Amy Dee work email
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Compelling, globally-focused, performance-driven marketing strategist who excels in solution selling, developing comprehensive training platforms, executing new product launches, and managing trade shows. Motivated self-manager with expertise in innovating, designing, executing, and measuring go-to-market programs delivering on corporate key initiatives. Accomplished organizational leader, effective communicator, and cross-functional team manager with strong project management and budgeting skills. Marketing Maven |Channel Marketing | Go-to-Market Strategy | Business DevelopmentEmail: amydee70@yahoo.comSenior marketing strategist who excels at building measurable multi-channel go-to-market strategies cross-functionally with internal and external stakeholders. Able to identify, communicate, execute, and optimize campaigns for awareness and demand generation campaigns tied to profitable growth.Innovative change management leader who orchestrates, guides, and executes corporate restructuring to maximize internal resources. Has an ability to identify personnel strengths and redefine roles to be able to capitalize on limited resources.Core Competencies: • Strategic Vision• Business Development• Go-To-Market Channel Strategy• Sales Enablement• Competitive Analysis • Program Management• Lead Generation• SEO• Social Media Engagement• Executional Excellence• Team Leadership• Event ManagementDeveloped and executed North American omnichannel promotional calendars, enhanced communications, training, and accountability; drove direct sales increase by an average of 22% year over yearIncreased dealer direct sales by structuring, aligning, and implementing a Retail Sales Specialist team (20 people) and an In-Field Sales Training and Support Team (5 people) to improve dealer relationships Revolutionized outdoor industry customer experience through the Elite Dealer Program and in-store experience; sales increased by 300% on average per location. Expanded program from 11 to 32 locations in 1-year.Contact me at amydee70@yahoo.com about your marketing opportunities.
Amy Dee Marketing Services
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Independent ContractorAmy Dee Marketing Services Apr 2020 - PresentUnited States
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Products & Marketing ManagerFlight Systems Industrial Products Oct 2021 - Apr 2023Carlisle, Pennsylvania, United StatesGuided, monitored, and led the marketing/products team which owned branding, new product launches, pricing, social media campaigns, print advertising, communications (internal/external), public relations, product training, and tradeshows. Developed and implemented multi-faceted marketing plan driving brand awareness. Copywrote and edited website content, blog, social media (Facebook, Twitter, LinkedIn, and Instagram) to establish brand credibility/authority, improve SEO, increase brand engagement, and provide greater brand discovery opportunities. -
Vertical Marketing ManagerFlir Systems Jul 2018 - Mar 2020New HampshireImplemented and executed vertical-specific marketing strategies to achieve P&L objectives by working cross-functionally with Sales, Business Development, Product & Brand Management, Creative Services, Sales Operations, and Digital/eCommerce teams. Designed and executed growth strategies, marketing campaigns, implemented account-based marketing tactics and sales tools to grow the sales pipeline and ultimately revenue. -
Director, Channel MarketingSig Sauer, Inc. Mar 2016 - May 2017New HampshireRevolutionized the firearms shopping experience by reinvigorating the SIG store-in-store program. Point of Sale vendor management for better service, efficiency and cost savings. Worked cross-functionally to develop and execute promotional activity across all business units and all trade classes. Implemented campaigns to meet aggressive growth targets. Advanced training platforms across the product business units. -
Director, Channel MarketingRemington Arms Company Nov 2012 - Feb 2016Madison, NcDeveloped, drove, and implemented promotional activity across all classes of trade; direct or two-step. Implemented campaigns to expand market share and pursue aggressive growth targets. Worked closely with all business aspects to gather product, channel insights and execute programs. Supported brand development and experiential activities. Utilized data and shopper insights to direct programs, category distribution and market share. -
Channel Marketing ManagerRemington Arms Company Jul 2009 - Oct 2012Madison, NcLiaison for internal and external clients: Sales, Product, Brand, Finance, Legal, Product Planning/Scheduling, Analytics, and Customer Service. Managed and directed Canadian channel market strategy. Managed development and execution of innovative point of purchase materials.
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Global Product ManagerSpectrum Brands Oct 2008 - Dec 2008Developed short and long term global strategy for Haircut Kits, global product roadmaps based upon consumer insights inclusive of tier strategy (attributes and features), analyzed global product profit and loss to determine model consolidation and Remington market analysis (share and model productivity, global profit analysis, competitive products and key price points). Position was eliminated due to structural reorganization. -
Brand ManagerSpectrum Brands Jan 2008 - Oct 2008Madison, Wisconsin AreaManaged North American Haircut Kit and Detail Trimmer product portfolio, including new product launches, product profitability and SKU rationalization. Grooming Team liaison with Canadian Sales Office to effectively communicate all program and product initiatives.
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Manager Of Merchandising And Trade RelationsSpectrum Brands Aug 2004 - Jan 2008Madison, Wisconsin AreaManaged internal and external cross-functional merchandising team including supply chain, engineering, creative, marketing and plant production to deliver compelling merchandising solutions to retail in a timely and efficient manner. Maintained and promoted the brand messaging across all programs.
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Trade Marketing ManagerSpectrum Brands Apr 2004 - Jul 2004Madison, Wisconsin AreaMarketing leader on the Remington – Rayovac acquisition team. Ensured smooth transition of all trade marketing programs over a six-month transition period including product education, category management tools, retailer requirements, execution of reconditioned shaver business, displays and assortments.
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Trade Marketing ManagerRemington Products Company Jan 2000 - Apr 2004Bridgeport, CtUtilized data and shopper insights to provide recommendations to drive category distribution and market share. Responsible for developing, driving and implementing channel strategy and display programs for the national chain stores and for the secondary reconditioned market. Liaison with the Canadian Sales Team to convey marketing strategies and timelines. Remington Products Company purchased by Spectrum Brands.
Amy Dee Skills
Amy Dee Education Details
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Marketing -
English
Frequently Asked Questions about Amy Dee
What company does Amy Dee work for?
Amy Dee works for Amy Dee Marketing Services
What is Amy Dee's role at the current company?
Amy Dee's current role is Global Marketing Maven | Brand | Channel/Trade | Digital || Industries - Outdoors | Electronics |Material Handling | Golf.
What is Amy Dee's email address?
Amy Dee's email address is am****@****lir.com
What is Amy Dee's direct phone number?
Amy Dee's direct phone number is +160361*****
What schools did Amy Dee attend?
Amy Dee attended Seneca Polytechnic, York University.
What skills is Amy Dee known for?
Amy Dee has skills like Cross Functional Team Leadership, Product Marketing, Consumer Products, Product Development, Marketing Strategy, Management, Marketing, Strategy, Customer Insight, Retail, Pricing, Brand Management.
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