Amy Dageenakis Email & Phone Number

Denver, Co, Us

Remote, Us

Remote, Us

*Lead the development of strategic and effective national marketing campaigns that build pipeline and drive revenue across all segments from Majors to SMB. Partner with various cross functional teams to deliver a comprehensive portfolio of online and offline marketing programs that exceed targets.*Created clear and measurable goals that tracked lead flow from campaign response through to pipeline generation, and collaborated with SDRs, Sales and Marketing leadership to improve conversion metrics. *Managed a roll-up budget and continuously assess the effectiveness of the various marketing tactics based on business targets to continually refine and improve activities for greater impact and increased ROI. *Built programs that cultivate awareness, nurture, and educate key buyer persona within target accounts to stimulate increased pipeline growth and expedite sales opportunities utilizing full-funnel tactics and account-based marketing strategies. *Consistently a resource as a strategic business partner to Sales leadership and Account Managers to create and execute the short and long-term GTM strategy as well as adoption for field marketing and programs teams. Present and participate in leadership meetings to deliver updates, growth plans and ROI alignment.

Remote, Us

New York, Ny, Us

*Led the global strategy and execution of regional/global marketing plans focused on growing the business through direct and indirect channels in Americas, APJ, EMEA. *Drove successful integrated campaigns, field events, trade shows, multi-channel marketing plans growing significant pipeline, new logo acquisition, brand awareness and contributed to cross-sell/upsell opportunities. -Exceeded 2020 + 2021 KPIs (MQLs, Sourced & Influenced Pipeline) by over 30%*Managed global field & channel marketing budget and delivered above target YoY ROI, reporting and analytics.*Maintained strong cross-functional partnerships across the organization - within the Americas, EMEA and APJ teams- in addition to building and maintaining relationships with key channel partners and enabling technology alliances. *Orchestrated multi-touch journeys, accelerating pipeline and adding new logos. Ensured optimal conversion of leads to opportunities utilizing lock-step alignment with SDR/BDR and sales teams.

New York, Ny, Us

Salford, Manchester, Gb

*Responsible for overall Global Field Marketing strategy including EMEA, APAC and Americas regions. Managed overall acceleration of customer acquisition- surpassing pipeline/targets through innovative, integrated, multi-touch regional campaigns such as industry digital programs, ABM tactics, trade shows, roadshows, webinars, partner programs and campaigns. *Managed annual budget and consistently analyzed campaign performance to optimize program spend and ROI reporting. Also developed efficiency improvements for reporting functions and collaboration to create data-driven insights for successful program tracking. *Created integrated campaigns, sales and partner enablement plans and facilitated cross-department collaboration to surpass pipeline and revenue targets. *Pivoted quickly (due to COVID) from a multi-city, global roadshow tour to an international digital summit including full content, graphics and promotional plan development and executed 16 live virtual events with 25 speakers and over 2500+ registrations.(COVID-related corporate RIF in May 2020)

Boulder, Co, Us

*Developed and managed strategic corporate marketing plan for cybersecurity gaming company. Identified key marketing objectives based on sales growth priorities- initiated and established processes, systems and ROI tracking for marketing department including organizational alignment, demand gen and tactical planning. *Responsible for overall global event strategy, budget and financial management, including forecasting; monitor and maintain multi-million corporate event budget.*Developed and maintained cross-functional partnerships and enablement support to Sales and Partner/Channel teams from campaign planning, demand-gen, and post-campaign alignment strategies. *Responsible for corporate event strategy, ROI, post-event tracking and debriefs. documentation, executive communications and reporting. Managed and maintained continuous improvement on all booth assets and advised industry trends for branding opportunities. *Drove development of strategic channel marketing plan including partner marketing materials, partner portal and growth opportunities within the channel.

*Developed and managed strategic marketing plans for multiple US-based clients in cybersecurity, government, non-profit, food & beverage, and consultancies. *Marketing strategy included identifying business and marketing objectives, creating an overall brand strategy including; demand gen, multi-touch promotion, digital support, corporate event planning and negotiations, sponsorship initiatives, vendor management, content and VIP/speaker oversight. *Continuously maximized budgets, exceeded overall goals, and delivered and/or surpassing ROI. Outstanding reputation for integrity, organization, professionalism and creativity.*Led and mentored a team of contractors, subcontractors and volunteers through event/program lifecycles.

Boulder, Co, Us

*Responsible for annual conference and expo of over 52,000 attendees and 1800 exhibiting firms for largest natural products trade show in the US and one of Tradeshow Week’s 50-fastest growing trade shows.*Developed strategic goals, overall brand strategy and marketing plan for annual conference. *Led a team of six to YoY +45-50% growth of the event- (Operations & Marketing Managers, Conference, Operations & Marketing Coordinators, Graphic Designer) implementing operations, sales and marketing. *Responsible for annual VIP, 200+ C-Level executive conference; created strategic marketing plan, focused goals and led the marketing execution at the conference. *Ensured fiscal responsibility, budget attainment and growth of multi-million dollar revenue and operating budget

Ba, Sociology

High School, Hs