Amy Burtnett Email & Phone Number

Global

Global

Global

Lead a digital marketing vision with ability to demonstrate the value of integrated multichannel marketing to internal stakeholders across paid, earned, owned activationsPossess a strong ability to range from setting and driving strategy to managing tactical executionUtilize data, research, and insights as well as knowledge of key competitors’ services and experiences to differentiate Accenture in the marketplaceDesign and deliver highly relevant 1:1 and 1:few experiences to drive client interaction and engagement aligned to the preference and purchase stages of the marketing lifecycleUtilize strong analytical ability to improve end-to-end experiences across touch pointsAdvise marketing leadership on digital and social marketing trends Devise strategic plans as to how to evolve our capabilities and talent against top opportunitiesFunction as a strategic, analytical problem solver, results oriented, with experience applying analytics to set digital benchmarks and deliver against business KPIsProvide oversight for the digital capability, including project scopes, schedules, budgets, and assigned resourcesOptimize digital marketing processes for reduced cost, time, and complexity and lead integration and adoption across four industries and Accenture Federal Services Own a thorough knowledge of the creation and management dynamics of marketing assets. How each performs alone, how they perform together and how they can continuously evolve to improve client experience, marketing performance, and target outcomesDrive results through digital marketing, especially search engine optimization, email, LinkedIn and Twitter social marketing, social CRM, paid search, and banner ads

Global

Global digital program manager supporting marketing leads through collaborative strategy, best practices knowledge exchange and implementing campaigns through: web, paid search, social media, email marketing and integrated events tactics.

• Created and launched a marketing consulting firm serving clients’ business objectives across the Eastern United States.• Identify, establish and maintain revenue opportunities through new and existing business client relationships and partnerships.• Define client business objectives, design and implement custom strategic and tactical plans including brand development, traditional and new media. • Manage all internal marketing and communications through email, website and social media strategy.

Arlington, Va

• Defined corporate strategy for a national business to business branding campaign as the leader in the most current political information. Negotiated vendor relations. Gained approval from senior executives to ensure support. • Oversaw design and development of 1st corporate media kit to increase sales. Designed and managed site objectives, vendors, project plan and schedule. Established group of senior executives from major business units as key stakeholders to collaborate, support and share success. • Improved file sharing/communication process between Sales and support departments. Interviewed stakeholders, researched potential solutions and assembled an advisory board to discuss findings. Resulted in the purchase of company-wide web-based file-sharing and project management software, Basecamp. • Identified opportunities to increase sales and reduce waste during merger (between print and online divisions) by establishing a new process to share materials and assign clear roles. Organized meetings and smaller joint teams comprised of staff from both companies. Resulted in increased knowledge, cross-training and better sales materials. • Assisted in winning nearly $5M in national online display ad revenue.

Washington D.C. Metro Area

• Evaluated recruitment program process, objectives and status. Interviewed program advisors to determine perceived strengths and weaknesses. Presented recommendations to redirect resources and spending from weak areas to areas with greater potential for success to Executive staff. • Improved relations with Board of Directors through frequent written and verbal communications regarding program status updates, areas of opportunity and teamed with them to write new communication plans to achieve goals. • Co-wrote 1st Marketing Plan to pursue and acquire new target audience segments.

Tampa/St. Petersburg, Florida Area

• Identified need and launched the first Executive Management Board with CEO to improve business process and communications amongst senior executives. Designed and ran monthly meetings to share business initiatives.• Evaluated new manager hiring process. Found that a training program would increase compliance and product knowledge. Interviewed department heads to determine program. Wrote a 2-day program to cover HR, Compliance, New Products, IT and company processes. Negotiated monthly logistics, recruited participants and managed budget. Trained more than 150 branch managers in five months.• Reviewed corporate client benefits package. Structured new relationships with vendors to offer discounted printing, shipping and electronic file storage products for internal clients. Reduced corporate costs by more than $50K in less than six months. • Wrote all new corporate website content. Held regular meetings with Executive Board to report on website progress and to ensure support. Launched new website and educated and trained stakeholders on new site benefits.• Received a 20% merit increase and a promotion to head Communications Department after 6 months of employment.

• Created new sales process to seek revenues outside of insular mall. Developed relationships with local business management and city government leaders to create new sales opportunities – local event sponsorships, school and church partnerships, hospital catering. Resulted in a 30% sales increase.• Assessed and restructured inside sales process. Trained customer service team to promote new products and suggest additional products. Achieved first in-store profitable month in 18 months through increased and incremental sales.

Orlando, Florida Area

• Assessed manual and inefficient accounts payable process to reduce waste. Gathered requirements and to co-design with IT an automated accounts payable application to utilize existing Excel reports and automate payment process to 1800+ customers. Increased productivity by 400%. • Engaged directly with senior executives to report effectiveness, make projections and offer recommendations for pilot program.• Received a 20% merit increase for outstanding performance. Offered promotion and relocation to headquarters.

Bachelor Of Arts, Political Science, Business

Activities and Societies: Leadership UCF, Varsity Crew, RugbyWas a member UCF's LEAD Scholars Program - a competitive program for high.

Bachelor Of Arts (B.A.), Political Science And Government