Amy Cast Email and Phone Number
With over two decades of experience, Amy brings to her work a fervent passion for guiding teams and organizations towards purposeful success across private, non-profit, and public sectors. As the Founder and CEO of Bombastic Web Design, she leads a digital marketing firm that empowers small to medium-sized enterprises. Her focus centers on tailoring marketing and website design strategies to each client's unique needs, resulting in increased sales, web traffic, and online advertising revenue. Amy's proficiency spans a spectrum of disciplines, encompassing business strategy, communications strategy, content marketing, social media, web design, and project management.Amy contributes as a Leadership Consultant and Content Developer at the Washington State School Directors' Association (WSSDA). In this capacity, she researches and designs a full array of professional and leadership development resources for public school district leadership across Washington state. Her years of dedication to this public leadership role have enabled her to shape equity programs, policy development and statewide standards that have all fostered positive change. Additionally, she leads a diverse cadre of leadership consultants through training, mentorship and resource enrichment.In parallel with her consulting endeavors, Amy is an honored public servant as a Board Member for one of the largest school districts in Washington state. Her influence is manifest in the creation of a district-wide strategic plan and the pioneering of an equity policy that has garnered attention for its groundbreaking approach. Her advocacy spans legislative corridors and community collaborations alike, underlining her commitment to the betterment of educational systems.
Bombastic Communications
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Bombastic CommunicationsRedmond, Wa -
Founder And CeoBombastic Marketing, Communications And Strategic Leaderhip Jan 1999 - PresentRedmond, Washington, UsBombastic Web Design supports small to medium businesses in need of flexible website and marketing solutions. A personalized approach to clients, from submission of proposals to rollout of programs, has resulted in a best-of-class customer retention rate. Clients include small niche businesses to large non-profit organizations.Experience includes:• Creates customized solutions for small and medium sized organizations across multiple sectors.• Creates complete multi-media solutions, from marketing strategy development, through branding, and into digital and print marketing program implementation. Success measured by increased product sales (up to 300%) and increased web traffic with corresponding increased online advertising revenue.• Client-specific marketing strategy development includes target market analysis, channel distribution planning, pricing strategy, and competitive analysis. Each plan is developed efficiently within budget parameters to match small organizational constraints.• A personalized approach to clients, from submission of proposals through maintenance of programs, has resulted in a 95% customer retention rate.• Use of numerous software tools including: Adobe Creative Suite (Photoshop, Illustrator, InDesign and Dreamweaver); HTML5; CSS3; Bootstrap; Content Management Systems (CMS) including WordPress; Google AdWords & Google Analytics -
Leadership ConsultantWashington State School Directors' Association Jan 2019 - PresentOlympia, Wa, UsBoosting the skillsets, leadership skills and technical capabiities of public school board members across Washington state through trainings, programs, and coaching• Designs and deploys professional and leadership development trainings to school board-superintendent teams across Washington state, delivered onsite at school districts as well as statewide conferences. • Designs new workshop modules to match needs of public school leadership teams, identifying professional development needs and creating workshops for a team of consultants to deploy.• Contributor to the curriculum design and implementation team for innovative, comprehensive statewide educational equity professional development program for school boards.• Leading the development and support of a diverse team of leadership consultants through training, 1:1 support and mentoring, and the creation of a resource library.• Contributor to the revision of statewide school director professional standards, updating them to include a research-based focus on educational equitable student outcomes. -
President, Board Of DirectorsNorthshore School District Nov 2013 - PresentBothell, Wa, UsLeading one of Washington State's largest districts through change and towards improved outcomes for each student.• Spearheaded the creation of a district wide strategic plan, and the supporting policy and monitoring structure, to systematically improve student outcomes.• Advocated with local, state and federal legislators on behalf of the district, forming relationships and strategic partnerships to grow resources and opportunities that further district goals.• Led the creation and implementation of educational equity policies and programs to improve service to each child, with measurable success across student groups and identities.• Managed a nationwide superintendent (CEO) search process, resulting in the recruitment of national award-winning candidates.• Expanded a responsive facilities management system through periods of rapid population growth, including passage of ballot measures through comprehensive community engagement.• Championed a new, award-winning financial reporting and monitoring process, keeping the district in steady financial health through turbulent times.Accolades include:2018 Washington State School District Association Board of the Year2017, 2018, 2019, 2020, 2021, 2022 and 2023 Washington State School District Association Board of DistinctionElected Leadership Positions include:• November 2017 - November 2023: Washington State School Directors Association Resolutions Committee• November 2017 - November 2023: Legislative Representative for Northshore School District Board of Directors• November 2015 - November 2017, November 2023 - Present: President of the Board• November 2014 - November 2015: Vice-President of the Board• November 2013 - November 2014: Audit Committee Chair, overseeing budgetary compliance for the district. -
Product Configuration ManagerAt&T Wireless Services Jan 1997 - Jan 1999Managed the introduction of new handheld wireless devices into the company's internal departments, providing vendor management and contract management to create products that were properly specified, manufactured, tested, packaged, inventoried and shipped. Specific responsibilities included:Managed the lifecycle of all active handheld products, supporting the organization's B2C objectives. Created and managed the supply chain's part numbering system, improving SKU fillrate; managed vendors and internal suppliers to create and manage the products' packaging and documentation; worked on interdepartmental teams with Engineering, Marketing Communications, Customer Care, Purchasing and Sales to create product requirements documents. Reduced time-to-market of new product introductions by one-third.Managed the creation and introduction of targeted products for specific channels of distribution. Monitored performance of products against goals and negotiated with vendors to make adjustments as necessary.Hired and managed a team of Product Configuration Specialists.
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Project ManagerAt&T Wireless Services Jan 1996 - Jan 1997Managed the development of a critically strategic generation of cellular phone. The project incorporated breakthrough technology, with a 33% reduction in development time. Specific responsibilities included:Managed the on-going development of latest generation cellular phones and associated new features, to schedule and within budget. Utilized resources at several vendors, as well as internal departments, to complete development. Managed the formulation of long-term cellular phone product planning, utilizing research, competitive intelligence and market requirements.Managed the design and production of cellular phone and accessories packaging, product literature and other materials from conception to printing.
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Contracts ManagerAt&T Wireless Services, Aviation Communications Division Jan 1994 - Jan 1996Created the Contracts Management department, supporting the needs of a growing organization while establishing necessary financial, legal and systemic controls and procedures (in compliance with ISO 9000 and FAA requirements). Created a tracking database to allow the systemic tracking of vendor performance. Improved departmental response time by 40%. Specific responsibilities included:Hired and managed a staff of Contract Coordinators.Personally conducted or supervised negotiations on all hardware and software vendor contracts (average annual value of contracts between $100,000,000 and $150,000,000).Personally constructed complex vendor contracts utilizing resources from several departments including legal, engineering, information services and marketing.Managed the performance of vendors against contract requirements, including quality objectives, project milestones and customer requirements.
Amy Cast Education Details
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Harvard Kennedy SchoolPublic Leadership -
Binghamton University School Of ManagementManagement
Frequently Asked Questions about Amy Cast
What company does Amy Cast work for?
Amy Cast works for Bombastic Communications
What is Amy Cast's role at the current company?
Amy Cast's current role is Founder/Leader, Dynamic Program Innovator & Consultant, and Education Policy Geek.
What schools did Amy Cast attend?
Amy Cast attended Harvard Kennedy School, Binghamton University School Of Management.
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