Delivering Strategic Social Media Management, Social Media Advertising, Marketing Communications and Marketing Strategy for businesses including Luxury Retail, B2B, Luxury Travel and Business Coaches. Both Lead Generation & ECommerce. - Developing strategic plans to meet clients’ objectives. - Researching and identifying audiences congruent to User Personas.- Review and optimise Organic/Paid Social Activity to meet desired actions and business KPIs. - Increase in organic… Show more Delivering Strategic Social Media Management, Social Media Advertising, Marketing Communications and Marketing Strategy for businesses including Luxury Retail, B2B, Luxury Travel and Business Coaches. Both Lead Generation & ECommerce. - Developing strategic plans to meet clients’ objectives. - Researching and identifying audiences congruent to User Personas.- Review and optimise Organic/Paid Social Activity to meet desired actions and business KPIs. - Increase in organic engagement and general brand awareness.- Coaching with leading Facebook Advertising Expert to increase success metrics for lead gen and e-commerce.(Maternity Leave Sep 19 to Mar 20) Show less

- Conception, validation and commercialisation of end-to-end value propositions.- Lean Methodology framework used within product innovation cycle.- Customer Journey mapping and conducting user research and testing.- Accountable of a small team consisting of UX Lead and Senior Innovation Marketing Executive.- Stakeholder Management.- Collaboration with agency partner.

- Accountable for leading the development of in-house creative solutions- Project Managed execution and performance of >40 projects- Accountable for B2C, Customer Experience and Internal Communications- Influenced and negotiated with VPs, SVPs, Heads of and Senior Managers to achieve agreement to strategy-Tracking KPIs and Brand Equity growth

- Accountable for developing the B2B marketing strategy and overseeing implementation across the indirect channel and its multi million pound target.- Lead a team of Marketing executives to deliver against Sales and Marketing objectives.- Collaborated with Joint Venture partner Delta Air Lines to build brand awareness- Managed the creation of B2B assets for use globally.- Budget Management- Management of third party agencies- Implementation of sales communication… Show more - Accountable for developing the B2B marketing strategy and overseeing implementation across the indirect channel and its multi million pound target.- Lead a team of Marketing executives to deliver against Sales and Marketing objectives.- Collaborated with Joint Venture partner Delta Air Lines to build brand awareness- Managed the creation of B2B assets for use globally.- Budget Management- Management of third party agencies- Implementation of sales communication processes across two airlines and multi departments.- Change management- Brand Tracking- B2B2C and B2B Show less

- Built Global Marketing strategy for Trade and Corporate teams in UK, US, Global Markets ( India, Nigeria, China, Japan, Hong Kong, Australia, Carribean, Dubai, Africa, South Africa)- Managed and coached a team of six Trade Marketing Executives. - Worked with Global Advertising Manager to devise and implement our trade and B2B marketing strategy to support Brand platform and B2C campaign objectives- Change Management- Budget Management- Lead third party agencies to deliver… Show more - Built Global Marketing strategy for Trade and Corporate teams in UK, US, Global Markets ( India, Nigeria, China, Japan, Hong Kong, Australia, Carribean, Dubai, Africa, South Africa)- Managed and coached a team of six Trade Marketing Executives. - Worked with Global Advertising Manager to devise and implement our trade and B2B marketing strategy to support Brand platform and B2C campaign objectives- Change Management- Budget Management- Lead third party agencies to deliver against strategy- Supplier Management Show less

- Formulated annual Trade and Advertising Campaigns for Little Red. - Regional campaign management and asset development. - PPC/SEM/Social Media- Affiliate / aggregator / Online Display campaigns support brand equity scores- Budget Management in excess of £1m- Integrated working with PR, Social and Flying Club teams.

- Collaborated with the European sales team to produce marketing plans to support business KPIs. Including Ireland, Germany, France, Benelux, Switzerland and Iberia.- Executed and project managed campaigns for offline air travel marketing propositions- Email- Direct Mail- Online display / OTAs / Social - Offline / Printed material / Collateral- Affiliates- Events- Sales Support material- Incentives/Competitions

- Supported the UK Sales team meet their yearly growth and revenue targets.- Executed marketing campaigns (on and offline) to meet revenue and other business objectives

- Account management. - Relationship management; Corporate and Leisure travel agencies / corporate customers. - Negotiated and implemented sales incentive agreements with different incentive targets/modelling- Sales Methodology used to build growth for business

- Working with the UK Sales Team to deliver sales objectives- Managing clients expectations with key accounts- Visiting clients and giving product presentations- Responsible for movement and smooth running of fam trips overseas- Dealing with agencies and their queries on selling VAA within the GDS and their GDS tools.- Utilisation of CRM on a day to day basis- Writing Marketing Investment Proposals- Indepth knowledge of pricing and revenue management process for… Show more - Working with the UK Sales Team to deliver sales objectives- Managing clients expectations with key accounts- Visiting clients and giving product presentations- Responsible for movement and smooth running of fam trips overseas- Dealing with agencies and their queries on selling VAA within the GDS and their GDS tools.- Utilisation of CRM on a day to day basis- Writing Marketing Investment Proposals- Indepth knowledge of pricing and revenue management process for protecting yield Show less

Working with Flying Club members Customer ServiceManaging/administrationTeam Player

- Customer Service- Complaint handling- Discretion and passenger handling with VIP and CIP customers.- Selling products in Upper Class and chauffeur car offering- Coaching team members

Various positions held within the Contact Centre at the front end of the customer experience.