Amy Davidshofer Email & Phone Number

Dubuque, Iowa

Dubuque, Iowa

Dyersville, Iowa

• Develop marketing strategies with emphasis on product, audience, brand identity, and style consistency
• Communicate and collaborate with sales and engineering to promote diverse product lines
• Lead and manage internal Sage CRM; execute weekly and quarterly sales board reports
• Design, maintain, update, and optimize CMS website with white hat search engine optimization (SEO) best practices to rank first page organically for relevant keywords
• Utilize Google Analytics, YouTube Analytics, Constant Contact, and Sage CRM to track lead generation
• Monitor and analyze report data to identify trends and adjust campaigns as necessary

Bellevue, Iowa

• Used content editor, an interactive flash tool, and HTML to produce user friendly web visual textbooks for Putnam Productions, LLC for 3.5 years

Peosta, Iowa

• Managed multiple projects throughout diecast pre-production and production process
• Designed vector art to be printed on product, packaging, and collateral
• Complied with domestic and international product packaging specifications
• Photographed products and manipulated images for decals, carton labeling, promotional materials

Dubuque, Iowa

• Utilized project management and graphic design skills in fast-paced environment
• Executed from creation through print process, custom designed, deadline driven print projects
• Coordinated business promotional requests and local university poster campaigns
• Fulfilled individualized design needs for social materials

Cedar Falls, Iowa

• Instrumental in broadening Career Service department's graphic identity and promotion of their activities, services, and events
• Created promotional / informational materials for UNI career fairs, events, and departments
• Planned, interviewed, wrote copy, and designed collateral for the UNI Cooperative Education promotional spotlight series that attributed to the Co-op / Internship website winning the title "Best of the Midwest"

Cedar Falls, Iowa

• Collaborated with Study Abroad Center Coordinator and peer staff in promoting the center's services, activities, and events
• Development, production, & distribution of all fliers, posters, brochures, newspaper ads
• Revamped and created over 30 brochures highlighting Study Abroad Center destinations
• Nominated UNI Student Employee of the Year for 2005 - 2006 academic year

Waterloo, Iowa

• Assisted in development, design, maintaining of intranet homepage and supporting webpages
• Compiled, edited, and designed biweekly John Deere Waterloo Operations newsletter
• Proofread, revised, and sent communication broadcasts to John Deere Waterloo employees
• Designed the annual internationally distributed John Deere Worldwide Technology Expo brochure
• Redesigned DSS-TV for John Deere employees and plant visitors

Dubuque, Iowa

* Reviewed manuscripts and completed tasks such as AC reviews, photo research, downloaded images, and proofed manufacturing proofs prior to sending projects to the print vendor. * Assisted Production Dept. during my summer and winter breaks from college (Summer 2004, Winter 2004, Summer 2005, Winter 2005)

Bachelor Of Arts - Ba, Graphic Communications Management (Marketing Emphasis), Minor: General Business Concepts

Activities and Societies: Cedar Valley Graphic Arts Association Bulletin Editor and Member, Epsilon Pi Tau, Sigma Iota Webmaster and Member.

Search Engine Optimization: Practical Marketing With Google, Bing, And Yahoo (Bus 163 W), A

Social Media Marketing (Bus 166 W), A+

Iowa State University Ciras Boot Camps

Attended boot camps with emphasis on strategic and tactical techniques in content marketing, search engine optimization, search engine.