Amy Dee Email & Phone Number

United States

Carlisle, Pennsylvania, United States

Guided, monitored, and led the marketing/products team which owned branding, new product launches, pricing, social media campaigns, print advertising, communications (internal/external), public relations, product training, and tradeshows. Developed and implemented multi-faceted marketing plan driving brand awareness. Copywrote and edited website content, blog, social media (Facebook, Twitter, LinkedIn, and Instagram) to establish brand credibility/authority, improve SEO, increase brand engagement, and provide greater brand discovery opportunities.

New Hampshire

Implemented and executed vertical-specific marketing strategies to achieve P&L objectives by working cross-functionally with Sales, Business Development, Product & Brand Management, Creative Services, Sales Operations, and Digital/eCommerce teams. Designed and executed growth strategies, marketing campaigns, implemented account-based marketing tactics and sales tools to grow the sales pipeline and ultimately revenue.

New Hampshire

Revolutionized the firearms shopping experience by reinvigorating the SIG store-in-store program. Point of Sale vendor management for better service, efficiency and cost savings. Worked cross-functionally to develop and execute promotional activity across all business units and all trade classes. Implemented campaigns to meet aggressive growth targets. Advanced training platforms across the product business units.

Madison, Nc

Developed, drove, and implemented promotional activity across all classes of trade; direct or two-step. Implemented campaigns to expand market share and pursue aggressive growth targets. Worked closely with all business aspects to gather product, channel insights and execute programs. Supported brand development and experiential activities. Utilized data and shopper insights to direct programs, category distribution and market share.

Madison, Nc

Liaison for internal and external clients: Sales, Product, Brand, Finance, Legal, Product Planning/Scheduling, Analytics, and Customer Service. Managed and directed Canadian channel market strategy. Managed development and execution of innovative point of purchase materials.

Developed short and long term global strategy for Haircut Kits, global product roadmaps based upon consumer insights inclusive of tier strategy (attributes and features), analyzed global product profit and loss to determine model consolidation and Remington market analysis (share and model productivity, global profit analysis, competitive products and key price points). Position was eliminated due to structural reorganization.

Madison, Wisconsin Area

Managed North American Haircut Kit and Detail Trimmer product portfolio, including new product launches, product profitability and SKU rationalization. Grooming Team liaison with Canadian Sales Office to effectively communicate all program and product initiatives.

Madison, Wisconsin Area

Managed internal and external cross-functional merchandising team including supply chain, engineering, creative, marketing and plant production to deliver compelling merchandising solutions to retail in a timely and efficient manner. Maintained and promoted the brand messaging across all programs.

Madison, Wisconsin Area

Marketing leader on the Remington – Rayovac acquisition team. Ensured smooth transition of all trade marketing programs over a six-month transition period including product education, category management tools, retailer requirements, execution of reconditioned shaver business, displays and assortments.

Bridgeport, Ct

Utilized data and shopper insights to provide recommendations to drive category distribution and market share. Responsible for developing, driving and implementing channel strategy and display programs for the national chain stores and for the secondary reconditioned market. Liaison with the Canadian Sales Team to convey marketing strategies and timelines. Remington Products Company purchased by Spectrum Brands.

Marketing

Ba, English