Industry: Enterprise & Multi-Family TechnologyProduct: Arrival Solutions (Parking, Desk/Meeting Rooms, Occupancy & Access Control)Target: Fortune 500/Global 2000, Enterprise & Large Multi-Family Properties

Industry: HR Technology Product: AI Talent Intelligence SolutionsTarget: Fortune 500/Global 2000, EnterpriseAs a member of the Executive Leadership Team at Retrain.ai, I was responsible for driving brand development, positioning, and demand generation to fuel business growth. I led the strategic planning and execution of comprehensive marketing initiatives that aligned with our business goals and enhanced both direct and channel partner marketing efforts.Among my accomplishments in this role, I:- Spearheaded the development and execution of B2B marketing strategies, contributing to over 30% of sales funnel opportunities and driving a 260% YoY increase in opportunity generation.- Generated more than $9.2M in pipeline opportunities, achieving an average cost per lead under $100 within the first 12 months.- Orchestrated a company-wide brand refresh and new website launch, resulting in a 500%+ increase in website traffic and a 1100%+ growth in inbound lead generation YoY.- Conceptualized and launched the industry's first Responsible HR Forum, attracting HR leaders from enterprise and Fortune 500 companies.- Secured corporate sponsorships and collaborated with industry thought leaders to expand public relations, leading to features in major publications such as Fast Company and Forbes.- Managed a $2M annual marketing budget while serving as a key member of the Executive Leadership Team.My accountabilities in this role included: Strategic Operations Planning | Brand Development | Demand Generation | Team Leadership | Public Relations | Strategic Initiatives

Industry: HR Outsourcing (PEO) Product: Professional Services & HRIS Technology Target: Small & Medium Business (SMBs)As part of the Executive Leadership Team, I owned and oversaw all brand development, positioning, and demand generation to drive new sales opportunities and new business through multi-channel marketing strategies and solutions. I also led the development and execution of the annual marketing strategy to ensure all direct and channel partner marketing solutions drive tangible growth aligned to defined business objectives and goals.Among my accomplishments in this role, I:- Achieved 53% of annual marketing target by end of H1 2021 through strategic, customer-centered campaigns and initiatives, with 50% Lead to MQL conversion rates and 70% SQL to Opportunity in 2021.- Spearheaded an empathetic sales approach during the COVID-19 pandemic to maintain account communication through highly transparent and genuine client engagement, successfully sustaining RFI production rates during the pandemic while building foundational trust with prospects and existing accounts.- Expanded empathetic sales approach, leading the development of a Relief Navigator microsite to aggregate national, regional, and state-level funding information relevant for small businesses. - Led company rebrand to reposition the organization as a national provider, directing full website redesign and launch, corresponding social media and digital marketing campaigns, and the launch of a new service-based solution. My accountabilities in this role included: Strategic Operations Planning | Brand Development | Departmental Management | Team Leadership | Strategic Initiatives

Industry: IT Infrastructure & Cybersecurity Product: Hardware, Software, Security Consulting Services (VAR)Target: Mid Market to EnterpriseI directed and launched Myriad's rebrand within the first 8 months while supporting and enabling sales teams to execute customer engagement programs, drive strategic brand development, and spearhead company repositioning towards expanded VAR services and holistic cybersecurity solutions and support.Among my accomplishments in this role, I:- Reimagined and mobilized a new live event strategy to develop a continuous feedback and engagement loop with enterprise accounts, creating innovative events tailored to unique customer interests, generating a tangible increase in booked gross profit. - Championed the ground-up development and launch of the company’s first SEO and digital advertising strategy in alignment with the company rebrand. Within this role, I exceed our target with 40 engaged, net new logos through direct inbound marketing efforts.- Regularly supported and led internal employee development and mentorship committees, advising the existing internal DEI group to provide structural guidance and support while independently founding an internal Women’s Organization to foster monthly discussions on building career paths in traditionally male-dominated industries.

Industry: Corporate Real-Estate Product: Space Planning Technology (SAAS) Target: Mid Market to EnterpriseWithin this role, I directed all planning and mobilization for the global B2B lead generation and geo expansion programs, reporting to the COO to manage a global company rebrand within the first 5 months. I strategically led multiple teams and cross-functional partners to redesign the company logo and website, generate new web content, and develop tactical advertising, email marketing, and trade show strategies aligned to unique business goals and targets. Among my accomplishments in this role, I:- Revolutionized the sales enablement efforts, ensuring all sales emails, content, and collaterals align to new brand standards and company vision.- Spearheaded various strategic lead generation efforts, new social media and live event strategies, and the integration of SEO to secure dominant organic search position, increasing social media leads by 80% in 2017, driving a significant improvement in the annual YOY revenue.- Championed an integrated marketing approach to achieve a 46.2% increase in open rates and a 500% increase in new contact generation.

Industry: Data CentersProduct: Wholesales & Build to SuitTarget: Fortune 500/Global 2000I was brought into this executive role to lead the total development and activation of all national B2B demand and lead generation campaigns. I owned all budgetary, KPI, and ROI tracking accountability while partnering with other executive leaders to redefine business vision and brand through various initiatives including a full website redesign and development of new sales presentations and proposal decks.Among my accomplishments in this role, I:- Directed the ground-up development of a corporate branding program to realign business guidelines and vision while spearheading full-scope website redesign, increasing site traffic by 57.7%.- Successfully secured an exclusive contract with a valued tenant through tactical inbound marketing efforts.- Implemented Hubspot to increase multi-channel focused outbound marketing- Oversaw fiscal management of departmental budget and forecasting- Developed ground-up corporate branding program - guidelines, visions & voice

Industry: Advertising TechnologyProduct: White-Labeled Job Board Technology Target: Partner Channel Model with Online Publications & Newspapers (SAAS)As Marketing Communications Manager, I was responsible for brand strategy, public relations & thought leadership development, product marketing, channel communications, affiliate marketing & support. Additionally, I partnered closely with senior leadership and completed high-profile projects in communications, advertising, creative, digital marketing and social media. I also established the first RealMatch Affiliate Marketing Support program to provide RealMatch partners with targeted marketing messaging, tools, best practices, training support and network events needed to become a competitive recruitment advertiser within their market.Among my Key Highlights, I was: - The lead developer of RealMatch’s comprehensive corporate communications strategy- The manager, copywriter and curator of RealMatch’s thought leadership initiatives- The founder, creator and manager of RealMatch Innovation User Summit- The creator and coordinator of first RealMatch Affiliate Marketing Support program- The Manager of Creative Coordinator responsible for graphic design development

Industry: Supply Chain TechProduct: Supply Chain Solution (SAAS) Target: Fortune 500/Global 2000 (Apparel & Footwear)My primary responsibility is the execution of US-based Corporate & Product marketing, which includes but not limited to: pr and communications, campaign strategy, creative development & execution, cultivation of internal/external branding, market research, product development, print & web design, and website development & management.Sales Development- Conducted writing workshops with sales staff to refine VITO letter writing process & communications- To date sales staff has seen a 65% increase in response rates since writing workshopsProduct Development- Project Manager of Content Collaboration Portal (CCP) marketing, market research & sales execution- Worked closely with Product Development Team to enhance CCP’s features, functionalities and positioningManagement Experience- Manager of part-time Market Researcher- Mentored and managed summer intern for ecVision's Content Collaboration Research & Development Website Redesign & Re-launch- Completed redesign & re-launch within 5 month time frame set by Senior Management- Authored new website content to align with the corporate image & branding- Co-designer of website layout & imagingGoogle Placement- Achieved first page/first position status on Google within the first 4 months of the re-launch for predetermined search terms set by Senior ManagementIn-House Designer- Designer for all print & web market collateral- Designed & launched over 30 advertisement campaigns (web & print) in the 2011 - 2012 Fiscal Year- Designed & implemented PPT, Whitepaper & Slick branding templatesExhibit Management- Executed marketing advertisement campaigns as required per show- Coordinated installation and dismantling of show exhibits as required per show- Designed new booth materials required per show- Furthers industry knowledge by attending available speaking sessions during conferences

Industry: Nonprofit TechnologyProduct: Fundraising & Membership Management Solution (SAAS) Target: 5013c.Among my Key Highlights in Marketing, I: - Was the Administrator of online and print development, design and production- Was the HTML eMail designer and messaging creator for corporate eMail campaigns- Was the Social Networking developer and moderator of Twitter and Facebook participation- Was a Brand and product development coordinator- Was a webinar presentation supervisor for over 30 quarterly presentations- Was the lead developer and content editor of a designated micro-site development team- Was the creator, designer and editor of www.roomandresourcemanager.com- Was the content administrator of the company website www.csystemsllc.net- Was the event/conference planning coordinator for over 15 yearly conferences in the US and Canada- Cultivated and implemented several conference focused marketing and eMarketing campaigns- Attended, setup, and exhibited at multiple industry conferences and events- Maintained company data bases: iMIS and Connect WiseAmong my Key Highlights in Sales, I:- Conducted continuous industry research for new prospects- Scheduled and participated in face to face meetings with prospective clients- Trained new employee in industry and telemarketing campaigns- Achieved and surpassed (C) Systems’ new employee sales record- Was the Proposal, Master Consulting Agreement and Task Order writer- Tracked and managed new business opportunities as the sales initiator

My work as a Marketing Assistant at UREC focused primarily on the creation of online and print promotional materials including flyers, tri-folds, banners, online campaigns, and other materials for the Aquatics, Group Fitness and Sport Club departments.Each campaign was designed to increase campus awareness of the programs, boost registrations and develop brand recognition for each department.

As a writing consultant, I worked in one-on-one sessions with Undergraduate, Graduate and ESL students on a variety of writing composition assignments. My primary focus for each session was to guide and teach students on structural development, organizational flows, clarity, coherence, syntax and grammar. This position required the completion of a semester long course.