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I am recognized by executive teams as a leader who translates CEOs’ vision into actionable roadmaps to ensure the successful launch and scale of products from concept to delivery. I fuel business growth by assembling teams, implementing tools and processes, and leading strategic initiatives to achieve commercialization goals. Tackling business challenges head-on, I bring a solutions-oriented approach to ensure attainment of short and long-term objectives while offering the ability to pivot based on organizational needs and changing market demands. With a process improvement focus and a background enabling efficiency gains and productivity improvements, I am adept at managing mission-critical projects throughout entire lifecycle, driving turnarounds, and navigating change. Growth-Focused Leader: Built high-performance teams and developed programs to upskill employees and foster employee-first culture; created foundational processes to advance business objectives. Strategic Executive Partner: Collaborated with Executive Leaders, Boards of Directors, and internal/external partners to fuel advancement of company missions, defining operations, sales, and product strategies.Specialties:Strategic Planning | Strategic Execution | Change Leadership | Project ManagementCritical Thinking | Staff Leadership | Process Improvement | Business StrategyCommercial Strategy | Strategic Partnerships | Business Transformation
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Vp, Account ManagementLocality StreamingNew York, Ny, Us -
Vp, Account ManagementLocality Streaming Jun 2023 - PresentNew York, Ny, Us -
Strategy | Sales Enablement | Commercialization | Partnerships | ProductExploring New Opportunities In Driving C-Suite Vision Jan 2023 - Apr 2023
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Evp, Product | Vp, Platform Provantagex (Division Of Itn Holdings Company)Provantagex 2017 - 2021New York, Us• Built unified Product team of 7 Business Analysts and 2 Designers from ground up to support major development project while handling UAT Testing, Release Readiness, and Sales Enablement. • Designed and launched new website, collaborating across organization to meet business stakeholders’ needs; met aggressive 2 week timeline despite minimal budget allocation. • Created, produced, and presented Playbook encompassing industry analysis and revenue projections for new media channels platform; gained approval and adopted Playbook for use in company audit. • Managed 3rd party audit, serving as primary contact with consultants, delivering all requested materials in timely fashion. • Selected as internal point person to support consultants in addressing audit finding, regularly communicating with Executive team on status; drafted strategic transformation plan and aided in change execution.• Drove transition from waterfall to agile methodology, critical to advancing major year-long development project. • Led efforts to address stewardship project, impacting all levels of new platform; conducted extensive stakeholder engagement to achieve alignment of objectives, established project plan, and drove execution of deliverables. • Leveraged Zendesk capabilities to capture and communicate requests and bugs across all teams. -
Vp, Advanced TvCadreon 2016 - 2017New York, Ny, Us• Improved morale and performance of Advanced TV team and positioned as valued resource across organization and with agency partners through staff training and upskilling.• Increased product adaptation by creating best practices and new service model improving response time by 40%. -
Chief Media OfficerTommie Copper 2013 - 2016Mount Kisco, Ny, UsChief Media Officer, 2015 - 2016VP of Media Services, 2014 Director of Media, 2013 - 2014 • Developed protocols for daily reporting and weekly reviews to achieve greater transparency of revenue tracking for Executive team.• Assumed oversight of off-site Customer Service team, establishing procedures and objectives; improved employee morale and integrated team into organization.• Managed crisis situation due to failed website launch in Q4, typically company’s busiest season; appointed project manager, salvaged effort, relaunched website in Q1 as new marketing element. • Addressed overflow of unsold and stale inventory by partnering with Barter Agency to sell product and effectively improved financials. • Created vendor vetting, tracking, and review process cross-organization, eliminating confusion and standardizing process. • Developed and executed process for internal production team to organize filming and marketing material, improving efficiency across internal departments. • Compiled all reports and data requests to support PE capital raise effort, securing $12M. -
Svp, Managing Director, National BroadcastKsl Media 2012 - 2013New York, Ny, Us• Managed $150 million across all accounts; major clients included BUSA, Guitar Center, PetSmart, Roche, and Toshiba. • Instrumental in PetSmart transition to agency and subsequent 15% savings achievement over 12/13 broadcast year.• Strategically executed 13/14 Upfront plan by purchasing to GRP in lieu of dollar goals; efforts resulted in $3 million in reinvested savings without compromises to mix, and average W2554/Pet Parent ratings.• Served as main agency contact for Wellness business; spearheaded effort to air on national TV for first time. -
Consultant & Project Manager - Media Testing (Contract)Reckitt Benckiser 2012 - 2012Slough, Berkshire, Gb• Delivered test in seamless fashion and provided findings used in agency’s TV media buying strategy. -
Svp, Group Director | Vp, Group DirectorCarat 2005 - 2011London, England, Gb• Coordinated all value-added and multi-platform sponsorship programs, including groundbreaking Home Depot/ESPN College Game Day Sponsorship and Outback Bowl College Football Title Sponsorship.• Served as point person throughout negotiations with ABC, A&E Networks, CBS, CW, Discovery, Scripps, and Hispanic Networks, delivering significant YoY upfront savings. • Created standardized process and timelines for client onboarding and offboarding; adapted process to support business functions internally and externally, creating seamless system and increasing efficiency. -
Account Executive, National Ad SalesLifetime Network 2003 - 2005• Generated, negotiated, and maintained $26+ million in billings; overachieved revenue goals each year. Agencies managed included Carat USA, Horizon, KSL Media, Media Department, Media First, Tangible Media, and Wieden & Kennedy.
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Senior Partner, National BroadcastMediaedge.Cia 1995 - 2003Senior Partner, National Broadcast, 1999 – 2003Vice President, Manager, National Broadcast, 1998 – 1999 Negotiator, National Broadcast, 1995 – 1998
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AssistantGrey Advertising 1993 - 1995
Amy Dehaen Skills
Amy Dehaen Education Details
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Muhlenberg CollegeBa : Communications
Frequently Asked Questions about Amy Dehaen
What company does Amy Dehaen work for?
Amy Dehaen works for Locality Streaming
What is Amy Dehaen's role at the current company?
Amy Dehaen's current role is VP, Account Management.
What is Amy Dehaen's email address?
Amy Dehaen's email address is ad****@****gex.com
What is Amy Dehaen's direct phone number?
Amy Dehaen's direct phone number is (415)-541*****
What schools did Amy Dehaen attend?
Amy Dehaen attended Muhlenberg College.
What skills is Amy Dehaen known for?
Amy Dehaen has skills like Marketing Strategy, Digital Media, Media Buying, Media Planning, Integrated Marketing, Management, Television, Advertising, Team Building, Team Leadership, Sales, Leadership.
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