• Consult with potential clients to discuss their needs and vision for their event.• Design and execute plans, floral designs, layout and set-up/teardown for wedding and events.• Generate floral design recipes to eliminate/ limit shrink and to produce pricing for customer quotes.• Coordinate with venues on event logistics of event schedules, load-in and tear down of events.• Day-of wedding coordination for couples.• Design and painting of murals with or without logo reproductions.• Illustrate for stationery and invitations.

• Manage new and existing gift with purchase programs for high end cosmetic and fragrance companies, resulting in 700%+ increase in revenue YOY.• Established new product lines, pricing and operations for a new sales channel- Dark Grocery. Incremental revenue of $1.6M FY 2021 to $5.5M FY 2022.• Coordinate sourcing, pricing and execution of Hardware industry brick & mortar programs for key holidays-resulting in $1.2M in incremental sales for FY 2022.• Forecast and report on B2B Non-Member division sales and budgets.• Developed Floral and Sales training tools and conducted sessions, to coach new account executives in learning the floral industry and hunting new customers.• Direct sourcing, vendors, customer data/ orders, pricing, packaging, supply and fresh flower shipments for all non-member customer programs; weekly and project based

Within the Wholesale Flower Business: FTD Flower Exchange, Grocery, B2B• Developed merchandising plans/schematics, and educational sheets for customers, to better prepare them for successful programs.• Assisted in Developing Flowerfarm.com, a new website built for an incremental revenue source. Design and functionality for consumer facing, operational efficiencies for backstage facing, and vendor management. $2.7M since launch.• Photographed and edited photos for over 1,000 flower varieties/colors for Flowerfarm and FTD Flower Exchange, for better image consistency on the websites.• Conceptualized, set-up and coordinated logistics for trade-show booth, as well as photoshoots for Flowerfarm.• Source and negotiate pricing for Fresh Flower and plant offerings, from farms in North and South America for mass market retailers.• Developed new products and programs: custom bouquets- FTD branded, non-branded and custom. Created new lines for Hospitals, C-Stores and grocery to grow our offerings and differentiate us from competition.• Designed custom store fixtures, labels and hardgoods.• Identified and corrected issues, with efficiencies for customer facing websites- FTD Flower Exchange and FTD Source, as well as the backstage operations for both.• Sourced and put together FTD’s first drop-ship plant program, for high-end online retailers.• Managed fresh flower vendor relationships; training, website management, inventory, pricing, images, shipping and scorecards.• Enabled sales team through training and guidance with product knowledge and specifications for florists.• Order management within Vida18 system.

• Designed/ executed corporate marketing and visual merchandising plans, as well as vignettes.• Trained floral staff on visual merchandising, marketing plan execution, and key department standards- including quality, to help drive sales.• Developed new sales driving concepts and displays that were executed in all Divisional stores.• Accountable for 1/3 of the divisions’ floral departments’ gross margin, profit, and shrink, improving by 15% in shrink opportunity dollars, and sales trends.

• Implemented all visual merchandising of floral, accessories, and fixtures in 15 newly designed Lifestyle concept stores.• Trained floral staff on new merchandising concepts set by corporate.• Coordinated with construction teams on floral department construction plans i.e., lighting, fixture placement, and traffic flow.

• Designed and completed visual displays to corporate layouts.• Organized and replenished stock.• Excellence in customer service.