Amy Choi Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

San Francisco, Us

• Led strategic business growth and drove revenue via flat fee media for influencer & affiliate programs• Managed agency cross-functional projects meeting larger business objectives and OKRS • Managed partnerships team on all new business and key managed accounts for sponsored creator campaigns, marketing, events, paid media and more• Played a cross-functional consultative role with the marketing team for branding/PR initiatives and event/conferences and product/engineering team for enhanced technology/products for creatorsLed influencer campaigns that won the following awards:• DIGIDAY Glossy Award // Best Influencer Partnership for Ray-Ban- 2020 • PR Daily Awards // Best Influencer Campaign for Warner’s Bras - 2022 • TITAN Awards // Best Affiliate Marketing Campaign for QVC - 2022 • TITAN Awards // Best Influencer Campaign for Wayfair - 2023• VEGA Awards // Best Influencer Campaign for Wayfair - 2023• US Partnership Awards // Best Influencer Marketing Partnership for Urban Outfitters - 2024---Moderator + Panelist Roles:* 2024 SXSW Panel Moderator: “Fueling Virality: Unlocking the Potential of Rising Creators"* 2021 Digital Marketing World Forum (DMWF) Panel Moderator: "The New Influencers on the Block; How to Build Effective Brand Relationships"* 2021 Global Digital Marketing Summit Panelist* 2021 Influencer Marketing Strategies Summit Moderator: "Leveraging Data & the Influencer Voice to Power High-Performing Influencer Marketing Campaigns"* 2021 Design Hill Panelist: "Best Practices to Create High-Performing Content with Authentic Influencers"* 2020-2022 ShopStyle Collective Influencer Labs Moderator: A virtual webinar series designed for brand marketers & creators on affiliate optimization, content production, DEI & holiday planning*Rakuten APID Alliance Member

San Francisco, Us

2020 Glossy Award Winner for "Best Influencer Partnership": ShopStyle Collective for Ray-BanEstablished and grew the New Business/Partnerships team at ShopStyle Collective after acquisition by from Rakuten in 2017. Spearhead and facilitate strategic partnerships and influencer campaigns with brands and agencies informed by true affiliate data, purchasing insights & conversion across beauty, fashion, lifestyle, tech, travel & CPG categories within our influencer network.

West Hollywood, Ca, Us

• Established and grew social media and digital influencer marketing division at PR agency from the ground up & worked alongside COO on new business & client retention• Oversaw digital strategy & execution and developed robust, high impact influencer and social media plans for hair care, cosmetics, skincare, nail accounts within mass, global and luxury categories (i.e. Unilever (TRESemmé, Nexxus, TONI&GUY, TIGI, Just for Me, Motions) L'Oreal (VICHY, Shu Uemura), LORAC, Nordstrom Beauty, deborah lippmann• Activated brands & sponsorships at New York Fashion Week (8 seasons - backstage and front of house), London Fashion Week, Miami SWIM Week, MTV VMA's, Coachella, Tribeca Film Festival, and SXSW• Influencer Lead in inter-agency team to spearhead TRESemme's brand commercial featuring an influencer, Arielle Charnas of Something Navy, for the first time ever - syndicated on linear TV and digital properties, breaking boundaries of influencer collaborations• Influencer Lead in inter-agency team to spearhead major celebrity endorsement with Chrissy Teigen for TRESemme's Beauty-full Volume launch including NYFW activation, content creation, press interviews & videos, social media amplification, influencer marketing and digital advertising

New York, Ny, Us

A social shopping e-commerce platform that matches the shoppers' taste and interests with the amazing finds of industry insiders in Style & Beauty, Food, Home & Electronics, and Healthy Living.• Drove e-comm sales growth within beauty category through strategic merchandising and seasonal promotions• Managed celebrities’ & insiders’ digital shop including overall merchandising, marketing and member acquisition strategy• Facilitated collaborations & partnerships with brands, retailers and influencers for pop-up e-commerce collections• Led creative and development of marketing assets with email marketing and creative/production teams• Improved OpenSky’s e-tailer user experience and social interface with new social features with UX teamBeauty Industry Insiders & Experts included: Orlando Pita, Pati Dubroff, Jenna Hipp, Chandler Burr, Molly Sims, Tracy Anderson, Ali Fedotowsky, Kelly Killoren Bensimon, Kristin Cavallari, Sophie Uliano, Serge Normant, Dr. Brandt, Kevin James Bennett, Dr. Neal Schultz, Paige Padgett, Sue Devitt, Jerrod Blandino, No More Dirty Looks

New York, Us

Developed and implemented the digital social marketing strategy for various worldwide brands including Mattel, Diageo, Pepperidge Farm and Sports Authority. Established first ever social media presence on social media platforms during the time for clients (Facebook, Twitter, YouTube, Pinterest, FourSquare, Tumblr)• Elevated brands within the digital space through the development and execution of social media campaigns• Proposed & managed interactive production projects ensuring all creative & user experience aligned to brief• Developed and managed brands’ digital voice through content calendar creation, community management and monitoring while establishing many first social media presence upon new social media channel launch• Analyzed social media trends, data, traffic, and volume to drive overall channel engagement and fan acquisition strategy• Executed and monitored paid Facebook ad buys for client brand pages and campaigns• 17th Annual Communicator Award of Distinction for Sports Authority: Check-In to Cash-In (2011)Clients:• Mattel: Monster High & Barbie (US & Global)• Diageo: Guinness & Smirnoff• Pepperidge Farm: Goldfish & Puff Pastry• Sports Authority• Seventh Generation (General Brand & babycare line: Wee Generation)• Threadless• Michelin Guides• Honey Nut Cheerios• CLEAR• Hard Rock Hotel & Casino, Las Vegas• Morgans Hotel Group: Hudson Hotel, Morgans, Royalton (NY), Mondrian LA, Clift (San Francisco), Delano, Mondrian South Beach, Shore Club, Ames Hotel (Boston), Sanderson Hotel & St. Martin's Lane (London)

Minato-Ku, Tokyo, Jp

• Supported in all areas of daily office management to Beauté Prestige International, Shiseido Cosmetics America, and NARS Cosmetics• Served as main liaison between NY HQ and 50+ Account Executives/Beauty Consultants across the North America division for regional & seasonal retailer marketing initiatives• Greeted clients, regulated conference room bookings, daily mailings and packages, and expense reports

Baltimore, Maryland, Us

• Developed social media strategies for local lifestyle clients for increased engagement, consumer acquisition, and brand loyalty• Consulted local businesses on branding solutions including logo design, marketing collateral and online/offline presence• Conducted extensive research, wrote press releases, compiled media lists, and secured press placements

• Interviewed lifestyle, food, and arts industry leaders and wrote articles featured in the November, December, and January print issues of Style Magazine and Chesapeake Life * Refer to "Publications" section below*• Copyedited articles from staff writers of Style Magazine and Chesapeake Life• Wrote product reviews on Style Magazine’s website & blog

New York, Us

Consumer & Lifestyle Clients: P&G, Campbell's, Lowe's, Old Navy, Gatorade, Coleman, Kohler, Summit Entertainment Television Shows: Jon & Kate Plus 8, What Not to Wear, Cake Boss, Toddlers & Tiaras, Say Yes to the Dress, L.A. Ink, 19 Kids and Counting• Developed 9 innovative on-air sponsorship promotional packages for network TLC • Revised and proofed partnership proposals and managed statuses of sponsorship deals during the upfront season • Led 10 peer interns in a social media initiatives project and presented strategy to Planet Green network marketing executives • Developed mock integrated sponsorship package and presented sales pitch to the executive marketing team • Assisted in promotional efforts for Discovery Channel's premiere of Shark Week

• Managed launch of Spring 2010 line presentation and coordinated invites to editors and influencers• Spearheaded the launch of social media presence, developed brand digital voice, managed and monitored brand channels• Coordinated off season e-commerce merchandising plans with retailers, Gilt Groupe and Century 21

Bachelor Of Arts, Communications- Public Relations/Advertising Minor: Marketing

Melbourne, Australia Study Abroad Program