Amy Wilson Email & Phone Number

Irvine, CA, US

Virtual, US

Philadelphia, Pennsylvania, US

Virtual, US

- Created and implemented a strategic framework which creates organizational lines of sight between the high level strategic objectives and department-specific projects. - Applied this strategic framework to create 3 year and 1 year business strategy and product development roadmaps. - Authored business case documents to support initiative proposals. These.

Virtual, US

- Initiated a strategic product management function to an organization where there had been none - Lead cross functional team sessions to create buying and user personas that provide the basis for our customer-centric initiatives. - Created products and pricing for existing platform features in order to address specific markets and personas - Built and.

Malvern, PA, US

• Work closely with CEO and Executive Management to transform the platform and organization from a relatively narrow/proprietary platform and closed partner structure to a much broader, open architecture that can.
• Created a product strategy and roadmap based on company goals, my knowledge of the market, and emerging trends captured by primary and secondary research.
• Drove a cross-functional team that authored a comprehensive business case for the creation and launch of a new platform including market analysis, target market, revenue forecasts, launch capabilities, roadmap, go to.
• Conduct ongoing primary and secondary market research through face to face client meetings, industry shows, and consuming industry articles, white papers, and market research on a daily basis.
• Monitor emerging technologies and the competitive landscape, all to better inform our strategy going forward.
• Evangelize market positioning via blogs, speaking, webinars, and positioning documents and presentations to be used by Sales.

• Full life cycle product management and development for two of three of Monetate’s revenue generating products
• Author customer-driven, theme-based product roadmap, project briefs, and user stories to serve as the foundation for technical development within the Agile framework for three engineering teams.
• Prioritization of all product projects in line with market needs, Monetate’s long term vision, and longer and near term revenue goals.
• Identify MVP (Minimum Viable Product) requirements for launch as well as a list of MCP (Minimum Competitive Product) requirements for potential future development.
• Create and execute on a comprehensive go to market plan in collaboration with Marketing, Sales, Delivery and Engineering teams.
• Serve as the internal and external evangelist for product offerings, consistently working with the sales channel and key customers.

King Of Prussia, PA, US

• Product Ownership and Management of Analytics and Insights suite of products on PointRoll’s SaaS ad serving platform.
• Develop and define product strategy, product roadmaps, user personas, user stories, competitive/market research, and customer feedback mechanisms for data-driven analytical tools and insights products targeted at the.
• Understand market and product requirements for existing and future products by identifying voice of the customer through internal and external customer interviews, as well as attending industry events.
• Create guiding principles and core value statement, providing the basis for all product development
• Author user stories and other product requirement documentation to serve as the foundation for technical development within the Agile framework.
• Work closely with the technical development and usability teams to refine product requirements given technology and usability constraints in the context of business needs.

King Of Prussia, PA, US

• Create and execute a strategic program for product knowledge across the Sales, Operations, and Technology divisions of PointRoll. Product offerings include Insights & Analytics, Mobile, Social, Video, and Dynamically.
• Created Action Plan for Knowledge Management and Development including mission statement, goals, communication strategy, risks and risk mitigation, identification of short-term tactics, success measurement and.
• Spearheaded an “Action Learning” initiative which included leading a team cross-functional team of high potential employees to solve an actual, current business challenge.

King Of Prussia, PA, US

• Project and Partner management for diverse strategic enterprise initiatives.
• Work closely with Business Development in identification and execution of new partner based offerings.
• Analyze costs and benefits of partner integrations to make recommendations regarding go forward.
• Educate Sales and Operations on value proposition and implementation for strategic integrations.
• Ownership and project management for diverse company-wide strategic initiatives.
• Creation of publisher education materials and documentation

• Retained Executive Search Consultant with an expertise in Sales/Marketing/Advertising, with a specialty in digital media.
• Conduct front-end research to obtain industry knowledge and make compensation recommendations.
• Conduct kick off meeting with client and pertinent stakeholders to identify search parameters, overall business needs, future direction of firm, and value proposition to prospective candidates.
• Identify, screen, profile and submit qualified candidates.
• Continuously calibrate with client to focus search parameters and identify shifts in requirements.
• Negotiate, present, and close offers to selected candidateSelected Accomplishments:

Johannesburg, Gauteng, ZA

Full life-cycle recruiting for this Advertising Age Top 30 Interactive Agency. Recruited in the areas of Project Management, Client Services, Creative, Technology and Internal Services.

Geleen, Limburg, NL