Amy Cabrera Email & Phone Number

New York, New York, United States

Led project management for accounts and campaigns, including account management and client relations of the largest client account.Directed employing waterfall project management methodology on digital projects, including financial industry microsite, resulting in significant improvement of campaign that had been behind schedule and off scope prior to employment.Leveraged Asana platform to assign and track assignments forms and data between departments, teams, and organizations, improving and streamlining communications.Worked on accounts across a variety of industries for clients in finance, fashion, and media, verifying all advertisements ran according to plan and on schedule.Communicated across departments and partner organizations, ensuring complete alignment on campaigns and leading all client-facing aspects of the project.Hosted and organized vendor webinars using GoToWebinar.Managed website on WordPress, meeting all major milestones of project and increasing viewership of content to target audience.

New York City Metropolitan Area

Founding team member at News Direct with an integral role in all aspects of building the platform and company with significant focus on product and analytics development from idea through launch and early years. Demonstrated strong sales record with 100% retention rate on accounts managed and contributed to a 1MM in sales for organization within a 1-year period.Held responsibility for all account and retention management, producing 100% rate for existing business.

New York City Metropolitan Area

Managed new business sales development, contributing to growth of +10% of total organization’s 1.5MM in sales over the first 18-months of launch.Performed a significant product management, planning, and development role working with tech, UX, and business teams.Leveraged existing relationships and networked, engaging new prospects and securing early access users and potential clients.Established reporting of data and sales protocol for the growing News Direct team, as Internal HubSpot administrator and product manager.

Greater New York City Area

Joined News Direct as one of the founding employees with an integral role in all aspects of building the platform and company from the ground up with significant focus on product and analytics development and research. Played an important role in the creation and launch within a SaaS B2B product in a startup environment.

Fairfield County, Connecticut, United States

Worked as an independent communications consultant specializing in public relations strategy and media relations.Supported local and trade media relations for client initiatives as freelancer for local agencies.Participated in a variety of consulting projects, including work for local physicians, recording artists, and start-ups.

New York, New York, United States

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure.Led retention and growth of book of business of existing client base and established new customers in New York City and New Jersey representing industries, including Pharmaceutical, Finance, Consumer Goods, Health Care, and Professional Services.Maintained product and industry expertise, advising public and investor relations professionals how to utilize best practices and product capabilities.Worked closely with clients to strategically align communications and tactics with ideal content distribution plans to achieve campaign goals.

Stamford, Ct

Master Of Arts (M.A.), Communication And Media Studies

Activities and Societies: During my time in the program, I had the pleasure to learn from courses that focus on communication theory.

B.A., Communication, English, Marketing

Education record