Fuel meaningful business growth at Match Group’s most premium, luxury dating brand. Drive all day-to-day marketing functions including strategic positioning, brand campaigns, partnerships, PR strategy, social and influencer strategy and EU expansion.

Drive brand marketing and communications strategy on behalf of the world’s largest relationship company, providing strategic direction and campaign management for a portfolio of dating apps.

Implemented communications programs for a consumer client base including bp, Match.com, RH Donnelley, Texas Instruments Education Technology and Sony EricssonProactively promoted the “All New” Match.com securing interviews with key media, developing media strategy, generating story ideas and preparing Match.com spokespeople prior to interviewsServed as Match.com and Sony Ericsson day-to-day client contact as well as the press contact for reactive media inquiries to ensure key message pull-throughCoordinated press events with national media and analysts at industry trade shows including the Consumer Electronics Show and CTIA Wireless to ensure maximum exposure of Sony Ericsson’s new product portfolioPlanned and executed press conferences, including one to announce results of a coordinated math intervention securing speakers from the Department of Education, elected state officials and representatives from Texas Instruments and Richardson Independent School DistrictCoordinated video news releases, radio and satellite media tours and in-studio interviews with spokespersons for multiple clientsBuilt relationships with national, local and trade media to secure coverage in media outlets such as Wall Street Journal, USA Today, Live with Regis and Kelly, CNBC, Associated Press, Newsweek, BusinessWeek, The Dallas Morning News, Dallas CEO and The Dallas Business Journal

Implemented strategic marketing and communications programs for consumer accounts including A&W Root Beer, Carnation Instant Breakfast, Coffee-Mate, Denny’s, Nesquik, Juicy Juice and VeryBestKids.com Negotiated, managed and executed nationwide programs with celebrity spokespersons such as Jason Mraz, Jim Belushi, Dr. Andrea Pennington, Dr. Christine Wood and Connie Evers RDPlanned, coordinated and executed details of national and local events including A&W Root Beer and The Sacred Hearts Band at the House of Blues, Healthy Kids Day at Scholastic Headquarters in New York City and Rock the Flavor launch party at the Experience Music Project in Seattle. Duties included overall theme development, facilitating event logistics, providing on-site support, handling media relations and overseeing cooperation with partnersDesigned joint campaigns with national partners including Scholastic, Red Hat Society and Mommy & MeDeveloped national Governor’s Recipe Book, coordinating every Governor to contribute their favorite “All-American” recipe for a campaign designed to target families throughout the country Composed communications documents including press materials, campaign plans, yearly recaps, memos, media correspondence and monthly activity reports