Amy Carickhoff Email & Phone Number

Lansdale, PA, US

New York, New York, US

Princeton, NJ, US

• Engaged and partnered with Commercial business leaders to understand business priorities translating them into technology solutions. Responsible for the end-to-end process from business engagement to the.
• Led a dynamic team comprising 4 employees, 6 project managers, and various delivery partners. Successfully executed digital priorities, orchestrating the delivery of over 560 digital assets in 2023, encompassing.
• Developed a business case for orchestration, garnering alignment from senior Otsuka leadership and key stakeholders. Executed the solution through value-driven rollouts, achieving a corporate omnichannel objective for.
• Managed the seamless transition of the DMT team from IT to a newly established omnichannel center of excellence. Defined the orchestration & marketing automation organization.
• Demonstrated adept budget management by successfully overseeing $12 million. This encompassed strategic investments and expenses for digital and omnichannel projects, platforms, solutions, and services.
• In 2023, the team grew to include the management, oversight, and support of Saleforce Marketing Cloud / Marketing Automation and omnichannel orchestration.

Rahway, New Jersey, US

• Partnered with Human Health leaders to support their business strategies by identifying information and technology requirements and managing cross-functional IT teams to deliver solutions. Engaged collaboratively with.
• Spearheaded the development of an experimentation framework empowering the Global Franchises IT organization to identify business problems and match them with the right technical solutions. This value-centric approach.
• Designed and implemented a web strategy for the global omnichannel launch of molnupiravir, utilizing existing technologies in innovative ways, reducing time to website launch to 10 days.
• Cultivated a culture of continuous learning and experimentation within the Global Franchises IT organization. This initiative drove business IT strategies by identifying optimal opportunities for both patients and.

Brentford, Middlesex, GB

Technical Product Manager for Global Expert Portals: securing approx. 825K GBP for new enhancement work relating to sample ordering & registration Veeva Integration, new category content, and a learning management solution pilot based on a value proposition estimated at an incremental £3.5m net sales in a year per market.Responsible for the Expert Roadmap.

Brentford, Middlesex, GB

Worked with business to define key technical digital initiatives. Worked with agency partners to ensure their marketing objectives were achieved using GSK web technologies. Responsible for ensure marketing initiatives were clearly defined, expectations where met, that the technical teams understood the requirements for all Consumer Healthcare web marketing.

Brentford, Middlesex, GB

Served as interim (6 months) Director of Consumer Americas & Respiratory Health category, a senior business partnering role, responsible for stakeholder management, business relationships & requirements, digital delivery, and employee management for all digital web marketing initiatives.

Brentford, Middlesex, GB

Managed a team of 6 projects managers that delivered websites, mobile applications, and email marketing campaigns for the Consumer Healthcare Marketing Respiratory Health Category & Americas organization. In 2016, we successfully delivered over 170 digital initiatives.

Brentford, Middlesex, GB

Managed a team of 8 projects managers that delivered websites, mobile applications, and email marketing campaigns for the Consumer Healthcare & Pharma Marketing businesses organization in the Americas. In 2016, we successfully delivered over 145 digital initiatives.

Brentford, Middlesex, GB

Supported the Consumer Healthcare Marketing Excellence and Innovation team by delivering internal marketing applications. Managed external partners to deliver solutions. Collaborated with senior stakeholders and business team. Our marketing excellence programmed successfully reached and engaged 85% of the marketing organization.

Brentford, Middlesex, GB

Successfully launched the first collaborative internet portal for the consumer healthcare marketing business. Saved the marketing business over 1M GBP in the first year in travel costs and worked closely with the President of Consumer Healthcare Marketing. Supported the business transition to central marketing campaigns, branding, product claims, online.

New York, New York, US

Parsippany, NJ, US