Amy Degner Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Austin, Texas, Us

Founded and engineered the start-up of a private school. Established a 501c3. Formalized the mission, vision, and philosophy*Produced a strategic plan including market sizing, go-to-market materials, and social media campaign with targeted web content to drive community awareness *Initiated a Facebook Ad and email campaign using MailChimp to connect with potential customers *Generated user stories and established product backlog, and developed initial $400K annual budget*Launched development campaign including landing pages, acknowledgement letters, and sponsorship packages to raise $10K in start-up funds

Developed market research, competitive intelligence and social media content for internal marketing team*Researched key competitive differentiators including go-to-market tactics, product feature strengths and gaps, and pricing comparisons*Analyzed usage metrics of an underused product to effectively message and position product while creating customer value*Created original content and launched digital advertising, PR and social media campaigns

Jacksonville, Fl, Us

Directed multiple cross-functional project teams for diverse business, technology, and product projects*Focused three teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget and with the desired results*Mitigated risks through careful project planning, execution and monitoring, issue management, risk management, quality assurance, and stakeholder communications*Anticipated, guided, and communicated changes effectively in rapidly evolving business environments

Compiled and analyzed customer data; partnered cross-functionally to create customer personas for internal use, resulting in a better understanding of customer dynamics as well as an overall appreciation of the customer*Crafted strategic market research activities; evaluated existing research, refined strategies for future studies including a 12-month roadmap *Performed extensive market research, information analysis and interpretation; authored report summarizing information*Formalized and managed a $660K annual budget

Collected intelligence and data using primary and secondary resources to evaluate competitive threats*Functioned as lead negotiator/primary point of contact for content acquisition deals; negotiated contract renewals totaling $109MM annually*Created sales battle cards and competitive profiles including pricing, key features, and marketing strategies*Produced internal competitive presentations including industry trends, innovations, competitive threats, and strategy recommendations

Managed corporate library (print and digital) worth $300K including vendors such as LexisNexis, Factiva, Edgar, 10KWizard, and a variety of industry publications*Evaluated the entire information collection and weeded out old and outdated material, replacing with user and technology-friendly material and tools that benefited Hoover’s as a whole*Standardized search strings and resources for editors and increased productivity 15%; improved online access to materials for editors*Spearheaded the creation of a company-wide Competitive Intelligence Program that effectively and consistently drove the identification of competitors products, services and features *Managed a team of five, including interviewing, hiring, delegating responsibilities, evaluating performance and setting/monitoring team production

Austin, Tx, Us

Research AssociateResearched and validated business plans for new investments and portfolio companies*Identified reports and statistics used in competitive positioning and sales initiatives for diverse software, semiconductor and communications start-up companies*Investigated product pricing, distribution channels, partnerships and market share used to set portfolio business strategies

-Created online tutorials on search engines for a web-based undergraduate computer class using Camtasia and Dreamweaver-Developed course content, curriculum, materials and aides, teaching technology-related graduate coursework

-Conducted reference interviews and identified relevant psychology, English and chemistry resources from print and online library collections for community college students

Mckinney, Tx, Us

-Instructed high school and college students, and community members in the use of library catalogs, online databases, Internet and print media resources-Researched, organized and presented seminars on admissions, financing and matriculating through college for college-bound high school students-Evaluated books and online resources for relevancy, currency and importance in a collection-Received, processed and cataloged library/media materials for three (3) campuses-Reorganized video and compact disc collections to facilitate browsing using a homegrown organization scheme

Mlis, Information Science

Spanish - Exchange Student

Ba, Psychology

Education record