Amy Winston Email & Phone Number

United States

· Co-direct and produce compelling documentary-style video content to help brands tell their stories in a human, authentic way

Austin, Texas Area

· I think, write, and create for a wide variety of clients — from big tech to mom & pop shops. Past freelance clients include Google, Intel, Zillow, Facebook, Babylist, Flextronics, Mazda, Oracle and more· I work closely with clients and creative teams to concept and produce integrated marketing campaigns, websites, video, social, OOH, long-form blogs, and.

San Francisco Bay Area

· Led team of UX writers and content designers, working with Airbnb's internal CS team to reduce customer tickets and generate significant annual cost savings; Content results and strong stakeholder relationships led to contract extension of 18 months (originally 6 months)· Established team roles & responsibilities, content design framework, and reporting.

San Francisco

· Served as lead creative managing variety of projects including Intel x Disney holiday drone light show, 2017 global Pride efforts, and Making Pale Blue Dot social film series · Creative team for 2017 Super Bowl x Tom Brady digital campaign, NBA All-Star drone dunk ft. Aaron Gordon· Led copywriting efforts on Intel.com sites: B2B hub, Corporate Social.

San Francisco Bay Area

· Led copywriting for Ghirardelli social, Pandora Radio, PayPal, and new business efforts· Developed concepts and copy for web, print, social media, video, PR, and event activations to support a variety of clients including HP, Adobe, PayPal, Starbucks, Microsoft, Appleton Estate, REI, and more

Greater New York City Area

· Wrote engaging, conversational copy for Samsung Mobile US social media channels including Facebook, Twitter and Vine · Provided copy and strategic support on other Samsung Mobile US efforts including new business and ad hoc projects · Provided copy and creative support on other accounts as needed such as Verizon, American Heart Association, ADP, Citadel.

New York

· Assisted in launch of Fixodent Facebook page and have helped grow fan base to approximately 50,000 in four months by executing paid and earned media strategies· Conduct weekly social media performance analysis for brand pages; Share results and content recommendations with client to guide strategy, drive engagement and grow fan base· Manage daily Crest.

New York

· Wrote planned Twitter copy for various P&G Oral Care Twitter handles to meet brand goals· Drafted targeted, engaging copy for Fixodent Facebook page· Created copy for various P&G Oral Care online influencer programs including web and social media copy

New York

· Executed and evaluated variety of integrated marketing programs for various P&G oral care accounts · Created a variety of targeted promotional writing including press releases, direct marketing materials, talking points, social media messages, presentation slideshows and more· Built strong working knowledge of billing practices; skilled in managing.

New York, New York

· Executed public relations programs for P&G oral care accounts including Crest 3D White and Crest Oral-B Complete

Dallas, Texas

· Responsibilities included research, copywriting, assisting in the preparation and execution of special client events, organizing and maintaining media lists, identifying editorial opportunities, pitching story ideas to media, media monitoring and coverage reporting· Performed at AAE level to provide client and practitioner support on accounts including.

Austin, Texas Area

· Collaborated with senior publicists to brainstorm creative promotional opportunities· Grew client social media presence and public affinity via social media management· Ensured high quality event experience throughout Austin Film Festival, Austin City Limits Music Lounge, Austin Monthly Magazine events, and SXSW· Monitored/maintained records of client.

· Hired part-time after having interned, worked from Jan-Dec 2010 as needed; Increased office efficiency by assisting sales and marketing team with sales calls and client relations,· Collaborated with sales managers to enhance and complete event details including banquet event orders, menu planning, and event logistics

· Assisted in the planning and execution of golf tournament and live auction party with Board of Directors that raised over $30,000· Garnered community support for organization's cause through obtaining donations and crafting PSAs

· Collaborated with recruiter to enhance marketing effortsthrough advertising, charity functions, and community events · Implemented social networking as a marketing tool · Increased office productivity while serving as first contact for potential students and their families

Bachelor Of Science, Public Relations, Corporate Communications; Concentration In English And Government

Activities and Societies: Texas Tower PR, Texas Exes Student Chapter,

Sketch 101: Sketch Writing

Continuing Education, Advertising - Copywriting

Study Abroad, English Literature, Government

Education record