Amy Wilson Email & Phone Number

Irvine, Ca, Us

Virtual, Us

Philadelphia, Pennsylvania, Us

Virtual, Us

- Created and implemented a strategic framework which creates organizational lines of sight between the high level strategic objectives and department-specific projects. - Applied this strategic framework to create 3 year and 1 year business strategy and product development roadmaps. - Authored business case documents to support initiative proposals. These include elements of market opportunity, market evidence, effort/investment, competitive landscape, and value to customer to name a few. - Created a Product Management handbook delineating roles, responsibilities, process flows, and communications plan for the Product Management Team. - Currently training two current employees to take on the role of Product Manager and Product Owner

Virtual, Us

- Initiated a strategic product management function to an organization where there had been none - Lead cross functional team sessions to create buying and user personas that provide the basis for our customer-centric initiatives. - Created products and pricing for existing platform features in order to address specific markets and personas - Built and applied go to market frameworks - Authored three-year and one-year thematic roadmaps

Malvern, Pa, Us

• Work closely with CEO and Executive Management to transform the platform and organization from a relatively narrow/proprietary platform and closed partner structure to a much broader, open architecture that can leverage best in breed partnerships and existing client systems.• Created a product strategy and roadmap based on company goals, my knowledge of the market, and emerging trends captured by primary and secondary research.• Drove a cross-functional team that authored a comprehensive business case for the creation and launch of a new platform including market analysis, target market, revenue forecasts, launch capabilities, roadmap, go to market plan, and implementation considerations.• Conduct ongoing primary and secondary market research through face to face client meetings, industry shows, and consuming industry articles, white papers, and market research on a daily basis.• Monitor emerging technologies and the competitive landscape, all to better inform our strategy going forward. • Evangelize market positioning via blogs, speaking, webinars, and positioning documents and presentations to be used by Sales.• Work directly with the sales team to create and understanding of value vs. features• Created go-to-market timeline and project plan for initial public release.• Work with beta clients to develop use cases and scope the Beta engagement that will mutually benefit the client and my company’s learning.• Provide high-level requirements and ongoing sprint goals to a Product Owner who works with the team on a day to day basis. • Read, listen, collaborate, talk, listen, plan, refine, document, listen.

• Full life cycle product management and development for two of three of Monetate’s revenue generating products • Author customer-driven, theme-based product roadmap, project briefs, and user stories to serve as the foundation for technical development within the Agile framework for three engineering teams.• Prioritization of all product projects in line with market needs, Monetate’s long term vision, and longer and near term revenue goals.• Identify MVP (Minimum Viable Product) requirements for launch as well as a list of MCP (Minimum Competitive Product) requirements for potential future development.• Create and execute on a comprehensive go to market plan in collaboration with Marketing, Sales, Delivery and Engineering teams.• Serve as the internal and external evangelist for product offerings, consistently working with the sales channel and key customers.• Create and communicate product positioning to the market and value proposition for the market and for Monetate.• Perform market research; attend at industry events, and client meetings to fully understand the needs of the customer and the competitive landscape, identifying strategic opportunities for development. • Manage development partner and early adopter relationships.

King Of Prussia, Pa, Us

Product Ownership and Management of Analytics and Insights suite of products on PointRoll’s SaaS ad serving platform.• Develop and define product strategy, product roadmaps, user personas, user stories, competitive/market research, and customer feedback mechanisms for data-driven analytical tools and insights products targeted at the online advertising market.• Understand market and product requirements for existing and future products by identifying voice of the customer through internal and external customer interviews, as well as attending industry events.• Create guiding principles and core value statement, providing the basis for all product development• Author user stories and other product requirement documentation to serve as the foundation for technical development within the Agile framework.• Work closely with the technical development and usability teams to refine product requirements given technology and usability constraints in the context of business needs.• Work closely with Marketing, Sales, and Operations to obtain ongoing feedback and direct all activities in preparation for launch.• Serve as the internal and external evangelist for product offerings, consistently working with the sales channel and key customers.• Identify and manage key partners and integrations to strategically augment the product offering.Selected Accomplishments:o Product Owner for the development and launch of new data visualization analytics dashboard.o Product Owner for the development and launch of white label integrated audience targeting and analytics solution utilizing a SAML 2 based single sign on.o Organizational implementation of new Agile Development practiceso Partner integration and management of fifteen distinct insights partnerships.o Internal subject matter expert on Online Behavioral Advertising (OBA, industry self-regulation initiative) compliance

King Of Prussia, Pa, Us

Create and execute a strategic program for product knowledge across the Sales, Operations, and Technology divisions of PointRoll. Product offerings include Insights & Analytics, Mobile, Social, Video, and Dynamically Generated Ad Serving.Work closely with internal clients to assess and determine department specific program needs.Create additional programs to promote interdepartmental and cross functional collaboration on product initiatives.Establish communication channels including newsletters, weekly calls, debrief sessions and architected wiki structure to insure continued capture and flow of information.Selected Accomplishments:• Created Action Plan for Knowledge Management and Development including mission statement, goals, communication strategy, risks and risk mitigation, identification of short-term tactics, success measurement and supporting project documentation for this new discipline at PointRoll.• Spearheaded an “Action Learning” initiative which included leading a team cross-functional team of high potential employees to solve an actual, current business challenge.

King Of Prussia, Pa, Us

Project and Partner management for diverse strategic enterprise initiatives. • Work closely with Business Development in identification and execution of new partner based offerings.• Analyze costs and benefits of partner integrations to make recommendations regarding go forward.• Educate Sales and Operations on value proposition and implementation for strategic integrations.• Ownership and project management for diverse company-wide strategic initiatives.• Creation of publisher education materials and documentation• Self Service product initiativeo Internal and external communications, training, and program management for this inherited product initiative.o Process creation and implementation for internal teams working with the product.o Tiered support plan analysis and recommendationsSelected Accomplishments:• Strategy and Roll-out for Enterprise Wiki (Confluence) • Process creation and adoption of Innovation Product Development prioritization.• Analysis of Self Service program resulted in the company accepting my recommendation to limit this initiative.

Retained Executive Search Consultant with an expertise in Sales/Marketing/Advertising, with a specialty in digital media.• Conduct front-end research to obtain industry knowledge and make compensation recommendations.• Conduct kick off meeting with client and pertinent stakeholders to identify search parameters, overall business needs, future direction of firm, and value proposition to prospective candidates.• Identify, screen, profile and submit qualified candidates.• Continuously calibrate with client to focus search parameters and identify shifts in requirements.• Negotiate, present, and close offers to selected candidateSelected Accomplishments:• Accomplished 115% of goal closing Executive level searches in alternative energy, B2B sales, digital marketing, graveyard management, shipping and logistics, and pharmaceutical industries.• Created standardized search deliverables documents, which are currently utilized by consultants for client engagements. Documents are also used by Sales for meetings with prospective clients in order to showcase the practice’s value-add.

Johannesburg, Gauteng, Za

Full life-cycle recruiting for this Advertising Age Top 30 Interactive Agency. Recruited in the areas of Project Management, Client Services, Creative, Technology and Internal Services.

Geleen, Limburg, Nl