The EUC division of VMware by Broadcom was divested to Omnissa in July 2024. My role remains the same:• Lead product marketing initiatives for the Healthcare and Retail vertical solutions at Omnissa, driving market penetration and revenue growth.• Develop strategic go-to-market plans, collaborate with cross-functional teams, and create content for campaigns using the language of the Healthcare and Retail industries.

• Led strategic marketing initiatives for specific industry verticals (healthcare, retail, financial services) at VMware.• Drove market awareness, demand generation, and revenue growth for the EUC portfolio.• Developed and executed marketing campaigns to increase brand visibility and drive customer engagement.

• Developed and executed Customer Advocacy programs, driving revenue through strategic customer storytelling and advocacy.• Represented AMER in global efforts to create best practices and drive integrated customer content marketing.• Recruited customers for speaking opportunities, analyst interviews, case studies, and other customer reference activities.

•Created pipeline of customer stories in the Americas that aligned to campaigns and business goals, resulting in 184 assets published in the first year•Developed relationships with customers in our online communities to source and promote stories;and to engage, delight, and maintain loyalty•Managed agencies and associated budgets and oversaw production of holistic, customer-centric,and results-oriented content•Developed partnerships with global and regional stakeholders across PR, communications,marketing, and sales in order to infuse customer insights into all areas of the business•Managed customer placement and presence at company events/trade shows

• Developed content strategy for omnichannel campaigns targeted to the small businesssegment, including full-funnel content for digital experiences (web, social, email, programmatic);adjusted strategy as necessary based on performance• Oversaw agencies and associated budgets for content production• Commissioned original research into the small business customer to inform the launch of CiscoDesigned, a new small business brand; used insights to inform campaign strategy• Managed content development and messaging for events

• Developed and executed strategic marketing campaigns to position Cisco as a leader in healthcare technology solutions.• Collaborated with cross-functional teams to create engaging content and digital marketing strategies for the U.S. healthcare market.• Analyzed market trends and customer insights to drive targeted messaging and increase brand awareness.

In my role as Senior Writer at Merge Healthcare, I spearheaded the marketing content strategy for eClinicalOS, a SaaS offering for the clinical trial and life sciences industry. I curated blog posts, crafted white papers, and designed digital advertising to engage our target audience. Additionally, I led inbound and outbound campaigns that successfully guided prospects through the buyer's journey, ultimately contributing to Merge Healthcare's acquisition by IBM, now known as Merative.

I worked with clients in a variety of industries (mainly healthcare) to create compelling campaigns and help them meet their goals. Work included:-Branding/positioning -Billboards and posters-Corporate video scripting and storyboarding-Marketing emails-Pharmaceutical sales training materials-Fact sheets and brochures-PowerPoint presentations-Tradeshow materials -Messaging matrices-Website content-Web banners

Wrote copy and created campaigns for multiple clients, with an emphasis on healthcare.

MicroMass is a marketing agency that uses behavioral research to create healthcare and life sciences marketing communications. As Senior Content Strategist, I devised content strategies and wrote copy based on behavioral principles and input from the account team. Together, we created compelling messages for a variety of media. Clients were mainly pharmaceutical and life science companies. See my online portfolio at http://youngwords.carbonmade.com/

Joined TCL at the beginning of 2010, with the main objective of securing the company’s re-accreditation as a CME (Continuing Medical Education) provider.* In addition to writing and submitting the re-accreditation documentation, I contributed to a wide variety of education projects such as live seminars, teleconferences, and e-learning initiatives. Duties included, but were not limited to:•Trained staff on proper processes and documentation in order to stay in compliance with CME regulations. Held live training sessions and produced a compliance handbook.•Reviewed project materials to ensure compliance with regulations. Created checklists, policies, and procedures for internal use. •Created and submitted grant proposals targeted to pharmaceutical companies.•Collaborated with outside organizations to produce and market medical education projects in oncology, neurology, gastroenterology, and urology. •Moderated live meetings and served as the on-site coordinator. •Analyzed outcomes data from medical education initiatives and produced final reports for submission to commercial supporters (pharmaceutical companies).•Wrote other documents as assigned, including evaluation forms, newsletter articles, and copy for promotional materials. *NOTE: TCL acheived Accreditation with Commendation with the ACCME.

Member of the Risk Management department at Medical Mutual (a professional liability insurance company) for over ten years. During this time, was promoted three times and held progressively responsible duties:•Wrote and edited a variety of print and digital materials to help clinicians reduce their risk exposure, including a risk management handbook, medical education toolkits, power point slides, informed consent forms, press releases, articles, annual reports, and seminar advertising materials.•Created, produced, and marketed healthcare risk management initiatives to physicians and medical office staff members.•Planned and coordinated educational seminars, including scheduling, budgeting, publicity, catering, and material preparations.•Successfully led the ACCME re-accreditation process two times (2004 and 2008).•Visited medical practices to assist with implementation of risk management recommendations.•Generated reports and analyzed data (claims data and risk assessment results).