Amy Barkasy Depaoli Email & Phone Number

Philadelphia, Pa, Us

- Lead the marketing and design teams for rapidly growing fast-casual restaurant brand.- Oversee marketing strategy and implementation of fifty restaurants, including 30% new restaurant growth annually.- Develop and continue improving customer loyalty programs and digital communications through customer behavior and sales analysis.- Direct and report on all corporate and local promotions, including third-party delivery.- Work closely with the tech department on the design and UX of the app, kiosk, and website (including web ordering platform).- Responsible for social media follower and engagement growth, specifically TikTok, Instagram, and Facebook.- Manage Public Relations strategy to promote new and limited-time menu offerings, new restaurant openings, newsworthy promotions, and investor interest stories.

Glen Mills, Pennsylvania, Us

• Direct all internal and external communications, including: public relations, social media, blogs, website content, sales collateral, internal newsletters and announcements.• Developed social media program as sales training on usage of social media.• Accountable for website development, content, SEO and analytics, including complete redesign• Plan and execute several large and small scale sales and operations training meetings on an annual basis.• Manage inside sales team and direct marketing promotions.• Responsible for company-wide branding of corporate, franchise and newly acquired companies. • Championed the Company’s charitable giving programs.

Boothwyn, Pa, Us

• Collaborate with senior management team to develop and execute marketing strategies for technology and software products in more than ten niche markets• Implement and lead the Company’s direct-to-consumer Magento based e-commerce sales strategy• Responsible for analyzing and reporting on the Company’s e-commerce and website presence, as well as that of certified dealers and competitive sites.• Employ several third party vendors to ensure successful public relations results for each niche market served.• Oversee and manage the Company’s advertising program, including retargeting campaigns, social media advertising, as well as traditional print and online ads.• Manage a continuously evolving e-commerce website in design and content, as well as external product listings on third party e-commerce sites such as Amazon.com.• Responsible for executing consumer based lead generation campaigns.

Parkesburg, Pa, Us

• Develop and execute Marketing plan and overall corporate strategy• Strategized and carried out the launch of 20 new beer brands, a successful ice cream line and collaborative food products• Accountable for marketing the company to achieve 20% growth annually• Assisted in growing the company from 34th largest to 29th craft largest brewery in the United States• Create internal and external positioning statements, and ensure they are being used across all platforms• Oversee creative, social media, website, events, public relations, communications and retail product development teams• Responsible for development and management of corporate marketing budget• Market the company from both a business to business perspective and a business to consumer perspective• Established the Company's first 501c3, Victory Brewing Company Community Fund • Champion the Company's sustainability and charitable causes

Markham, On, Ca

• Helped grow the company from 40 stores to 125 stores in three years• Achieved thirty-six consecutive months of double digit same stores sales increases• Collaborated with fellow members of Senior Management on corporate strategic planning • Worked with manufacturers to create promotional plans for various marketing vehicles (i.e. FSIs, online presence, email marketing, social media, in-store promotions, etc.) to ultimately increase sales• Developed and executed social media strategies to gain new customers and strengthen customer loyalty• Conceptualized, launched and maintain a loyalty program that grew to 350,000 customers over three years• Represented the company as the corporate spokesperson • Created and maintained marketing budgets and co-op advertising funds• Responsible for, and held accountable for, increasing customer count and average ticket sales by 20% year over year • Managed all Marketing Department staff including Coordinators and Graphic Designers• Orchestrated special events including trade shows, grand openings, sales and training conferences, and company activities

Us

• Managed all marketing efforts for semi-annual national trade show including print advertising, direct mail, telesales, website development, webinars, email marketing and public relations• Maintained relationships with print, mail, and CRM vendors• Negotiated list rentals and barter opportunities with potential marketing partners• Supervised telesales, marketing and graphic design teams• Created sales plans and consistently meet sales goals pertaining to trade show attendance

• Supervised production department’s purchasing, scheduling and project status• Oversaw development of all print production materials from project conception through final delivery• Worked collaboratively with the client and Account Services to ensure client expectations are met in a timely manner and within budget

• Created and followed yearly Marketing budgets and quarterly forecasts• Responsible for proving ROI success of Marketing promotions and events• Managed graphic designers in creation of point-of-purchase materials and print ads• Developed local store viral marketing promotions to increase incremental sales• Coordinated website advertising and promotions• Planned, coordinated and managed special events such as product launches, trade shows, press events and new store openings