I provide communications, PR, and marketing strategies for nonprofits, small businesses, and arts organizations. Learn more about my work and view recent projects at amydanielson.net.

I oversaw Forecast’s marketing and communications strategy and content development. My work included building awareness for Forecast’s brand and its programs for artists and communities; managing a team of content developers and creating a content strategy for Forecast’s website (a hub for information about public art trends globally); creating successful fundraising campaigns; developing digital strategies to promote subscriptions and ads for the international magazine Public Art Review; and… Show more I oversaw Forecast’s marketing and communications strategy and content development. My work included building awareness for Forecast’s brand and its programs for artists and communities; managing a team of content developers and creating a content strategy for Forecast’s website (a hub for information about public art trends globally); creating successful fundraising campaigns; developing digital strategies to promote subscriptions and ads for the international magazine Public Art Review; and managing video production and photography. Show less

Across digital platforms and social media, I championed the MNHS brand and sub-brands, and promoted exhibits, programs, and historical resources to targeted audiences. I led the marketing strategy and content planning for a major website redesign project, resulting in a 30% increase in site traffic. I successfully managed risk by leading the project in-house and worked with senior leadership to manage expectations and deliver exceptional results. As the social media manager, I mentored a team… Show more Across digital platforms and social media, I championed the MNHS brand and sub-brands, and promoted exhibits, programs, and historical resources to targeted audiences. I led the marketing strategy and content planning for a major website redesign project, resulting in a 30% increase in site traffic. I successfully managed risk by leading the project in-house and worked with senior leadership to manage expectations and deliver exceptional results. As the social media manager, I mentored a team of more than 20 staff throughout the state to develop engaging content for historic site visitors, improve engagement across social platforms, monitor and respond to social media discussions, and measure activity and results. Social media followers and engagement increased significantly, as did positive sentiment about MNHS. I developed strategies with the PR team to reach out to media and the public, and successfully managed perception issues and consulted with leadership regarding crisis communications. I also crowd-sourced stories for new exhibits, worked with public programs staff to implement creative ways to share history content online, supported fundraising campaigns, and assisted in the assessment of a new customer relationship management system. Show less

I planned and implemented strategies to publicize the college’s programs, events, services, and accomplishments. I helped launch a new website and a marketing and communications strategic plan, including a new brand identity for the college. I developed online advertising campaigns and measured lead generation; coordinated editorial strategies to tell the college story; launched a blog, internal e-newsletter, and social media accounts; managed web content; produced promotional videos showcasing… Show more I planned and implemented strategies to publicize the college’s programs, events, services, and accomplishments. I helped launch a new website and a marketing and communications strategic plan, including a new brand identity for the college. I developed online advertising campaigns and measured lead generation; coordinated editorial strategies to tell the college story; launched a blog, internal e-newsletter, and social media accounts; managed web content; produced promotional videos showcasing programs to prospective students; and created an internal communications plan. Show less

I developed marketing, PR, and advertising campaigns to raise the profile of research and change perceptions about working with the University. I served as the editor of Research, a print publication for external stakeholders highlighting research projects with impact for the public. I wrote press releases and placed stories with local and national media, including a New York Times story about the Minnesota Supercomputing Institute.