Amy Coplen Email & Phone Number

Spanish Fork, Utah, United States

2020 Entrepreneur’s Top 10 Franchise Suppliers in Marketing.Franchise Development PPC Ad Management$24M+ in Ad Spend

Washington Dc-Baltimore Area

Empowering small and medium-sized businesses (SMBs) to achieve exceptional growth by providing strategic consulting and innovative technology solutions. Leveraging over 14 years of industry experience, we bridge the gap between sales and marketing teams, fostering seamless and effective collaboration.We excel in:Lead Generation Strategy - Crafting both paid and organic strategies to drive high-quality leads.Tech Stack Optimization - Streamlining business operations through expert technology recommendations.Our commitment extends to guiding SMBs through discovery, research, and software selection, ensuring they have the right tools to meet their sales objectives. By harnessing AI technology and identifying system inefficiencies, we enable our clients to manage their sales teams effectively, streamline processes, and achieve sustainable growth.As a Fractional COO, Amy offers virtual leadership with the flexibility of short-term onsite visits, dedicated to helping your business thrive and lead in today’s competitive market.

Culver City

In this role, I led SnackNation's Inbound Marketing Operations. The combination of the 3 projects below allowed us to identify where our struggles and strengths were on a granular level. Every inbound lead had a dollar value (based on quality) allowing us to forecast our expected revenue down to the individual rep. Invaluable data for both the sales and executive teams.→ Marketo Quality Lead Scoring: Strategy & implementation of an inbound lead scoring model. The model was a total game changer for both the Sales & Marketing teams. Before the model, Inbound leads made up approx 21% of all new revenue booked for the company. Within 5 months of launch, that metric increased to 51%. Additionally, the marketing department saw a 76% sales revenue increase (an all-time record high!).→ Salesforce CRM Lead Handling System: At SnackNation, we faced an issue that is shared by most companies. Once a lead is handed over to sales, marketing is either in the dark on lead activity / end up "stepping on rep's toes" with unwanted comms. I created a system that took the responsibility of managing lead touch points off of the sales reps shoulders. This system would:• Ensure 100% of all touch points are made by the specified deadline• Auto set next steps and deadlines once touchpoint is made• Auto list view of action items "due today"• Full lead status transparency for sales and marketing managers• All lead handling within SFDC using standard features (no paid apps)→ Salesforce CRM Opportunity Handling System: If you use 'Opportunity' objects you likely have discovered, most 3rd party apps only integrate with Leads, Contacts, and Accounts. Not having access to Opty data from App UI can be a big problem. To get around this, I created an Opportunity handling system that would:• Auto update Opportunity records using Account Fields and Process Builder.• Combined all data into a single record for optimal reporting.• Made "opportunity" data available in 3rd party apps.

Culver City, Ca

When I joined the team back in 2011, I was employee #10 at a tiny startup. When I left, we were at 120+ employees. I experienced tremendous growth during my time with Snacknation and wore many different hats (often at the same time!). I can proudly say that during this challenging time, I have consistently been a top performer & key player in the companies growth. Some of my accomplishments include:→ The Launch of SnackNation.com ( 3 iterations ) and HealthyVending.com ( 2 iterations ) • Web property design & logic consultant during web development stages. • Design of user-friendly & visually appealing page layouts & custom graphics • Formatting of content, including CSS & HTML in Wordpress CMS. • Final production & quality assurance testing of websites that represent the brand.→ Salesforce CRM implementation and customization for 2 companies and 7 departments. • Development of 7 custom objects to meet the organization’s mission. • 25+ App Integrations including Marketo, Zuora, InsideSales, SalesLoft, EchoSign, & ZenDesk. • Creation of custom report types & dashboards for executive teams. • BRD documentation for 3rd party development projects. → Marketo Automation & Email Marketing team lead. • Lead Scoring: Development & Implementation of a lead scoring model. The model had such a tremendous impact on sales & marketing that we changed our entire sales team strategy. • Lead Funnels: Routing of inbound leads to reps using complex custom criteria. • Email Marketing: Monthly Member Engagement and Promo Emails.→ Zuora Launch • 60-day Implementation of complex subscription management system. • Quote-To-Sale application in SFDC for Sales Teams • Senior Admin for the executive team.

Los Angeles, Ca

I help agencies and businesses optimize their landing pages / websites with beautiful designs that convert.→ Website & Landing Page Design (PSD, Unbounce & Wordpress)→ Lead Conversion Rate Optimization (CRO)→ eCommerce & Shopping Cart Implementation

Culver City, Ca

As event coordinator, I control our bi-monthly event from conception to clean up. I work out event details and planing, scout and book locations, food, entertainment, staff and cleanup. I create budgets and stick to them, as well as organize transportation, schedule keynote speakers, and generally make sure the event runs smoothly, efficiently and handle any crisis that may come up.Communication: As event coordinator of an on-going event, I figure out needs and present ideas and solutions. I also work with suppliers, contractors, employees, and many other parties at the same time. I have excellent customer service and interpersonal skill.Computer Skills: I am the web developer and manage the Event Website. This is where I publicly keep everything from FAQs, Online Registration Forms, Accommodation details, etc. hb3.healthyvending.comNegotiation Skills: As event coordinator I use my negotiation skills to work out prices with caterers, hotels, rentals and contractors.Organization: Many things happen all at once at meetings. I am very good at staying focused and organized so that the event goes off without a hitch.Problem-Solving Skills: Inevitably, something will go wrong at an event. That being said, I am able to quickly solve the issue at hand without "freaking out" for lack of a better word.