Amy Carickhoff Email & Phone Number

Lansdale, Pa, Us

New York, New York, Us

Princeton, Nj, Us

Engaged and partnered with Commercial business leaders to understand business priorities translating them into technology solutions. Responsible for the end-to-end process from business engagement to the implementation, operation, measurement, and continuous improvement of technology solutions and services. Plan, drive solutions, and maintain technology roadmaps that deliver commercial business outcomes. Served as the subject-matter expert and innovation leader for digital and omnichannel, identifying opportunities for business process and technology improvements and value creation.• Led a dynamic team comprising 4 employees, 6 project managers, and various delivery partners. Successfully executed digital priorities, orchestrating the delivery of over 560 digital assets in 2023, encompassing omnichannel journeys, email campaigns, websites, Salesforce ICVAs, SMS, ad lead generation and home office emails.• Developed a business case for orchestration, garnering alignment from senior Otsuka leadership and key stakeholders. Executed the solution through value-driven rollouts, achieving a corporate omnichannel objective for the CNS business.• Managed the seamless transition of the DMT team from IT to a newly established omnichannel center of excellence. Defined the orchestration & marketing automation organization.• Demonstrated adept budget management by successfully overseeing $12 million. This encompassed strategic investments and expenses for digital and omnichannel projects, platforms, solutions, and services.• In 2023, the team grew to include the management, oversight, and support of Saleforce Marketing Cloud / Marketing Automation and omnichannel orchestration.

Rahway, New Jersey, Us

Partnered with Human Health leaders to support their business strategies by identifying information and technology requirements and managing cross-functional IT teams to deliver solutions. Engaged collaboratively with IT Service teams, to ensure their strategies, roadmaps, and global investments align with business strategies.• Spearheaded the development of an experimentation framework empowering the Global Franchises IT organization to identify business problems and match them with the right technical solutions. This value-centric approach resulted in significant cost savings of over $2 million by timely termination of a non-value-adding project for just one project.• Designed and implemented a web strategy for the global omnichannel launch of molnupiravir, utilizing existing technologies in innovative ways, reducing time to website launch to 10 days.• Cultivated a culture of continuous learning and experimentation within the Global Franchises IT organization. This initiative drove business IT strategies by identifying optimal opportunities for both patients and healthcare professionals, fostering an environment of ongoing innovation.

Brentford, Middlesex, Gb

Technical Product Manager for Global Expert Portals: securing approx. 825K GBP for new enhancement work relating to sample ordering & registration Veeva Integration, new category content, and a learning management solution pilot based on a value proposition estimated at an incremental £3.5m net sales in a year per market.Responsible for the Expert Roadmap in partnership with the CH Expert Marketing team as well as stakeholder management on product status. Delivered the Veeva integration and sample ordering for expert and helped defined the LMS experiment for Q1 2020. Managed technical and PM teams responsible for localizations, support, and maintenance. Managed the Expert OPEX budget of 550K GBP, returning approx. 60K GBP to the business and carrying over 120K GBP.As the Director of Digital Delivery was responsible for managing at team of 5 full time employees and 12 contractors to deliver the technical aspects of Consumer Healthcare’s web delivery strategy, including our Expert Portals. Responsible for over 800 consumer healthcare websites globally including technical uplifts, site & SEO performance, and new technology.

Brentford, Middlesex, Gb

Worked with business to define key technical digital initiatives. Worked with agency partners to ensure their marketing objectives were achieved using GSK web technologies. Responsible for ensure marketing initiatives were clearly defined, expectations where met, that the technical teams understood the requirements for all Consumer Healthcare web marketing initiatives for the Respiratory Health category & Americas.

Brentford, Middlesex, Gb

Served as interim (6 months) Director of Consumer Americas & Respiratory Health category, a senior business partnering role, responsible for stakeholder management, business relationships & requirements, digital delivery, and employee management for all digital web marketing initiatives.

Brentford, Middlesex, Gb

Managed a team of 6 projects managers that delivered websites, mobile applications, and email marketing campaigns for the Consumer Healthcare Marketing Respiratory Health Category & Americas organization. In 2016, we successfully delivered over 170 digital initiatives.

Brentford, Middlesex, Gb

Managed a team of 8 projects managers that delivered websites, mobile applications, and email marketing campaigns for the Consumer Healthcare & Pharma Marketing businesses organization in the Americas. In 2016, we successfully delivered over 145 digital initiatives.

Brentford, Middlesex, Gb

Supported the Consumer Healthcare Marketing Excellence and Innovation team by delivering internal marketing applications. Managed external partners to deliver solutions. Collaborated with senior stakeholders and business team. Our marketing excellence programmed successfully reached and engaged 85% of the marketing organization.

Brentford, Middlesex, Gb

Successfully launched the first collaborative internet portal for the consumer healthcare marketing business. Saved the marketing business over 1M GBP in the first year in travel costs and worked closely with the President of Consumer Healthcare Marketing. Supported the business transition to central marketing campaigns, branding, product claims, online collaboration and knowledge sharing. Contributed to the first case study and best practice within GSK for utilizing off-shore development teams.

New York, New York, Us

Parsippany, Nj, Us