunities. I continuously focused on driving strategies to increase and embed long-term growth, such as innovative high-earn rewards schemes. This included introducing new rewards systems, such as commission-based earnings for ambassadors, ultimately driving more sales and generating higher profit margins compared to 2022.Other standout moments and responsibilities included:Coordinating with internal teams and external stakeholders to manage and track campaign budgets, using data-driven insights to deliver impactful campaigns.Organising and assisting the execution of company-wide events, as well as coordinating key events for the influencer team such as our Beauty Pro Summer Getaway and brand-led activations.Conducting weekly and monthly reporting to reflect the performance of both programmes and analyse the results to aid with future decision-making.Writing briefs for content creation, ensuring compliance with brand guidelines.Assessing and managing risk to make well-informed decisions.Improving company diversity initiatives by introducing the first Eid gifting initiative, reaching over 3.5 million people.Becoming a regular presenter on the LF TikTok, helping to support key trading moments.

As an Affiliate and Partnerships Executive, I soley managed the affiliate programs across multiple countries; - Carrying our weekly resporting, based on individual countires targets Vs growth and spend, both MoM & YoY- Conducting risk analysis for peak promotional periods such as Black Friday and Sale.- Building strong relationships with key external stakeholders- Collaborating daily with internal teams, including trade, campaign, and CRM, to align and maximise promotions and key trading moments in each country, driving YoY growth for all 3 regions I was responsible for.

Kirkcaldy, Scotland, United Kingdom

Consistently using my strong customer service skills to communicate and assist customers, particularly during the pandemic.Successfully applied to manage the stores' social media including Facebook and TikTok accounts, increasing our store's Facebook following by 752.7% since taking over the role in January 2021, leading the store to repeatedly place top in its region (Scotland North) for social reach and engagement.This involved meticulously planning and scheduling posts and videos for new product launches and seasonal changes, resulting in an increase in colleague involvement creating a community within the store.Using my creativity to consistently create engaging content that increased our engagement during the pandemic.Created a two-page document demonstrating how other stores in the region can effectively use social media to achieve similar success and engagement.

Glasgow, Scotland, United Kingdom

Content creation across Instagram, TikTok, Facebook and Pinterest - Insight analysis and ad trading on Google and Facebook - Plan, design and execute campaign shoots- Organise social media interns daily tasks and weekly goals - Consistently engaging and networking with local businesses

Glasgow, Scotland, United Kingdom

Used Photoshop to create promotional 'strut cards' for clients to use in boutiques as a POS.Assisted in planning next season's (SS22) social media calendar for Instagram and Facebook.Asked to give my recommendations for how the brand could increase their engagement and following which they have scheduled to change prior to next season's release.Created and presented a guide for how the business can achieve its goal of reaching the younger demographic by adapt their social media communications, this is now being used by management to assist in future planning.Gave creative input on model choice, styling etc., for upcoming shoots.

Designed artwork that was used across the business's social media platforms including, Facebook, Instagram, and Twitter.Wrote infographics and captions related to their unique whisky distilling process.Sat in on meetings relating to marketing and product design.Created a presentation used to demonstrate to investors and business partners how the businesses' environmental activities link with the upcoming COP26.

Glasgow, Scotland, United Kingdom

Used my creativity and extensive Canva skills to create artwork that successfully increased engagement for each brand /influencer.Managing and communicating directly with clients and brands to discuss their social media plan, upcoming launches/shoots, and other marketing strategies.Gained further insight into the influencer industry through organising and assisting on campaigns with a variety of influencers across multiple industries.Successfully designing briefs and mood boards prior to managing shoots for clients, including both product shots and promo videos.Quickly adapting to unforeseen challenges i.e. venues, models, and photographers.Adapting my writing style to create captions for multiple different clients and brands.

Ba (Hons), International Business And Marketing

Education record