• Develop marketing strategies with emphasis on product, audience, brand identity, and style consistency• Communicate and collaborate with sales and engineering to promote diverse product lines• Lead and manage internal Sage CRM; execute weekly and quarterly sales board reports• Design, maintain, update, and optimize CMS website with white hat search engine optimization (SEO) best practices to rank first page organically for relevant keywords • Utilize Google Analytics, YouTube Analytics, Constant Contact, and Sage CRM to track lead generation• Monitor and analyze report data to identify trends and adjust campaigns as necessary• Produce content for product promotion on company website, news releases, and marketing collateral• Prepare, design, and edit electronic and print collateral including sales presentations, brochures, catalogs, newsletters, dealer books, installation instructions, packaging, trade publication advertising, email campaigns, sell sheets, sales campaigns, and point of purchase merchandise displays• Implement, create, manage, and analyze email marketing campaigns with average open rates 20% above industry average and click through rate 10% above industry average • Execute product competitive market analysis for sales divisions that includes competitor pricing, product features, quality, and packaging with recommendations on how to improve market position • Coordinate planning and design of national and international trade show booth signage and videos• Work closely with distributors to ensure they have current product images, logos, specifications, and features on file for utilization in co-op advertising, catalogs, sell sheets, and websites • Establish and maintain marketing vendor relationships with emphasis on negotiated pricing, timely completion of projects, and ongoing quality evaluations that have resulted in dramatic cost savings

• Used content editor, an interactive flash tool, and HTML to produce user friendly web visual textbooks for Putnam Productions, LLC for 3.5 years

• Managed multiple projects throughout diecast pre-production and production process• Designed vector art to be printed on product, packaging, and collateral• Complied with domestic and international product packaging specifications• Photographed products and manipulated images for decals, carton labeling, promotional materials

• Utilized project management and graphic design skills in fast-paced environment• Executed from creation through print process, custom designed, deadline driven print projects• Coordinated business promotional requests and local university poster campaigns• Fulfilled individualized design needs for social materials

• Instrumental in broadening Career Service department's graphic identity and promotion of their activities, services, and events• Created promotional / informational materials for UNI career fairs, events, and departments• Planned, interviewed, wrote copy, and designed collateral for the UNI Cooperative Education promotional spotlight series that attributed to the Co-op / Internship website winning the title "Best of the Midwest"

• Collaborated with Study Abroad Center Coordinator and peer staff in promoting the center's services, activities, and events• Development, production, & distribution of all fliers, posters, brochures, newspaper ads• Revamped and created over 30 brochures highlighting Study Abroad Center destinations• Nominated UNI Student Employee of the Year for 2005 - 2006 academic year

• Assisted in development, design, maintaining of intranet homepage and supporting webpages• Compiled, edited, and designed biweekly John Deere Waterloo Operations newsletter• Proofread, revised, and sent communication broadcasts to John Deere Waterloo employees• Designed the annual internationally distributed John Deere Worldwide Technology Expo brochure• Redesigned DSS-TV for John Deere employees and plant visitors

* Reviewed manuscripts and completed tasks such as AC reviews, photo research, downloaded images, and proofed manufacturing proofs prior to sending projects to the print vendor. * Assisted Production Dept. during my summer and winter breaks from college (Summer 2004, Winter 2004, Summer 2005, Winter 2005)