Amy Demaria

Amy Demaria Email and Phone Number

Managing Director and Healthcare Practice Co-Head @ Rational 360
Washington, DC, US
About Amy Demaria

High-energy, results-oriented leader skilled at using marketing and communications to drive purposeful organizations forward. I have helped a $150 million pioneering research foundation transform its marketing approach and brand identity, which led to a significant increase in operating revenue, increased patient engagement--and ultimately helped change the course of a once-fatal disease. And I've led a major repositioning and branding effort for a global action tank, leading to the creation of a new organizational narrative around collective impact.I have deep experience in marketing and communications including: branding, positioning, messaging, executive communications, and strategy— and my teams' work has led to awards sponsored by organizations and publications like Advertising Age, Modern Healthcare, and the Public Relations Society of America.I love what I do, and feel lucky every day that I get to do it!

Amy Demaria's Current Company Details
Rational 360

Rational 360

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Managing Director and Healthcare Practice Co-Head
Washington, DC, US
Website:
rational360.com
Employees:
132
Amy Demaria Work Experience Details
  • Rational 360
    Managing Director And Healthcare Practice Co-Head
    Rational 360
    Washington, Dc, Us
  • Inspire
    Svp, Marketing And Communications
    Inspire Oct 2021 - Present
    Arlington, Va, Us
    Inspire is the world’s largest online health community, patient engagement and real-world data platform. More than 10 million people visit Inspire each year to learn about their conditions and find peer support. Inspire also works with leading life sciences companies to provide patient experience insights-- analyzed via AI (machine learning)--to enable medical breakthroughs. We’ve helped accelerate research progress for more than 90 diseases through these partnerships. At Inspire, I lead all patient-facing and business-facing marketing and communications. Accomplishments include leading a company rebrand including the member facing web platform Inspire.com, and business facing platform, about.Inspire.com. Created and lead in-house creative services team that provides best-in-class communications services to life sciences industry clients.
  • Chief
    Member
    Chief 2021 - 2023
    New York, Ny, Us
  • Bernuth & Williamson
    Principal
    Bernuth & Williamson 2020 - Nov 2021
    Washington, District Of Columbia, Us
    Boutique consultancy providing strategy, marketing and communications counsel to a wide range of clients. B&W's clients include the Howard Hughes Medical Institute and the Bill & Melinda Gates Foundation.
  • The Aspen Institute
    Evp, Communications And Marketing
    The Aspen Institute 2018 - 2020
    Washington, District Of Columbia, Us
    The Aspen Institute is a global nonprofit driving change in areas including healthcare, research, technology and digital innovation. Recruited by incoming CEO to develop a marketing strategy aligned with new organizational vision, including a new brand identity. Led team with responsibility for digital, PR, brand, content and event marketing including the globally respected Aspen Ideas Festival.
  • Washington Women In Public Relations
    Woman Of The Year
    Washington Women In Public Relations Nov 2017 - Nov 2018
    Washington, Dc, Us
    Award for excellence in communications bestowed by leading professional industry group for women in Washington, DC
  • Cystic Fibrosis Foundation
    Svp And Chief Marketing Communications Officer
    Cystic Fibrosis Foundation 2013 - 2018
    Bethesda, Md, Us
    CFF (annual revenue: $150M) is a pioneering research and drug development foundation that created a first-of-its-kind business model for privatizing rare disease drug R&D. Its work has led to breakthrough drugs that have added 35 years to median life expectancy--and resulted in the receipt of $3 billion for royalties on therapies it helped develop. The Foundation’s "venture philanthropy" business model is the subject of two Harvard Business School case studies, and stories in The Economist, Fortune, The New York Times, The New Yorker, The Wall Street Journal, among other outlets. I built and led the team that overhauled the organization's communications strategy including brand identity, executive communications and fundraising messaging. Developed innovative digital tools for engaging patients and donors—including peer-to-peer fundraising initiative that led to online donations of $3M (up from zero).Managed wide variety of controversial PR issues including the privatization of drug development, genetic testing, and the Foundation's receipt of $3 billion for sale of drug royalty stream.
  • Cystic Fibrosis Foundation
    Svp, Communications
    Cystic Fibrosis Foundation 2005 - 2013
    Bethesda, Md, Us
  • Georgetown University Medical Center
    Executive Director, Communications
    Georgetown University Medical Center 2000 - 2005
    Washington, Dc, Us
    Managed digital content, executive communications, and PR, including crisis communications. Handled controversial PR issues including sale of Georgetown University Hospital to MedStar Health and served as lead spokesperson during the multi-year, controversial transaction.

Amy Demaria Skills

Strategic Communications Media Relations Public Relations Social Media Nonprofits Leadership Marketing Communications Crisis Communications Message Development Branding And Identity Press Releases Facebook Fundraising Editing Marketing Strategy Website Development Management Public Speaking Strategy Strategic Planning Nonprofit Organizations Marketing Public Affairs

Amy Demaria Education Details

  • Emory University
    Emory University
    Political Science
  • Georgetown University Mcdonough School Of Business
    Georgetown University Mcdonough School Of Business
    Management

Frequently Asked Questions about Amy Demaria

What company does Amy Demaria work for?

Amy Demaria works for Rational 360

What is Amy Demaria's role at the current company?

Amy Demaria's current role is Managing Director and Healthcare Practice Co-Head.

What is Amy Demaria's email address?

Amy Demaria's email address is am****@****ail.com

What is Amy Demaria's direct phone number?

Amy Demaria's direct phone number is +120232*****

What schools did Amy Demaria attend?

Amy Demaria attended Emory University, Georgetown University Mcdonough School Of Business.

What skills is Amy Demaria known for?

Amy Demaria has skills like Strategic Communications, Media Relations, Public Relations, Social Media, Nonprofits, Leadership, Marketing Communications, Crisis Communications, Message Development, Branding And Identity, Press Releases, Facebook.

Who are Amy Demaria's colleagues?

Amy Demaria's colleagues are Anisa Mok, Emily Yankana, William Spiller, Tom Barrington, Caroline Polich, A Dhandayuthapani, David Kronthal.

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