Amy Dallman Email & Phone Number

Golden, Colorado

As the marketing communications specialist for Epilog Laser, I am responsible for developing messaging for external communication vehicles geared toward current and potential customers, as well internal communication vehicles directed at employees and distributors. Additional components to this position include advertising purchasing (print/digital), researching and coordinating publicity opportunities, creating case studies outlining customer usage of Epilog’s product, and more. Additional responsibilities include:• Maintaining Epilog's social media presence on multiple platforms including Facebook, Instagram, LinkedIn, etc. This includes creating original posts as well as sharing posts/mentions made by customers/users, answering customer inquiries, de-escalating customer complaints, etc.• Producing/deploying communications to Epilog's global distribution network (sales updates, marketing news, technical updates, etc.)• Producing/deploying communications to Epilog's customer/subscriber base (enewsletters, software updates.)• Purchasing advertising space in relevant print publications and online outlets to maximize exposure.• Developing PR materials such as press releases, product announcements, award submissions, article abstracts, etc.• Securing interviews with key media at relevant trade/mainstream publications, as well media interviews at pertinent tradeshows.• Miscellaneous copywriting: SEO optimized website copy, blog posts, feature story responses, etc.• Coordinating relevant publicity opportunities/events.• Developing and coordinating case studies outlining customers' use of Epilog equipment and how it has improved their business.• Occasional set up, tear down, and representation at tradeshows.• Event planning as necessary (i.e., distribution network receptions, distributor sales meetings/lodging, etc.)• Other duties as assigned

•Proactively pitched top media with timely, relevant client news.•Developed proactive pitches surrounding industry trends.•Established relationships with key business and trade media.•Ensured monthly clients goals were met per public relations plan.•Maintained working knowledge of client product, activities, announcements and industry overview to better meet goals.•Maintained updated editorial calendars for clients’ top tier publications/outlets.•Distributed press releases to direct contact list and over wire.•Media list development.•Researched client’s speaking and award opportunities.•Media and writing projects.•Tracked editorial calendar, speaking and awards program for each client.•Delivered weekly/monthly clips search reports.•Created press tour reports, briefing documents, and briefing books.

•Established & maintained on-going internal client relationships providing data analysis to participating locations.•Developed and implemented mail cycles for promotions.•Developed annual editorial plan.•Planned, researched, wrote and edited corporate publications.•Managed links between home page and other Web sites.•Developed communications materials including planning, research, writing, editing and art direction for materials including:Brochures, Press releases, Public service announcements, Advertisements, Displays, Presentations, Feature articles, Flyers, Scripts, Surveys, Reports, Residential newsletter, Commercial newsletter, Internal newsletter, and special requests as necessary.•Coordinated internal and external marketing efforts to support promotion of corporate programs and events.•Contributed to media relations efforts by developing story concepts and writing press releases.•Assisted with planning, implementing and evaluating special events such as tradeshows, tours, etc.