Amy Colton

Amy Colton Email and Phone Number

Chief Marketing and Communications Officer, Kellogg School of Management at Northwestern University @ Chief
Amy Colton's Location
Greater Chicago Area, United States, United States
About Amy Colton

A seasoned marketing professional with more than 20 years of experience known for leadership, integrity and compassion building business, leading agency teams, and delivering award-winning work for clients• Senior management roles at agencies Current Global and Weber Shandwick, including merger and acquisition oversight, P&L management, dramatic revenue growth, staffing management across multiple offices, and leadership of new business efforts with industry-beating win rates.• Extensive experience developing and managing successful campaigns for high-profile clients including Applebee's, Allstate, The Clorox Company, General Mills, PepsiCo, and United Healthcare, working with C-suite and marketing leaders on executive visibility, CSR programs, IR activity, digital and social campaigns, new business/product launches, endorsement deals, sponsorships, crisis communications, as well as strategic media relations. Experience pointing global work as well as integrated agency team engagements.• Adept at driving all components of integrated-marketing campaign process: pulling in appropriate agency partners, identifying insights, developing creative, and mapping earned, paid, and owned strategies that amplify all marketing-mix elements, employing up-to-the-minute metrics and measurement analysis.• Nationally recognized expert in marketing, PR, mom markets, and crisis management with invited speaking engagements at Northwestern University Medill and Kellogg School of Management, as well as interviews for NPR Marketplace. Background includes consumer with experience in corporate, healthcare and technology sectors.

Amy Colton's Current Company Details
Chief

Chief

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Chief Marketing and Communications Officer, Kellogg School of Management at Northwestern University
Amy Colton Work Experience Details
  • Kellogg School Of Management At Northwestern University
    Chief Marketing And Communications Officer
    Kellogg School Of Management At Northwestern University Apr 2022 - Present
    Reporting to the Dean as part of the senior leadership team, I set the strategic communications and marketing agenda for the school. Leading the Integrated Marketing and Communications function, I am responsible for stewarding the Kellogg brand, including degree program marketing, internal and external communications, special events, and corporate engagement working closely with colleagues across the organization to cement and advance Kellogg’s reputation as a premier, global business school.
  • Chief
    Member
    Chief Apr 2021 - Present
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is designed for senior women leaders on their leadership journey, to cross-pollinate ideas across industries, and to affect change from the top-down.
  • Current Global
    President, North America
    Current Global Apr 2021 - Apr 2022
    Chicago, Illinois, Us
    Lead of North America for Current Global, a worldwide communications agency, with a best-in-class team of creative problem solvers for some of the world’s most iconic b2band b2c brands. We influence behavior where real life happens – in the moment. Visit our website here: www. currentglobal.com.
  • Current
    Executive Vice President
    Current Aug 2007 - Apr 2019
    Chicago, Il, Us
    Agency leadership team, responsible for driving growth and delivering award-winning work for clients including Allstate, Radio Flyer, Clorox, Shamrock Farms, Johnsonville, among others. Create integrated campaigns bridging media relations, influencer activation and advocate engagement via earned, paid and owned digital, social and traditional platforms. Corporate relations support. Agency crisis management expert and lead. Corporate media trainer
  • Marketing To Moms Coalition
    Founding Board Member
    Marketing To Moms Coalition Jun 2005 - Sep 2013
    Created the Marketing to Moms Coalition as an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S. Conducted research and sold findings to marketing leaders at clients including PepsiCo, Disney and Clorox.
  • Consultant
    Marketing Communications
    Consultant May 2002 - 2007
    Provided strategic communications counsel and program execution to clients across a range of industries including consumer, healthcare, education and publishing. Work included thought leadership, strategic message development, marketing campaign development and media relations. Specialized in corporate writing: annual reports for Illinois Tool Works (ITW), University of Chicago Graduate School of Business and Jones Lang LaSalle, as well as web site for Hewitt & Associates. Freelance contributor to Meredith Publishing's Midwest Living Magazine and other Special Interest Publications (gardening, food, home design) as well as Krames Staywell Custom Communications (consumer healthcare publishing).
  • Weber Shandwick
    Senior Vice President
    Weber Shandwick Oct 1991 - May 2002
    New York, Ny, Us
    Agency leader, consumer practice. Helped grow Chicago office from 12 to 150+ during tenure. Responsible for agency financial and staffing management as well as leading work for blue-chip clients including P&G, Unilever, Quaker Oats, Harley Davidson, Kraft, among others. Led the got milk?/Milk Mustache campaign for the first 10 years of the campaign's inception.

Amy Colton Skills

Media Relations Integrated Marketing Social Media Crisis Management Message Development Cause Marketing Content Strategy Speech Writing Digital Marketing Sponsorship Marketing Public Affairs

Amy Colton Education Details

  • Kellogg Executive Education
    Kellogg Executive Education
    Leading With Advanced Analytics And Ai
  • University Of Iowa
    University Of Iowa
    Ba Journalism; Ba Fine Art

Frequently Asked Questions about Amy Colton

What company does Amy Colton work for?

Amy Colton works for Chief

What is Amy Colton's role at the current company?

Amy Colton's current role is Chief Marketing and Communications Officer, Kellogg School of Management at Northwestern University.

What is Amy Colton's email address?

Amy Colton's email address is ac****@****tlm.com

What is Amy Colton's direct phone number?

Amy Colton's direct phone number is +131231*****

What schools did Amy Colton attend?

Amy Colton attended Kellogg Executive Education, University Of Iowa.

What are some of Amy Colton's interests?

Amy Colton has interest in Education, Arts And Culture.

What skills is Amy Colton known for?

Amy Colton has skills like Media Relations, Integrated Marketing, Social Media, Crisis Management, Message Development, Cause Marketing, Content Strategy, Speech Writing, Digital Marketing, Sponsorship Marketing, Public Affairs.

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