Strategic senior executive with a proven track record of driving sustainable growth results and leading transformative marketing initiatives and teams. Adept at overseeing cross-channel marketing strategies, managing marketing, media, and MarTech budgets, and optimizing brand positioning. Skilled in driving revenue growth, customer retention, and engagement through effective campaign management, data-informed insights, and strategic partnerships. Expertise in digital innovation, business transformation, media solutions, strategic partnerships, MarTech stack/CDP, eCommerce, marketing analytics, and database management.

Talent-as-a-Service Independant Consultant specialize in driving sustainable growth and business transformation for clients in various industries, including Vegas Casino Resorts, Luxury Restaurants, Celebrity Chefs, and Sports & Entertainment. My expertise lies in strategic marketing, data operational intelligence, client management, business transformation, marketing leadership, digital innovation, partnership marketing management, media and digital PR, demand generation management, financial growth responsibility, data-informed analytics, technology & data infrastructure innovation, and GTM growth marketing strategies.Overall Skills/Services:Strategic Marketing LeadershipTransformative Marketing InitiativesResults-driven and Data-informed StrategiesAddressable Audience Growth and ROI EffectivenessAdvanced Analytics (AI/ML) and ReportingBrand Website Development and LaunchCampaign Management Execution | Marketing Automation and Progressive Data ProfilingCollaborative cross-functional teamworkData Architecture and VisualizationData-Driven and Collaborative ApproachDigital InnovationDigital Marketing StrategyEmerging Technologies Google Analytics and Tag ManagementGTM Marketing Strategies and Product PositioningLogo and Brand Campaign DevelopmentMedia and Partnership InvestmentsMedia Strategy, Planning, and Buying (Paid, Owned, Earned, Social)Technology and Software Solutions RecommendationsOperational Intelligence Reporting SolutionsPartnership and Experiential MarketingProject ManagementSocial Media Brand Page Setup and Content DeliverySEO, SEM, and Hashtag Keyword StrategiesVirtual Data Warehousing Solutions (ETL processing removal)

Responsible for working with all departments to develop and execute profitable GTM marketing strategies, paid media, database marketing and informed data analytics, ecommerce, and loyalty programs, and transform customer insights into proven business results and leverage growth marketing and innovation strategies for Foxwoods Casino Resorts and other Mashantucket Pequot Tribal Nation enterprises.Oversaw Foxwoods’ direct marketing and demand generation growth marketing department for Casino, hotel, entertainment, convention sales, and F&B.

HBSE Ventures: New Jersey Devils, leading Salesforce CRM, digital media marketing, demand generation and analytics, with an established track record of customer acquisition to streamline revenue growth and effective pipeline management.Reimaging and reinventing the Sports leagues best practices for a consolidation and shared services across all teams and entertainment. With the largest ever sports sales teams in both leagues NBA / NHL, rebuilt and refined best practices for a fully intergrated and implementation for Salesforce CRM, Marketing Cloud, and Social Media listening platform and Tableau data analytics and visualization software solution. Leading the build, execution, training, and adoption across both teams and 220+ sales members. First team to ever bring scanned in ticket data into Salesforce CRM to enable sales team to nuture their clients and increase retention sales for season ticket members, partnerships, and group sales. Also, identifying potential single game buyers through progressive data profiling as potential new season ticket members.

HBSE Ventures: Philadelphia 76ers, leading Salesforce CRM, digital media marketing, demand generation and analytics, with an established track record of customer acquisition to streamline revenue growth and pipeline management.Reimaging and reinventing the Sports leagues best practices for a consolidation and shared services across all teams and entertainment. With the largest ever sports sales teams in both leagues NBA / NHL, rebuilt and refined best practices for a fully intergrated and implementation for Salesforce CRM, Marketing Cloud, and Social Media listening platform and Tableau data analytics and visualization software solution. Leading the build, execution, training, and adoption across both teams and 220+ sales members. First team to ever bring scanned in ticket data into Salesforce CRM to enable sales team to nuture their clients and increase retention sales for season ticket members, partnerships, and group sales. Also, identifying potential single game buyers through progressive data profiling as potential new season ticket members.

HBSE Ventures: Prudential Center Live Entertainment, leading Salesforce CRM, digital media marketing, demand generation and analytics, with an established track record of customer acquisition to streamline revenue growth and pipeline management.Reimaging and reinventing the Sports leagues best practices for a consolidation and shared services across all teams and entertainment. With the largest ever sports sales teams in both leagues NBA / NHL, rebuilt and refined best practices for a fully intergrated and implementation for Salesforce CRM, Marketing Cloud, and Social Media listening platform and Tableau data analytics and visualization software solution. Leading the build, execution, training, and adoption across both teams and 220+ sales members. First team to ever bring scanned in ticket data into Salesforce CRM to enable sales team to nuture their clients and increase retention ticket sales, partnerships, and group sales. Also, identifying potential event ticket sales through progressive data profiling as potential new premium suite candidates for live entertainment events or cross-sale convert to Devils ticket sales.

Results-driven marketing leader with a proven track record in leading the development and execution of GTM marketing strategies for the International Business vertical and MGM Resorts International vacations websites. Successful in increasing market share and driving sustainable growth across B2C, B2B, and B2B2C sectors. Collaborated with renowned global partners including Disney, Westin, Wynn, Caesars, MGM, Mexico Resorts, Europe Resorts, Emirates, and more for co-op strategic marketing campaigns. Implemented co-op marketing strategies, effectively managing media budgets to maximize client ROI impact. Proficient client communication and presentation, effectively conveying marketing strategies and campaign reporting and analytics to inform decisions.Research to translate both product and business value into GTM strategies.Proven Product Positioning experience, serving as an internal expert to help strengthen and elevate that competency within the team.Demonstrated strong leadership skills, fostering a collaborative and high-performing work environment for direct reports. Built strong relationships and partnerships with internal departments to ensure seamless execution of marketing initiatives. Oversaw optimization of ecommerce, digital, and traditional media, social media channels, and email campaign management. Reported directly to the CEO, providing regular progress updates, insights, and recommendations. Played a pivotal role on a select steering committee with the CEO, focused on transforming and reimagining the international travel business globally.

Led global third-party co-op, product, and partnership marketing paid media campaigns for 15 MGM Resorts destinations, including OTAs, International Operators, and Flight & Hotel Vacations Partners (147 partners total).This involved executing GTM marketing strategies to increase traffic volume, brand awareness, market share, conversions, and wallet share for the MGM Resorts International portfolio. (First ever MGMRI brand campaigns)Leveraged various partner marketing verticals such as email campaigns, segmentation strategies, homepage takeovers, and digital asset to drive sustainable results. (B2B, B2B2C)Monitored booking trends to maximize occupancy, revenue, and average daily rate in all market segments.Actively participated in property hotel marketing, revenue, and strategic meetings to contribute to the overall success of the organization.Managed and executed the annual corporate-wide Leisure/Transient hotel promotional calendar.Developed and deployed corporate direct email campaigns, ensuring offer details and data segmentation criteria were effectively utilized. (B2C)Collaborated across departments including Digital Direct Media, IT, Digital Design, Advertising, Property Marketing, Revenue & Channel Management, and PR teams to ensure a cohesive and integrated marketing approach.Built and distributed corporate hotel sales and promotional campaigns to drive business growth to partners.Provided executive management with valuable insights on media performance, company positioning and ROI effectiveness. Conducted research and monitored brand presentation on distribution channels to maintain a consistent and impactful brand image.Stayed updated on industry best practices and emerging technologies to stay ahead of the competition.Demonstrated strong leadership skills by effectively leading and fostering collaboration and innovation among direct reports.Thrived in a fast-paced, deadline-driven environment, consistently delivering results.

Dynamic and strategic marketing executive with a strong track record of driving revenue growth, enhancing brand visibility, and executing impactful marketing initiatives. Expertise in overseeing cross-channel marketing initiatives, managing media budgets, launching successful loyalty programs, and optimizing promotional strategies. Skilled in leveraging data segmentation, event marketing, digital innovation, and strategic partnerships to achieve exceptional results. Adept at leading cross-functional teams, collaborating with internal and external stakeholders, and maximizing brand exposure to enhance customer experiences. Strong expertise in demand generation, loyalty programs, media management, and strategic partnership marketing.

Strategic and results-driven digital media buyer with a proven track record of success in managing diverse brand campaigns. Skilled in leveraging emerging technologies and optimizing media budgets for maximum ROI. Strong collaborator and relationship builder with internal teams and publishers. Adaptable and innovative marketer with a data-informed approach to campaign optimization. Committed to fostering teamwork, collaboration, and a culture of intellectual curiosity.- Led a team of account executives servicing 15 MGM Resorts International destinations and 170 Las Vegas venues, driving success in entertainment, F&B, nightlife, conventions, and weddings.- Advised and supported comprehensive digital marketing strategies across paid, owned, and earned media channels.- Played a pivotal role in the pioneering digital media agency at MGMRI.- Grew digital media budget from 25% to 90% in four years, resulting in increased ROAS and CTR.- Managed over $26 million in digital media budgets across the entire MGMRI portfolio.- Developed and executed impactful campaign strategies leveraging emerging technologies.- Fostered strong publisher relationships and negotiated aggressive media placements.- Optimized placements and ad units for enhanced campaign performance.- Collaborated closely with property clients to achieve branding and direct response goals.- Participated in strategic executive leadership and marketing meetings.- Utilized data analysis to inform data-driven strategies and improve campaign performance.- Played a key role in website development, SEO implementation, and landing page optimization.- Revamped the Publish Review process, facilitating meetings with 120 new publishers quarterly.- Successfully decreased market share from third-parties and increased brand direct online bookings.

Advancing my career as a strategic digital innovation and business transformation leader, successfully elevated my corporate role to Digital Marketing Senior Account Executive. In this role, continued the privilege of participating in strategic executive leadership and marketing meetings, as well as committee board meetings across the entire MGMRI portfolio. Recognizing the importance of collaboration and innovation, ensuring integrated meetings were initiated with corporate brand advertising, partnerships, and media teams to foster a culture of collaboration and drive strategic shared sustainable results.Played a pivotal role in initiatives for Paid, Earned, and Owned Media:- Increased digital media budgets from the 50% to 75% of property total budget- Standardized corporate reporting for ROI effectiveness reporting, shared and reviewed directly to property Presidents- Buying, scaling and placing online media to drive direct bookings - Developed and deployed first ever WAP sites- Decrease market share from third-parties, OTA's- Increased a multitude of budget, campaigns, creatives, reporting ad serving platform trafficking, and tag management- Improving the publisher review, negotiations, and RFP process - Management of the social media pages across the MGMRI portfolio - Involved in multiple website redesigns- Improved SEO/SEM- 17+ renowned Vegas Strip resorts, 110 entertainment, F&B and nightlife venues, and sales. Ensuring effective leadership and organizational skills were demonstrated through each effort. Consistently thriving in innovation and emerging technologies. These accomplishments underscored the ability to make strategic decisions that positively impacted each hotel's bottom line and drove direct hotel bookings, as well as decreasing market share from OTA's.Due to proactive and collaborative contributions, recognition for achievements and attained another promotion. Validated leadership effectiveness in a competitive landscape.

Advancing my career as a strategic business leader, made the transition to the corporate level as a Digital Marketing Account Executive. It was a great honor to have a seat at strategic executive leadership and marketing meetings, as well as committee board meetings MGMRI portfolio-wide. Being part of the pioneer team that launched the first-ever internal corporate agency for the Digital Innovation Marketing department showcased my ability to identify and capitalize on emerging opportunities.As a digital native, leading initiatives related to Paid, Earned, and Owned Media buying. Managing numerous publisher vendor RFPs and overseeing the thorough review process across all MGMRI portfolio properties, including 15+ Las Vegas Strip hotel resorts, 120 entertainment, nightlife, convention sales, and F&B venues, demonstrated my strong leadership and organizational skills.Recognizing the growing influence of social media, proactively established the first-ever social media pages across the entire MGMRI portfolio. Additionally, led successful SEO/SEM initiatives and launched multiple websites. Through my efforts, Significantly increased digital media spend from 25% to 50% of the total budget, encompassing resorts, entertainment, and Cirque du Soleil shows. These achievements showcased my ability to drive results and make strategic decisions that positively impacted the company's bottom line.

Leaving my position at Caesar Palace and forgoing a promotion to join the MGM Resorts International (MGMRI) portfolio was a pivotal decision in my career. I took on the newly created role of Hotel Sales & Marketing Manager at Monte Carlo, where I played a crucial part in the brand's transformation, reinvention, and reimagining. Our objective was to position Monte Carlo as the gateway to CityCenter, encompassing ARIA, Vdara, and Crystal's retail, along with other casinos, resorts, and amenities.Being one of only three hotel sales and marketing professionals within the entire MGMRI portfolio was a significant accomplishment. Despite not holding an executive position, I was entrusted with attending executive leadership and marketing meetings, where I assumed a lead role in marketing. I successfully spearheaded brand, partnership, and digital marketing initiatives across multiple departments, including hotel, F&B, revenue management, entertainment, casino marketing, convention sales, and retail.My dedication, versatility, and determination led to my next career advancement to the corporate level at MGMRI. I was handpicked to be part of the pioneering team that established the Digital Innovation Marketing internal agency for the entire MGMRI portfolio. This groundbreaking initiative allowed me to contribute to the development and implementation of innovative marketing strategies, setting new industry standards. I take pride in being recognized as a true digital native marketer.These accomplishments underscore my ability to take calculated risks and adapt to challenging circumstances within an organization. They demonstrate my unwavering commitment to leveraging my skills and experience to drive meaningful change and make a lasting impact in the dynamic field of hospitality marketing.

My hospitality career began in Las Vegas at Caesars Palace in hotel operations and VIP services. Despite having a marketing degree, I wanted to learn operations from every angle, seeking earned respect and knowing it would be a launchpad for accelerated career advancement in my long-term trajectory.During my time at Caesars Palace, I had the opportunity to work on various projects and initiatives that allowed me to gain valuable experience in managing hotel operations and ensuring an exceptional guest experience.In these roles, I expanded my growth in front office operations, best in class loyalty marketing, VIP services for A-List celebrities and high-end domestic and international casino guests, casino marketing, revenue management, inventory management, retail, weddings, and convention, group, and third-party sales.Opened the Augustus and Octavious towers, and assisted in rollout of renowned the Qua Bath & Spas, learning about luxury service and concept development. Being part of the transition from Caesars Entertainment to Total Rewards was a significant milestone. I then transitioned into marketing at MGM Resorts International, contributing to strategic campaigns. Overall, my experiences at Caesars Palace was a pivotal experience and prepared me for future accelerated success in the hospitality industry.