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Amy Barnett is listed as Author | C Suite Executive | P&L Owner | General Manager | Digital Strategist | Multimedia Storyteller | Public Speaker at Macmillan, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at amyduboisbarnett.com and a matched LinkedIn profile for Amy Barnett.
Amy Barnett previously worked as Book Author at Macmillan and Senior Advisor at Bravo Mondo Corporation. Amy Barnett holds Bachelor'S Degree, Political Science And French from Brown University.
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Results-driven creative and operational executive with proven expertise growing diversified brands by developing winning strategies; building inspired teams; identifying incremental audiences and important trends; and producing engaging and monetizable content. My expertise spans: P&L oversight, creative vision, brand development, video production, social media strategy, revenue/OI generation, data analysis, AVOD/SVOD/FAST channel growth, live event production, podcasting, team building & leadership, branded/native content, audience growth & engagement, affiliate marketing, content licensing, department restructure, digital marketing. I am adept at growing diverse brands with compelling content and innovative monetization strategies. I have worked with many sales and marketing departments to create profitable branded content programs, and to identify impactful messaging opportunities. I have particular expertise in diverse audience targeting and new business development.As well, I am an expert manager with years of experience overseeing large teams, establishing best-in-class operational protocols, building key relationships, working within strict deadlines, and increasing profitability. I am also an effective speechwriter and spokesperson, with extensive media training and almost two decades of experience as a commentator on many national television and radio shows, including CNN, MSNBC, The Today Show, Good Morning America, The Katie Show, NPR, VH1 and BET.I wrote an NAACP Image Award-nominated advice book for women, Get Yours: How to Have Everything You Ever Dreamed of and More (Random House 2007). I am also an award winning fiction writer with several published and anthologized short stories. I’m based in Los Angeles now, but have lived in 12 cities on three continents and speak fluent French.
Listed skills include Content Strategy, Brand Development, Social Media, Editorial, and 46 others.
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New York, Ny, Us
Amy’s debut novel sold at auction in a two-book deal to Flatiron Books, an imprint of Macmillan Publishers. Rights for both novels were also acquired by Simon & Schuster UK. The first novel will be published in Q1 2026. Amy is the author of the 2008 NAACP Image Award-nominated advice book for women, “Get Yours: How to Have Everything You Ever Dreamed of and More.”
Advise newly formed private equity investment firm focused on late-stage media and entertainment companies on investment strategies, operational efficiencies, and high-impact growth opportunities. Develop a deal flow pipeline while fostering relationships with existing partners.
Boulder, Colorado, Us
Outside Inc. is the premier destination for 80 million active lifestyle enthusiasts and home to leading endurance sports, outdoor, and healthy living/wellness brands. Led a team of 160+ employees with full responsibility for P&L, business strategy, editorial, technology, and operations for 16 iconic media brands and Outside Studios’ linear and FAST channels. Responsible for driving subscribers to the O+ AVOD and SVOD app. Report directly to CEO. • Improved efficiency and content quality by restructuring the content team from the ground up. Within three months, developed and operationalized a new digital-first org structure that eliminated silos, improved daily workflow, increased resource efficiency, drove operating income, and facilitated digital brand launches. • Established new cross-platform video strategy. Created Outside Studios to consolidate video/television production. Developed a catalog of engaging and monetizable video content that powered advertising revenue and Outside+ membership. Produced robust slate for O&O, CTV, and social channels that included: premium series pilots, shoulder content, short-form digital video, podcasts/vodcasts, and vertical video. • Grew O&O audience. Conceived and executed a network-wide internal syndication strategy to maximize content efficiency, increase inventory in the highest CPM environments (drove 1M incremental pageviews within two weeks of launch), and create more audience engagement. Implemented SEO best practices and CMS platform fixes, launched external syndication plan, improved social and newsletter strategy.
New York, Us
Managed P&L, team of 80+ and all aspects of content development and production, business strategy, product, technology, and operations for BET’s digital platforms. Responsible for generating two billion annual video views while driving cultural relevance and growing operating income. • Transformed BET Digital (BETD) into an OI-positive business unit by expanding digital footprint and monetization opportunities. Developed and operationalized a growth strategy that drove creative innovation, audience and SVOD subscriber expansion, and incremental revenue.• Revamped creative vision and implemented it across O&O and social platforms. Created high-performing franchises: unscripted and scripted video series, livestreams, articles, podcasts, AR filters, merchandise, and virtual events. Executed BET’s first-ever partnerships with Facebook News, Tik Tok, Instagram.• Doubled editorial content output within six months by improving operational productivity through streamlined processes, cross-departmental protocols, and restructured reporting lines. • Increased O&O audience by re-launching flagship website. Redesigned BET’s site; oversaw migration to Webplex platform to upgrade user experience, CMS functionality, and monetization. Strengthened SEO standards and incorporated data analytics to improve the organic performance of digital-first IP. • Drove exponential revenue growth. Developed a branded content strategy and production process that yielded a 40% growth in editorially driven high-margin campaigns. Completed first-ever BETD content licensing deal: Produced six original series with 48 episodes of long-form video to post on a T-Mobile streaming platform. • Growth plan resulted in a record-breaking year for digital revenue and operating income. In 2020, organic editorial video views increased 130%, overall social footprint grew 17%, and revenue grew 33%. Exceeded 2021 goals by over 200 million video views: increased revenue by 60% and OI by more than 9x YOY.
Los Angeles, Ca, Us
Led digital strategy and operations for Byron Allen’s Entertainment Studios including theGrio. Oversaw content vision and production, audience development, social media, analytics, ad operations, strategic partnerships, business development, editorial P&L, and digital team.• Re-envisioned corporate digital strategy to maximize monetization and expansion opportunities. Relaunched the Entertainment Studios (ES) website to increase marketing reach and revenue potential. Implemented audience development and social media strategy for ES and its individual properties. Evaluated acquisition targets.• Doubled content output by implementing fresh creative vision and improved editorial infrastructure. Introduced new daily video shows and live social media programming. Conceived winning branded content concepts and executed multiple campaigns with major new advertisers. Migrated site to new CMS.• Growth plan yielded triple digit increases in footprint and revenue. YOY increases were as follows: organic traffic by 110%, monthly video views by 600%, social footprint by 250%, and revenue by 300%.
Founded a production company and consultancy specializing in multi-format and multi-platform content strategy, brand development, monetization, diverse audience targeting, integrated marketing, talent relations, sales conversion, speech writing, and television production. Consultancy clients included:• Hallewood: Halle Berry’s digital platform – Oversaw the launch of the Hallewood site and app. Developed brand architecture; implemented corresponding voice and visual aesthetic across all content and marketing channels. • Mayvenn: Series A-stage beauty and technology startup – Advised on overall brand strategy, content marketing, internal/external communications, social media, and influencer plan.• We Are Onyx: Early-stage subscription-based beauty startup – Led business pivot and directed new brand direction and content strategy; oversaw development of new site map, sales conversion, and digital influencer plan. • Lauren Zander/Handel Group: Created new brand mission and communications goals for national coaching company; forged strategic relationships that resulted in a Conde Nast-produced online video series, a monthly column in Shape magazine and a deal with Endemol’s non-scripted television division.
Bristol, Ct, Us
Recruited to lead the launch of a groundbreaking premium digital brand brand focused on the intersection of sports and culture. Managed the editorial P&L and recruited a high-profile team. Oversaw content production, daily operations, sales/marketing strategy, and brand development.• Conceived editorial strategy and operational infrastructure. Created the brand identity, editorial vision, and daily workflow for the site. Built a team of best-in-class content creators and digital marketing experts from 2 to 12.• Created launch plan for editorial, sales and marketing. Worked with ESPN executive leadership on a rollout strategy including branding, social media, marketing campaigns, and sales projections.
Evanston, Illinois, Us
Developed and taught graduate business school course on digital media marketing. Topics included: Cross-platform content, brand development, content marketing, data analysis, strategic partnerships, sales conversion, competitive analysis, sales strategies, communications/social media planning, distribution networks, entrepreneurship.
Us
Recruited to reinvent iconic media brand. Oversaw editorial P&L, daily production operations, all aspects of brand development, and marketing/communications strategy. Responsible for $60 million print and digital business, and 30-person team. Oversaw $8,000,000 budget. • Brought relevancy to a stagnant legacy brand by executing Ebony’s first top-to-bottom redesign in its 67- year history. Completely redefined the content strategy and design aesthetic. The new editorial vision and workflow resulted in an 15% increase in rate base. AdAge listed Ebony as a 2012 Magazine Brand to Watch, and we won a record-breaking 28 NABJ Salute to Excellence Awards.• Improved Ebony.com traffic by 500% in one year. Worked with Code and Theory agency to re-imagine and re-launch the site to reflect the new content and monetization strategy. Launched apps for the iPad and Kindle.• Drove incremental revenue by creating resonant and monetizable franchises, and winning sales/marketing campaigns. Generated new multi-million-dollar clients including: Unilever, Nationwide Insurance, Chevrolet, L’Oreal, Hennessey, United Airlines, LucasFilm, Universal Pictures.
Broadway Books/Random House published my NAACP Image Award-nominated empowering advice book for women.
New York, Ny, Us
Led all aspects of magazine/website production and staff management, and oversaw final editing of all copy, design, and photography. Served as editorial lead for multimedia, public relations, advertising, and marketing programs. Obtained exclusive press-generating interviews with Judith Regan and Jennifer Lopez.• Re-invigorated digital presence. Managed a website redesign that introduced video, daily news, interactivity.• Oversaw all aspects of 500-guest 140th anniversary party. Hired and managed event production agency; managed all creative elements and logistics including a charity auction and Stevie Wonder concert.
New York, Ny, Us
Recruited to revitalize down-trending magazine experiencing circulation and market share decreases. Managed all aspects of brand development, marketing/communications, story/art approval, editorial flow, production process. Oversaw $11,000,000 budget and 55-member editorial team.• Grew paid circulation and reader satisfaction by redesigning the magazine with a new content strategy that boosted: reader satisfaction over 40% to the highest level since 2000; the 12 to 19-year-old MRI audience 4% to over 7 million; and paid circulation 5% to more than 1.5 million.• Expanded digital footprint by executing a website redesign that included the first-ever daily use of video on a digital publishing platform. The website’s unique visitors increased 86% and pageviews grew by 93%.• Generated significant increase in advertising revenue Developed monetizable editorial franchises such as Young Hollywood and Teen People Beauty Awards; amplified the scale of tentpoles like 20 Teens Who Will Change the World; conceived and produced the Teen People Celebrity Beauty Book that sold over 120,000 copies.
Turned around early-stage magazine with low circulation and limited ad revenue; created stylish, culturally impactful juggernaut. Hired 17-member editorial team; managed all aspects of editorial content and production process. Oversaw $5,000,000 budget.• Transformed publication into a groundbreaking media brand and doubled the rate base from 200K to 400K. Redefined the brand mission and executed a total redesign of the magazine including: a new logo, clear and monetizable FOB and BOB departments, and a substantive feature well. • Revamped online presence by relaunching Honeymag.com. Led digital strategy; managed online consultants; increased web-generated subscriptions 100%. • Increased market visibility by establishing and nurturing key relationships in entertainment and style industries; conceptualized and executed major marketing and public relations initiatives. • Increased revenue by boosting advertising pages 34% in 2001 and an incremental 20% in 2002.
Brooklyn, New York, Us
Promoted after one year from Fashion and Beauty Features Editor position to lead the magazine’s largest editorial center. Revived underperforming department with low reader/advertiser response. Managed five editors and departmental budget. • Transformed Lifestyle Department to become magazine’s largest and most profitable; redefined mission, added features that reflected emerging trends, lowered text and image costs by renegotiating contracts, and increased editorial pages from 8 to 14.• Fashion and Beauty Features Editor — Turned underperforming department into a significant profit center for the Essence brand.
Oversaw editorial content and direction, editorial P&L and marketing materials for luxury website and quarterly consumer magazine. Hired and managed eight-member editorial team. FashionPlanet.com won several awards, including: Project Cool Site, Fashion.net Select, High Five’s Excellence in Site Design.
Quick answers generated from the profile data available on this page.
Amy Barnett works for Macmillan.
Amy Barnett is listed as Author | C Suite Executive | P&L Owner | General Manager | Digital Strategist | Multimedia Storyteller | Public Speaker at Macmillan.
AeroLeads has found 1 work email signal at @amyduboisbarnett.com for Amy Barnett at Macmillan.
Amy Barnett is based in Los Angeles Metropolitan Area, United States while working with Macmillan.
Amy Barnett has worked for Macmillan, Bravo Mondo Corporation, Outside, Paramount, and Entertainment Studios.
You can use AeroLeads to view verified contact signals for Amy Barnett at Macmillan, including work email, phone, and LinkedIn data when available.
Amy Barnett holds Bachelor'S Degree, Political Science And French from Brown University.
Amy Barnett is listed with skills including Content Strategy, Brand Development, Social Media, Editorial, Creative Direction, Public Relations, Blogging, and Editing.
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