Amy Cunha Email & Phone Number

With a career cornerstone in brand strategy and marketing communications, my role as Founder of Big Picture PR centers around orchestrating influential brand marketing campaigns that resonate on a global scale. My proficiency in creative brand strategy and communications underpins the successful launch of integrated marketing initiatives for consumer lifestyle brands, sustaining a trajectory of growth and visibility in highly competitive markets.At the helm of Big Picture PR, we have championed consumer engagement through innovative public relations and influencer marketing, culminating in heightened brand awareness and sales. My advisory role at Global Green complements this expertise, where we foster strategic communications that amplify our commitment to sustainable and climate-focused narratives, showcasing an enduring passion for marrying brand vitality with social impact.Specializing in global and national public relations campaigns, my expertise comes from launching and building hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health, sustainable, climate, wellness and beauty, and consumer tech, industrial design and engineering. Client experience includes creating and executing public relations campaigns for emerging brands Brilliant Earth and Baggu, to established brands, such as Vionic, London’s high-street brands of the Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) and Ted Baker to one of the world’s leading design strategy firms, Lunar Design/McKinsey and technology leader Hewlett Packard. I have launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. I have a unique background of developing high-level strategy and messaging while producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.

Listed skills include Social Media, Media Relations, Public Relations, Marketing Communications, and 21 others.

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  University Of California, Berkeley

  Comparative Politics