Creates and leads the execution of a multi-faceted marketing strategy and campaigns that deliver creative, consistent messages about PowerSchool’s brand and products. Oversees marketing strategies and tactics that span digital and traditional mediums, producing deliverables that improve PowerSchool’s social media presence, SEO, product marketing collateral, digital presence and PR exposure. Works closely with executive team, product management, and marketing operations to ensure marketing campaigns convey key product messages and brand differentiators and are optimized to increase market demand for PowerSchool products.

Responsible for developing and managing multi-channel marketing campaigns that drive top-line revenue growth in the K-12 education market. Day-to-day supervision of marketing team activities and taking strategic steps to measure, enhance, and enrich the position and image of the company through defined marketing goals and objectives.

Responsible for developing and managing multi-channel marketing campaigns that drive top-line revenue growth in the K-12 education market. Day-to-day supervision of marketing team activities and taking strategic steps to measure, enhance, and enrich the position and image of the company through defined marketing goals and objectives.

- Responsible for researching and evaluating new product opportunities, demand for potential products, and customer needs and insights- Managed overall marketing strategy and execution of plans for existing products- Worked with product development teams to manage new product development- Managed product launch campaigns- Supervised all client communications for brand consistency, delivery, etc.- Supervised all MPAY brands, ensuring effective, branded marketing communications including the company website, print communication, and advertising- Managed design and creative writing staff - Analyzed the effectiveness of all marketing efforts- Attended trade shows and conferences on behalf of MPAY

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