Head of Growth Marketing. Lead, build, and mentor a strategic, data-driven team of marketing professionals focused on brand and growth marketing. Set quarterly and annual lead acquisition and marketing driven pipeline goals for the organization that drives a 13x ROMI. Manage a multi-million dollar performance and brand marketing AOP with regular progress updates to executive leadership. Oversee strategy and execution of end-to-end marketing campaigns, from broad-based to ABM. Develop, implement and determine business impact of a mult-touch attribution model, showcasing KPIs that speak to the board around brand and demand impact. Maximize results to reflect pipeline and revenue growth quarter over quarter. Highlights include:- Lead Generation and Quality: Strategy generates approximately 30,000 inbound leads annually, with sales convertion rates well above B2B benchmarks​.- MQL success: Over the last five quarters, 86% of Marketing Qualified Leads (MQLs) were net new contacts, exceeding B2B benchmark of 40-60%, supporting a “land and expand” account growth strategy and enhancing brand reach​.- Pipeline Impact: Closed $532 million in marketing-influenced new business in past five quarters, of which $129 million was marketing-sourced. The marketing-sourced win rate reached 24.5% (B2B benchmark 20-30%​)- Return on Marketing Investment (ROMI): 13x return on demand generation investment, substantially surpassing the B2B industry benchmark of 5x.- Paid Advertising Impact: Over the past five quarters, paid advertising generated over 300 million targeted views and 49,000 form conversions. - Omni Channel Approach: Converted to a persona-led email strategy resulting in a 60% lift YoY in open rate average and CTO rates, and sent +194.87% more traffic to our website YOY. - Organic social media audience increased 17.9% YOY and 16% YOY engagement increase, and a 73% increase in impressions.

Led the global demand team, driving brand awareness and lead generation. Have led the team to increase lead generation by 46% YoY, and influencing a record-setting 61% YoY increase in marketing influenced revenue. Additionally, responsible for leading the social media and event teams ensuring steady growth and innovation in both areas. Audience growth continues to outpace goals with an overall increase of 362% over four years. Audience engagement continues to grow with an average 49% YOY increase.

Spearheading career coaching & advice go-to-market B2C strategy for Korn Ferry's monthly subscription-based solution, Korn Ferry Advance. Leading a team of digital and data marketers to reach targeted consumers to subscribe to a service that will help them take leaps and bounds in their career journey through personalized coaching and career tools.- Developed strategy for first ever consumer product for the company- Drove over 200k users in first 12 months- Managed a $1M digital advertising budget- Paid social campaigns created a 230% increase in website traffic and over 100% increase in lead conversion YOY- Managed team leading programmatic ads, improving web traffic by 88%.

Set a growth and engagement strategy leveraging thought leadership, creative, on platform and visual content. Saw 300% audience growth in three years with 65% year over year engagement growth. Worked with liaise with creative and content teams to ensure brand alignment and recall along with developing reputation and audience affinity.

Was a key member of a strategic initiative team, launching both the Korn Ferry Charitable Foundation and Leadership U for Humanity. Helped lead the external marketing and community engagement function. • Helped build framework to guide participants through six-month learning journey• Put into place key stage gates to support participant engagement during entire learning journey• Built custom responsive email campaign designed to help participants navigate the curriculum and push through sticking points• Helped build a scalable model which is now on its 14th cohort with 400 participants either currently active or a fellow• Built and nurtured a new community engagement manager role

Worked as a consultant and contract marketing executive, would help build strategy, teams and operationalize from the ground up. I became known as a builder with repeat referrals over the span of 20 years. Asking the hard questions in marketing. How does this benefit the business? How does this affect the work? Identifying the right digital marketing strategies, creating teams and activations that place the right people in front of your product and company. Consult with companies on go-to-market strategies, activation channels, building teams and seeing strategy through to execution.- Built and led launch teams for both B2C and B2B products- Guide targeted strategies to reach proper audience segments with intent to buy- Capital raise positioning and marketing strategy to build toward exit.- Oversee P&L to ensure scaled marketing expenditures with focus on maximum impact for Board/Executive goals.- Fractional CMO

Provided marketing strategy consulting to grow the company’s North America workplace safety business. From social media to website to innovating for the annual conference, helped set a social strategy and increased market visibility post acquisition.

ConversionPoint Technologies, Inc. was a group of e-Commerce technology companies that are changing how brands, advertisers and agencies connect with, acquire and retain customers. Powered by AI-enabled media optimization, CRM, and robust post-purchase platforms that automate product delivery and re-marketing, the ConversionPoint companies offer proprietary technologies to increase conversions, lifetime customer value, and return on ad spend. ConversionPoint's shareholders included IBM, Menlo Ventures and Granite Ventures.Was brought in by investment banking partner to grow the company's reputation via PR, IR and build a digital footprint for the holding company as they grew by acquisition. Also work on the integration team ensuring a cohesive story across all new portfolio companies. Created and adapted pitch decks leveraged in various rounds to secure high profile institutional investors. Was exited by acquisition and sale of IP in 2019.

Provided agency with ongoing PR/Marketing/Social Media support for over a decade. Worked both as an internal strategic advisor as well as on dozens of client accounts.

Was brought in by company's investment banking team to help build valuation for funding rounds via social media and PR. Positioned the company's brand story against competitive set and helped create pitch decks leveraged in financing rounds.

Ventana Capital Management invested in seed to early-stage companies in the biotechnology and healthcare sectors, focusing on biopharma and therapeutics. Was responsible for keeping firm's established brand and funds visible in international venture capital community through events, investor communications and marketing. Was solely responsible for planning and executing the firm's investor conference, bringing together hundreds of international investors and portfolio companies.After a successful 25 years with assets under management, Ventana Capital closed in 2020.