Canopy creates technology for hospitals to ensure healthcare workers feel safe, appreciated, and empowered daily. Our flagship product, Canopy Protect, is the most comprehensive staff safety solution on the market, designed specifically to help health systems protect their team members from workplace violence, which has now reached crisis proportions.We developed our technology over the last four years in partnership with nursing, healthcare security and IT teams, and hospital leadership. Since Canopy was founded in 2019 as SMP Labs, our system has been deployed in over 30 health systems and is now protecting over 200,000 people who work across 800 different locations.If your healthcare organization wants to provide your staff with an easy, reliable, and effective way to silently alert for help if threatened, please reach out. To learn more about Canopy Protect, visit CanopyWorks.com.

Dynasty Financial Partners works with independent advisors of integrity to help them better serve their clients while ultimately growing their business and enterprise value. As SVP of Corporate Marketing, I had the pleasure of working with many of our internal team members and resource partners. My primary responsibilities included:•Developing and executing the corporate marketing strategy •Implementing strategies to enhance brand visibility •Establishing and monitoring key metrics to measure the success of our marketing initiatives•Collaborating with internal departments to develop marketing strategies that helped them meet their goals and align with our corporate objectives•Leading digital marketing initiatives, including online advertising, social media, and email campaigns

• Lead the development of new features, use cases and product improvements for the Strongline technology • Create marketing strategies and manage implementations of campaigns • Oversee development of Strongline collateral for sales, conferences and client education• Develop client acquisition and retention strategies• Ensure every touchpoint of our client journey is an exceptional experience

• Deployed Strongline at hospitals across the country• Managed Client Success Managers • Created training materials and processes for the deployment of Strongline • Served as client contact for meetings, reporting, updates, and troubleshooting issues • Led training of Client Success Managers

• Raised money for the strategic priorities of The University of Tennessee Medical Center and The University of Tennessee Graduate School of Medicine• Secured donations in cash, pledges, and planned gifts from corporations and individuals in East Tennessee• Sold sponsorships for fundraising events managed by the Development team at UT Medical Center

Marketing & Sales professional working with companies to increase revenue, improve brand awareness and enhance online presence. My skills provide both strategy and implementation to help reach organizational goals. Specialize in health & fitness industry.Marketing & Communications:-Strategic Planning-Business development and sales consulting-Brand, Service Line, and Affiliate Marketing-Online Improvements: Website, Social, Digital Advertising-Provider Relations, Referral Strategies, Physician Engagement-Media Planning & Buying -Production of marketing materials

As Director of Marketing at Johns Hopkins All Children's Hospital, I had the pleasure of working with pediatric experts and with the talented marketing and communications team both locally and at Johns Hopkins Medicine.Responsibilities included:-Creating strategies and campaigns to increase brand awareness, patient volumes and market share-Developing budgets, creating strategy and executing hospital advertising campaigns including media buying and creative-Overseeing service line marketing, media relations and crisis communications-Worked in partnership with Digital & Interactive Services team to increase digital footprint of hospital

-Developed marketing campaigns to improve patient volumes and increase awareness for USF Health Physicians Group-Advanced strategic initiatives such as USF Health in The Villages, CAMLS (Center for Advanced Medical Learning and Simulation) and The Doctors of USF Health-Engaged in strengthening relationships with community partnerships and hospital affiliations

-Responsible for broadcast television broadcast and digital advertising to nationally recognized advertising agencies and clients-Achieved new business goals by creating customized multimedia campaigns-Consistently exceeded sales goals and delivered higher shares of business through relationship building and customer centric selling

-Created unique exercise video series to encourage families to become more active-Produced and marketed two DVDs that achieved newspaper, magazine and TV visibility throughout the country - Co-creator of Fit4AllMoms, a grant-funded obesity prevention initiative piloted at All Children’s Hospital - Back in Shape with Baby - A turn-key obesity prevention initiative for hospitals and community health programs that provides new mothers a home fitness option. https://backinshapewithbaby.comACE Certified Personal Trainer: Specialization in Pre/Postnatal Fitness, Youth Fitness, Special Populations and Weight Management. ACE Certified Health Coach.