"The people who are crazy enough to think they can change the world are the ones who do." - Steve Jobs. This quote captures my approach to life and work, where I lean into my strategic thinking and executing strengths to make things happen. I strive to do this through a lens of kindness and collaboration.I am incredibly passionate about driving change and innovation in the operations and sports sponsorship sectors. With over 15 years of experience, I have led transformative initiatives that have significantly impacted the industry, inspiring others to follow suit.As COO at Nielsen Sports South Africa, I've spearheaded transformative initiatives, including:📈 Automating business processes to increase efficiency👩🏻💻 Fostering the growth and development of a 17-person team🤝 Creating a clear vision and direction for the company✅ Implementing successful change management strategiesAs co-founder of SARTORI. Personal Brand Agency, I've empowered South African female athletes, particularly netball players, to compete internationally, as well as the business's recent focus on influencers to advance their careers. Inspired by Mother Teresa's words: "If you want to change the world, go home and love your family." I believe in the power of family and living a life of purpose. Outside work, I embrace a sustainable lifestyle in our coastal town, prioritising well-being and quality over quantity. However, my passion for innovation is always present – you'll find my home filled with Apple's latest tech, creating a comfortable and efficient space for my family and the ideal space to work remotely.I am also grateful for my dual citizenship in South Africa and Italy; it has given me a broader perspective on life and work. South Africa will always be home, but I love the opportunity to travel and learn about new cultures and places, something that my mother instilled in me from an early age. I’m always open to connecting with like-minded professionals and expanding my network, so please reach out if you’d like to start a conversation.
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Co-Founder And DirectorSartoriWestern Cape, South Africa
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Chief Operating Officer - Nielsen Sports SaNielsen Jul 2023 - PresentNew York, Ny, Us -
Commercial And Operations Director - Nielsen Sports SaNielsen Jan 2023 - Jun 2023New York, Ny, Us
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Head Of Commercial & Operations - Nielsen Sports SaNielsen Jan 2022 - Dec 2022New York, Ny, Us
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Head Of Client Service - Nielsen Sports SaNielsen Apr 2021 - Dec 2021New York, Ny, Us
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Client Service Director - Nielsen Sports SaNielsen Oct 2019 - Apr 2021New York, Ny, Us
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Co-Founder And DirectorSartori. Personal Brand Agency May 2016 - PresentWestern Cape, ZaBuilding Female Athletes and Influencers’ Brands | Personal Brand Management | Career Management | #TheEmpoweredAthleteThe origin of SARTORI™ stems from the occupational name sarto, meaning tailor. SARTORI. Tailored for your brand™.Our focus is to build tailored, personal brands that identify with audiences by creating a brand that is authentic + compelling. A brand that is built on trust, appeal + loyalty. Once a personal brand is developed, we are then able to align + identify the resources that are needed to achieve sustained competitive excellence.Your personal brand is your identity. It is what people say about you when you are not in the room. It is what people perceive you to be.SARTORI. The Empowered Athlete will continually invest in building + reviewing the brands of our clients. This will insure our Female Athletes + Influencers will stay relevant throughout their careers, and post. We endeavour to create sustainable futures for all our clients by building powerful personal brands + ensuring solid relationships with our partners.SARTORI. The Empowered Athlete offers:+ Personal brand empowerment+ Athlete career management+ Influencer career management+ Athlete sponsorship managementSARTORI. The Empowered Athlete has a separate non-profit organisation with the focus to serve as the primary source of philanthropic resources for Athletes. By generating critical financial resources, the NPO enables SARTORI™ to make investments in areas that promote excellence and innovation for Athletes that fall part of the NPO, on and off the field of play. Other NPO services:+ Outreach programs+ Educational enrichment on personal brand building Each brand is unique, and as such, requires a tailored strategy to achieve the objective. Simplicity, innovation, collaboration + creation, are the essence upon which these services are conceptualised to empower + build your brand. SARTORI. Tailored for your brand™ www.sartori.co.za -
Consulting Strategist In Brand, Sponsorship + MarketingSartori. Personal Brand Agency May 2016 - Sep 2019Western Cape, ZaConsulting Strategist to various Brands and agencies.
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Head Of StrategyGroup Africa Marketing May 2015 - Apr 2016Johannesburg, Gauteng, UsOverall Responsibility:1. To construct and implement comprehensive strategies across the GAM businesses (EXP South Africa, LIVE+, TheGrind PR, Turnkey Logistics, New Era), including a range of clients, both locally and internationally.2. Collaboratively working with the management team around the strategic development of the various agencies services, creative development, innovation and the implementation to ensure that the group of companies are seen as best practice within the industry. -
Senior StrategistGroup Africa Marketing Dec 2013 - Apr 2015Johannesburg, Gauteng, UsGroup Africa Marketing (GAM) is a Pan-African company which prides itself as being a leader in areas of Sponsorship Management, Brand Activation & Digital, Events, Public Relations, Branding, Logistics and Warehousing. http://groupafricamarketing.com/ GAM's Companies: EXP South Africa; LIVE+; TheGrind PR; Turnkey Logistics, New EraAfter being in this position for 1year & 5 months, I was promoted to Head of Strategy: GAM
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Manager: StrategyExp Sponsorship Jan 2013 - Nov 2013Johannesburg, Gauteng, ZaEXP South Africa is a Sponsorship Marketing Agency that brings brands to life through memorable, meaningful, relevant and shareable experiences. http://www.expagency.co.za/ After being in this position for 11 months, I was promoted to Senior Strategist: GAM -
Strategy And Research ManagerMatchworld – A Division Of Primedia Mar 2010 - Mar 2012Strategy:1. Conceptulisation and compilation of sponsorship strategies for various clients (long and short term).2. Conceptulisation and compilation of brand activation strategies, focusing on, but not limited to Below-the-line (BTL); Above-the-line (ATL); digital incorporation – social media; website design & maintenance; Public Relations, etc. (360 degree campaigns).3. Conceptulisation and compilation of strategies for prospective clients (New Business Pitches) dependent on the clients’ goals and objectives.4. Compilation of Company Credentials.5. Presenting of the Strategies; Business Proposals; and Company Credentials to current clients and to prospective clients.Research:1. Compilation of competitor reports for key Clients as well as various reports for PRIMEDIA Sport (weekly; monthly; quarterly and annually).2. Analysing and interpreting data using the following tools: TGI, AMPS, BMI, and TWSM.3. Developing questionnaires; managing the field work; compiling of the data; interpretation of the findings; recommendations; and presentation of findings.PRIMEDIA Group Initiative – PrimeIdea:1. PrimeIdea, is an innovation initiative by PRIMEDIA Group. I was elected onto the twelve person committee that was tasked with driving innovation across PRIMEDIA’s 48 businesses, and in particular project managing the roll out of a new portal to 2800 employees.
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Programme CoordinatorSportsworld South Africa – A Division Of Sk Media Investments Sep 2009 - Feb 2010Tasks and Responsibilities:1. Coordinating the MTN Group’s (Other 19 Countries with which MTN operates in) hospitality programme, as well as parts of the MTN South African hospitality programme for the FIFA World Cup 2010.2. Assisting the Programme Manager with all Logistical operations as well as budgets for the Hospitality Programme for the FIFA World Cup 2010.3. Contracted to IFM Sports Marketing Surveys; a sister company of Sportsworld, for two weeks conducting research for FIFA on the ticketing process for the FIFA Soccer World Cup in South Africa. Roles included: questionnaire input; field work (on the ground) across South Africa; compilations and interpretation of data.
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Intern – Strategy & Research DepartmentOctagon Marketing Apr 2009 - Sep 2009Stamford, Connecticut, UsTasks and Responsibilities:1. Conceptulisation and compilation of various Clients sponsorship contractual needs, including but not limited to: Activation Elements; Data Capturing and Analysis; Event Logistics; Guest Management; Sponsorship Archives and Weekly Reports.2. Key Clients included: MTN (FIFA Confederations Cup / Jo-burg Easter Festival / ODI Cricket); Sony; British and Irish Lions Tour to South Africa; Engen.3. Assisted in the compilation of the MTN FIFA World Cup Review document, based on the outcomes of the FIFA Confederations Cup - The way forward for MTN and the FIFA World Cup 2010.
Amy Daley Education Details
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University Of JohannesburgStrategic Management -
University Of JohannesburgBusiness And Sport Management
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Bryanston High SchoolMatric
Frequently Asked Questions about Amy Daley
What company does Amy Daley work for?
Amy Daley works for Sartori
What is Amy Daley's role at the current company?
Amy Daley's current role is Co-Founder and Director.
What schools did Amy Daley attend?
Amy Daley attended University Of Johannesburg, University Of Johannesburg, Bryanston High School.
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