Account Executive
Fr
Implemented strategic marketing and communications programs for consumer accounts including A&W Root Beer, Carnation Instant Breakfast, Coffee-Mate, Denny’s, Nesquik, Juicy Juice and VeryBestKids.com Negotiated, managed and executed nationwide programs with celebrity spokespersons such as Jason Mraz, Jim Belushi, Dr. Andrea Pennington, Dr. Christine Wood and Connie Evers RDPlanned, coordinated and executed details of national and local events including A&W Root Beer and The Sacred Hearts Band at the House of Blues, Healthy Kids Day at Scholastic Headquarters in New York City and Rock the Flavor launch party at the Experience Music Project in Seattle. Duties included overall theme development, facilitating event logistics, providing on-site support, handling media relations and overseeing cooperation with partnersDesigned joint campaigns with national partners including Scholastic, Red Hat Society and Mommy & MeDeveloped national Governor’s Recipe Book, coordinating every Governor to contribute their favorite “All-American” recipe for a campaign designed to target families throughout the country Composed communications documents including press materials, campaign plans, yearly recaps, memos, media correspondence and monthly activity reports