Director Of Marketing Operations
CurrentDigital Marketing, Lead Generation, CRM Retargeting Expert• Drive growth through dynamic B2B marketing using lead generation and nurturing programs including email marketing, PPC campaigns, social media marketing & various digital marketing efforts.• Create & execute email marketing and lead generation programs for clients using marketing automation software (such as Salesforce, Pardot & SharpSpring) and search engine marketing (SEM). Create multi-touch, segmented nurture email campaigns that convert leads to customers • Optimize campaigns through list segmentation, A/B testing, and measurement of efficiencies through Pardot, Salesforce, & Google Analytics to provide optimal results to clients for all channels.• Manage the strategy and setup of extensive targeted campaigns for SEM programs including SEO and PPC campaigns within Google AdWords, Google Analytics, Microsoft Bing Ads, Outbrain, Optimizely, BrightEdge and similar programs.• Measure and optimize SEM programs using dashboards, Cyfe, Google Analytics and other analytic tools. Track and report performance against Key Performance Indicators. Perform campaign analysis & make recommendations • Provide insight and experience as to best practices around effective messaging, frequency, design, deliverability, segmentation, reporting and analysis. Maintain up-to-date knowledge of best practices, strategies, and offerings within the marketing technology space.• Ensure the data integrity of leads/contacts being pursued. Including verifying accuracy of contact information by manual research and using resources available, including third-party lead scrubbing services, as well as contact database resources. • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
