Founded and created the Campfire Experience Business and Brand developing the business strategy, brand strategy, social media strategy, digital marketing strategy, and directing all marketing and PR efforts.Led & directed all business development efforts resulting in key relationships with globally recognized brands such as, Abercrombie & Fitch, Google, Men's Journal, Oris, Anhueser Busch, New Belgium Brewery, and Lululemon.Concepted, designed and executed 70+ experiences, in 40+ cities, engaging with over 45,000 people.Built, led, and managed a high performing team entrusted to ensure an optimal brand experience for our high-end clientele.With direct P&L responsibility, directed and led operations from defining the customer experience journey to creating and defining all systems and processes ensuring a consistent high-quality customer experience while maintaining operational efficiency. Recognized as a leader in the Glamping Industry by Midwest Living, Glamping.com, Xlive, Columbus CEO, The Knot, Cincinnati Refined, the Columbus Dispatch, and featured in many more publications, podcasts, and as a speaker for events.

President of Women in Business Member of Justice, Equity, Diversity, and Inclusion MBA ComitteeElected Senator of Graduate and Professional Student Government

The Deming Center Venture Fund (DCVF) supports emerging companies in Boulder and surrounding communities. The Fund is managed by a cross-disciplinary team of CU Boulder graduate students, and guided by an experienced advisory board that includes University faculty and local leaders in venture capital and angel investing.The DCVF focuses on investments in the "funding gap" providing financial support that early-stage companies often require to develop and test new products and technologies. The Fund is well positioned to invest without a partner, and, where appropriate, is capable of leveraging strong relationships with local angel investors to make co-investments. The target capital investment of the Fund is $25,000 supporting raises of less than $1,000,000. The investment is provided in exchange for equity, convertible debt, or a similar security.

Tilt is a SaaS product that gives employers, HR specialists and employees the tools to reimagine the leave experience and make it better.

* Spearheaded the process for setting global goals, targets, measures, and dashboard priorities for Customer Insights and Analytics (named the Portfolio Review Process) across the marketing organization. Provided clear and consistent communication on all key insights and analytics that would impact marketing plans through the Portfolio Review Process.* Through fact based reasoning and executive influence strategies, negotiated alignment across all key senior leaders (working with the CMO and cabinet) on top priorities and convinced senior leadership eliminate insights and analytics work from marketing budgets that were proven to have a lesser ROI. Resulting in cost efficiencies across the marketing organization of over $500K.* Served as the key liaison for senior leadership team over Enterprise Brand and Nationwide Financial Marketing with regard to all relevant research and analytics conducted within the CI&A organization.* Recruited to lead organizational change as a formal Change Agent within CI&A as we moved to a Lean Six Sigma organization. Worked with executive leadership to implement lean management across the CI&A organization.

* Managed the $9+ Million NF advertising budget, working closely with Nationwide’s agency of record, the senior marketing leadership team, and Finance.* Served as the central point of contact for Nationwide’s Agency of record and acted as the internal gatekeeper and advertising consultant for all campaigns involving the agency* Worked closely with CMO and senior marketing leadership team, to align all stakeholders around key business strategies, customer insights and analytics, competitor insights, KPI’s, and business goals.* Piloted the first B2C facing campaign for the Nationwide Financial brand, directing campaign development of all NF print and digital advertising programs to increase brand awareness of NF with financial advisors and key target consumers (MAVs and MADs) and eventually directing and providing oversight to our agency of record to create, produce. and test television adverting spots in five key markets. * Led campaign development of special projects with high exposure intended to raise the awareness of the Nationwide Financial brand.* Worked efficiently across the organization to deepen relationships with Creative Services, Print Production, Video Production, Legal and Compliance in order to produce highly effective campaigns on time and on budget.

* Worked closely with Marketing Strategy to understand key business strategies, customer insights and analytics, and competitor insights.* Led discovery sessions with tactical experts to brainstorm and, finally, recommend the optimal mix of marketing vehicles (direct marketing, web, SEO/SEM, promotions, advertising, sponsorships and events,sales collateral, POS, etc.)* Created integrated communications plans that will appeal to target audiences and meet campaign objectives.* Coordinated with internal creative teams and external advertising agencies to execute advertising creative.* Project managed campaigns and worked closely with cross-functional teams to deliver on goals within set timeline and budget.

Founded in 1970, The International Association of Business Communicators (IABC) provides a professional network of over 15,500 business communication professionals in over 80 countries.IABC is the international information network serving communication professionals locally, nationally and throughout the world. IABC is a communicator’s source for topical information, project consultation, management skills and career development.

* Developed and refined marketing, branding, and business development strategies. Primarily, to build brand awareness to result in new business for the company.* Led brand strategy workshops, aided in brand identity development, related positioning, and messaging to help inform the creative process.* Pitched new business for the company resulting in a turn-around after the recession with the growth of over $300K of new business through my efforts.* Oversaw all corporate communications, managed social media platforms, created and execute events to build brand awareness.* Developed and administrated marketing database, met with clients and prospects to nurture and build relationships, and managed RFP’s from receipt to submission.* Created marketing internship process and managed all interns with high expectations to deliver value to the company while in turn providing value for interns.