Amy Cheng Email & Phone Number

Christchurch, Nz

Sydney, New South Wales, Australia

About the Company----------------------Yoghurt Digital is a data-driven digital agency specialising in SEO, Biddable Media, and UX/Conversion optimisation. Yoghurt Digital's approach is rooted in data over opinions. This includes in-depth user research and analysis, helping businesses enhance their user experience, boost engagement, and increase revenue. Yoghurt Digital provides comprehensive services including optimisation, analytics setup/tagging, development, and redesign strategies tailored to our clients’ needs.My Mission----------------------Create a great product/service with great people.My Roles & Responsibilities----------------------- Lead a team of designers, UX experts, and conversion specialists, working closely with the Organic Search and Paid Media teams.- Oversee and conduct in-depth user research to identify user needs, behaviours, and pain points, translating insights into effective design and optimisation strategies.- Project manage end-to-end A/B testing and personalisation campaigns- Establish and enforce product and service standards, guidelines, and best practices to maintain high-quality output across the team.- Mentor team members by providing guidance, feedback, and support to foster their professional growth and success.- Stay current with the latest UX and design trends, incorporating relevant developments into the company’s strategies.- Spearhead the agency's Google Analytics 4 service offering, ensuring clients maximise their use of the platform.- Handle financial management, utilisation, capacity planning, sprint planning, and scrum processes to optimise team efficiency.- Contribute to the agency’s growth through strategic planning and client consultation services.

Sydney, New South Wales, Australia

My Mission----------------------Help my client hit their KPIs (revenue, enquiries, conversions) by understanding user behaviour.My Roles & Responsibilities----------------------- Conduct in-depth user research to uncover insights about user behaviours, needs, and pain points, informing design and optimisation strategies.- Develop and execute data-driven UX and conversion strategies to improve user engagement and increase client revenue.- Collaborate with cross-functional teams, including SEO, Biddable Media, and development, to ensure cohesive project execution.- Manage website redesign projects end to end- Create strategies for A/B testing and personalisation campaigns, ensuring experiments are designed, implemented, and analysed effectively.- Provide detailed analysis and reporting on UX and conversion performance- Support the setup and optimisation of analytics tagging to ensure accurate data collection and reporting.- Assist in mentoring junior team members, sharing knowledge and expertise to enhance team capabilities.- Engage in client consultation, presenting research findings, strategies, and optimisation recommendations.- Support my directors in sales proposals and marketing assets- Documentation of new systems and improvements

Christchurch, Canterbury, New Zealand

My Mission----------------------Provide agency quality level services to very small businessesMy Role & Responsibilities----------------------- Create unique corporate identity for business' including logos, business cards, posters- Created print ready store banner designs to attract foot traffic - Created print ready publications/pamphlets for distribution- Web Design- Wordpress templates- Creative services- Social media marketing consulting- Marketing material creation- General business consulting- Network and systems

Sydney, Australia

About the Company----------------------GO Group Digital is the world’s leading business experimentation consultancy. The Group uses applied behavioural science, data analytics, and multivariate testing to rapidly accelerate business growth and digital transformation for international companies. Founded by the world’s two leading conversion rate optimisation companies, Konversionsn Kraft in Germany, and WiderFunnel, with offices across North America, GO Group Digital has partner-offices worldwide and maintains the world’s largest database of customer-validated insights. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of experimentation. Learn more about the GO Group at www.gogroupdigital.comMy Mission----------------------Translate the brilliant big ideas of our founder into products and servicesMy Roles & Responsibilities----------------------- Managed projects from inception to completion- Facilitated stakeholder communication and collaboration- Conducted quality assurance checks - Performed market research to inform product strategy and identify growth opportunities.- Prepared and delivered presentations of key deliverables to leadership.- Developed and maintained product specifications and process documentation to guide project execution.- Coordinated product launches, managing timelines and resources for successful rollouts.- Supported the management of resources- Collected and analysed customer feedback to inform product improvements and refinements.

Sydney

About the Company----------------------New Republique's mission to be 'a home for talent and ideas that change our world.' - a creative advertising agency that combines data and analytics, user experience and brand to create a unique type of customer experience design. As the exclusive partner of Maxymiser in Australia, New Republique helps brands redesign how they are seem online and offline, engage customers digitally and help businesses sell and re-sell to customers via data lead consumer insights and personalisation. My role at here is not only to help existing clients better engage their customers, but also to build and spread the word of CRO and UX to all companies big and small around the globe with data, design and strategy.My Mission----------------------Lead, strategies and project manage experimentation programs with the design, development, QA and client teams.My Role & Responsibilities----------------------- Conducted comprehensive user research with both qualitative and quantitative methods - Developed and executed A/B testing programs- Managed and planned projects, ensuring timely delivery and alignment with strategic objectives.- Performed quality assurance checks on development work, ensuring that A/B tests and website changes were implemented correctly.- Analysed web analytics data to identify trends, uncover opportunities, and inform ongoing strategy adjustments.- Maintaining strong relationships with clients and delivering value through processed CRO and analytics solutions.- Created UX strategies and developed wireframes to guide design and optimisation efforts- Collaborated with the design and development teams

Sydney

About the Company----------------------Fresh Egg is a holistic Digital Marketing agency established in the UK with offices in Sydney. Within the departments of Fresh Egg is the Conversion Rate Optimisation (CRO) team who run established structured CRO campaigns to help both ecommerce and non-ecommerce sites improve the number of revenue generated online. In the past year, Fresh Egg conversion team have helped to improve the average revenue per visitor for eCommerce sites by 44.9% and improved conversion rates for non-ecommerce sites by 32.8%.My Mission----------------------Help more global businesses succeed online with dataMy Role & Responsibilities----------------------- Led user testing efforts, designing and executing both qualitative and quantitative research to uncover user behaviours, preferences, and pain points.- Developed comprehensive A/B testing strategies- Create user research data to inform test hypotheses and improve conversion rates.- Conducted quality assurance checks to ensure that user testing feedback was accurately implemented in development work.- Analysed web analytics data- Supported in the management of client accounts- Created wireframes and UX strategies grounded in user research, guiding design and development teams to enhance overall user experience.- Troubleshooting of technical issues during experimentation build processes- Performed workshops with the client teams to educate and onboard

Earlwood

About the Company----------------------Good Thinking Clinical Psychology is a new business located in Earlwood delivering evidence-based treatments including Cognitive-Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), Acceptance and Commitment Therapy (ACT), Motivational Enhancement Therapy (MET) and Schema-Focused Therapy (SFT) to adolescences and adults to improve their quality of life.The practice takes a multi-disciplinary approach as appropriate for best patient care.My Mission----------------------To assist our founder to reach and help more clients achieve the quality of life they want and need.My Role & Responsibilities----------------------- Social media optimisation- General admin and scheduling- Liaising with clients- Liaising with external health professionals- Medicare admin- Creation of marketing material to drive leads- Copy writing for website

St Leonards

About the Company----------------------E-Web Marketing is an digital marketing agency providing search, social and conversion optimization services to enterprise and SME's around Australia and New Zealand. My Mission----------------------Design websites and landing pages that convertMy Role & Responsibilities----------------------- Created landing pages (and websites) for lead generation and sales- Design and create email marketing newsletters to nurture leads- Created strategies to increase conversion rate of client's websites- Did A/B testing to find out what works best- Reviewed a variety of web analytic tools to develop strategies from - Performed usability testing to improve user experience- Search Engine Optimisation (SEO) to boost traffic

Graduate Diploma Psychological Sciences, Clinical Psychology

Chc51712 Diploma Of Counselling, Counselling, Distinction Average

Activities and Societies: Develop, facilitate and monitor all aspects of case management, recognise and respond to individuals at risk.

Bachelor, Design

Activities and Societies: - Graphic Design - Corporate identity - Publication design - Typography - Spatial Design - Conceptual designs.

Diploma, Business Marketing

Activities and Societies: - Formulate, implement and evaluate marketing strategies - Manage, evaluate and control marketing programs.

Certificate Iv, Advertising

Activities and Societies: - How to identify market opportunities - Identifying and profiling target audiences - Recommending media options.

Higher School Certificate 2003, 2004

User Experience Design