Amy Cheng-Tran

Amy Cheng-Tran Email and Phone Number

Managing Partner @ Enso Collaborative
Topanga, CA, US
Amy Cheng-Tran's Location
Topanga, California, United States, United States
Amy Cheng-Tran's Contact Details
About Amy Cheng-Tran

I am a passionate brand leader who believes that businesses have the power to make our world a better place for all of humanity. I have two decades of strategic and creative agency-side experience helping to build iconic brands from packaged goods to technology. I love the intersection of art and commerce and lead multi-disciplinary teams towards finding the intersection of business growth and positive social impact.Expertise: • Brand Leadership• Strategic Brand Management• Project Management• New Business Development • Purpose-Driven Marketing/Shared Value• Design/Packaging• Product Innovation• Consumer Promotions• Social Media/Digital

Amy Cheng-Tran's Current Company Details
Enso Collaborative

Enso Collaborative

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Managing Partner
Topanga, CA, US
Amy Cheng-Tran Work Experience Details
  • Enso Collaborative
    Managing Partner
    Enso Collaborative
    Topanga, Ca, Us
  • Enso Collaborative
    Managing Partner
    Enso Collaborative Jan 2020 - Present
    Enso is a future design company.We explore, design, and create what’s possible, together with our clients. With deep cultural insight, business strategy, people-centered creativity, and mobilization design. Our north star is social impact at scale. We are actively designing the future we want to be a part of with Google, Lyft, Indeed, Mattel, Everytable, Nickelodeon and many other impactful brands and orgs.enso.co
  • Enso Collaborative
    Partner, Head Of Brand Impact
    Enso Collaborative Jan 2019 - Dec 2019
  • Enso Collaborative
    Head Of Brand Impact, Founding Team
    Enso Collaborative Mar 2012 - Jan 2019
    Santa Monica
  • Chief
    Member, Chief
    Chief Jan 2021 - Present
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.Social Justice Working Group Co-Chair, Moving the Needle: Business x Social Impact Member Led Group
  • Good Worldwide Inc
    Director, Partnerships & Strategy
    Good Worldwide Inc Feb 2012 - Mar 2012
    Los Angeles, Ca
    GOOD/Corps is a social innovation firm that helps organizations align business strategy and social impact. www.goodcorps.com• Led social innovation/shared value campaigns for Cisco, Google, MasterCard and Aquafina brands.
  • Tbwa\Chiat\Day
    Management Supervisor, Energizer
    Tbwa\Chiat\Day Mar 2011 - Feb 2012
    Los Angeles, Ca
    TBWA is ranked as a top-ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Exceeds $8 billion in billings with over 11,000 employees operating in 274 offices in 100 different countries.• Led cross-functional teams in North America to launch Energizer ‘Now That’s Positivenergy’ campaign, which is rooted in performance and corporate social responsibility• Led TBWA offices in LA, LatAm and AsiaPac to develop ‘Eveready for Life’ global campaign• Exceeded client expectations by executing creative work on time and within challenging budgets for Household Battery and Portable Power business units
  • Tbwa\Chiat\Day
    Management Supervisor, Pepsi
    Tbwa\Chiat\Day Nov 2008 - Feb 2011
    Los Angeles, Ca
    • Spearheaded Pepsi ‘Refresh’ brand re-launch in 2009 including highest profile activations: $40MM OOH activation, New Year’s Eve Takeover, Super Bowl and Presidential Inauguration presence• Led agency teams to launch The Pepsi Refresh Project (PRP) in 2010, a disruptive marketing program that provided over $20MM in grants to fund ideas that “refresh” communities all over America• Refresh Project, hailed as one of the best social media campaigns of all time, has won numerous awards (e.g. Effie, Cannes, Disruption, D&AD) and has received over 2B earned media impressions • Served as a lead contact for Clients and over ten Partner Agencies to achieve strategic alignment and creative consistency across Trademark Pepsi and Diet Pepsi brand communications• Managed innovation portfolio including strategic planning, launch plan and packaging development • Collaborated with planning team to conduct qualitative and quantitative market research and analysis• Managed four AEs and an Account Group Assistant’s daily responsibilities and career growth • Presented Brand Leadership overview at quarterly T\C\D Intern workshops• Contributed to Pepsi new business pitch win and Disruption days for various brands (P&G, Method)
  • Tbwa\Chiat\Day
    Account Supervisor, Sara Lee
    Tbwa\Chiat\Day Nov 2007 - Nov 2008
    Los Angeles, Ca
    • Led internal departments towards unified brand vision and strategy for Sara Lee brand• Managed all aspects of challenging multi-million dollar production process to produce integrated Sara Lee/Disney’s HSM3 campaign, which resulted in the best promotional spot Disney had ever co-created
  • Wongdoody
    Account Supervisor
    Wongdoody 2003 - 2007
    Los Angeles, Ca
    Wong, Doody, Crandall, Wiener (formerly WONGDOODY) is an independently owned, full-service advertising agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, ESPN and T-Mobile. Account Supervisor, July ’06-Sept ‘07Senior Account Executive - Account Executive, May ‘04-June ‘06Assistant AE - Account Coordinator, December ’02-April ‘04Accounts included: Clif/Luna Bar, Los Angeles Dodgers, Loreto Bay, Pelican Hill Resort, Autodesk, MGM Home Entertainment, UCLA Anderson

Amy Cheng-Tran Skills

Brand Management Integrated Marketing Strategy New Business Development Account Management Social Media Marketing Cross Functional Team Leadership Marketing Communications Marketing Strategy Project Management Digital Marketing Marketing Business Strategy Advertising Digital Strategy Strategic Partnerships Digital Media Interactive Marketing Management Strategic Planning Strategic Brand Management Leadership Social Media/digital Analytics Business Development

Amy Cheng-Tran Education Details

Frequently Asked Questions about Amy Cheng-Tran

What company does Amy Cheng-Tran work for?

Amy Cheng-Tran works for Enso Collaborative

What is Amy Cheng-Tran's role at the current company?

Amy Cheng-Tran's current role is Managing Partner.

What is Amy Cheng-Tran's email address?

Amy Cheng-Tran's email address is ac****@****ail.com

What is Amy Cheng-Tran's direct phone number?

Amy Cheng-Tran's direct phone number is +131022*****

What schools did Amy Cheng-Tran attend?

Amy Cheng-Tran attended Ucla Anderson School Of Management, University Of California, Los Angeles, University Of Sussex.

What skills is Amy Cheng-Tran known for?

Amy Cheng-Tran has skills like Brand Management, Integrated Marketing, Strategy, New Business Development, Account Management, Social Media Marketing, Cross Functional Team Leadership, Marketing Communications, Marketing Strategy, Project Management, Digital Marketing, Marketing.

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